Online marketing In China (English)
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Online marketing In China (English)

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A customized solution dedicated in implementing online communication strategy in China. effective Singapore will be the central contact person between the companies and our highly experienced ...

A customized solution dedicated in implementing online communication strategy in China. effective Singapore will be the central contact person between the companies and our highly experienced marketing team in Shanghai. We optimize your international communication process for the marketing projects and provide a continuous, sustainable and professional marketing.

All advertising materials be adapted cross-culturally, thus the company is raising its brand and product communication in China to a higher level. Your company’s website , brochures or other marketing communication tools such as newsletters are always created for the target market of professionals and maintained in accordance to the Chinese market.

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    Online marketing In China (English) Online marketing In China (English) Presentation Transcript

    • Online Marketing China Strategy and Implementation Company Department effective world Pte Ltd Product Management 1 von 7 © effective GmbH, 02.2012
    • Online Marketing in China Starting Position Everything is Different Google is not in the lead, but the search engine Baidu is No. 1. Instead of Facebook and Twitter, there are Renren and Weibo, Youku. Instead of YouTube and Wikipedia , there is a Chinese alternative called Baidu Baike. There are others for which there is no comparison outside China such as Weixin. This concerns not only the marketing channels, but also the promotional material. When it was translated into Chinese , websites and banner ads are sometimes difficult to understand by the Chinese. Online Marketing in China Starting positon Get together of the Managing Directors of effective world China, Germany and Singapore at the ad:tech conference 2013 Permanent staff changes Another Chinese phenomenon is the constant change of marketing personnel due to several reasons. The effect, however, is that the marketing communication in China constantly starts at zero. They often lack in the planning phase and it is hardly possible to build on what was implemented. 2 von 7 © effective GmbH, 02.2012
    • Online Marketing in China Our solution for you Online Marketing In China In order to solve the problems effectively for our Chinese customers, effective Singapore collaborate with our marketing team in China. Also, there is an implementation of the communication projects every year in cooperation with our Chinese colleagues , your office in China and the continuously expanding organization. Solution Since 2006, effective world has been active in the Chinese market and serves many European, American and Chinese companies in China in online marketing. 80% of our customers in China are from industrial sectors. Xin Zou Account Manager Marketing Consulting 3 von 7 © effective GmbH, 02.2012
    • Online Marketing in China Services Online Marketing  Workshop and advice on strategic planning process , optimization of online marketing in China  Care and complete implementation of the online marketing campaign in China. SEO SEA Banners Catalogue Social Media Market Research  Market Research for specific products  Research about the marketing activity of competitors  Status quo of the website on the Internet (ranking, findability) Newsletter  Consulting and implementation solutions to Newsletter  Simple mailing solutions for beginners  Professional Mailing Solutions  Processing: editing, testing and sending  Control : Opening rates, create Reports. Chinese Web Content Service  Edit your content management system CMS: Typo3, Joomla, Drupal, DotNetNuke, ipso ... and retraining, other systems  Translations of all kinds  Image processing  Media Photos, upload, download Online Marketing In China Services Cross – cultural adaptation  Intercultural Web Analytics  Cross-cultural adaptation of the design promotional materials (website, brochures, etc.)  Edit / optimize copywriting  Translate Video / Add Subtitle News Distribution  Copywriting, Translation  News, press releases distributed on Chinese social media or industry portals (catalogs, press portals, ...)  Control of the distribution 4 von 7 © effective GmbH, 02.2012
    • Online Marketing in China Goals  Continuously and professionally effective Singapore will be the central contact person between you and our highly experienced marketing team in China. We optimize your international communication process for your marketing projects and provide a continuous, sustainable and professional marketing.  Promotional material guarantees Through complete outsourcing and intensive collaboration, we are an extended workbench for you. The more regular and effective communication secures reliable execution of defined tasks.  Intercultural Competence Goals Your website, brochures and other promotional materials are always important for the target market (China) currenly maintained accordingly by professionals.  Extended Workbend Online Marketing In China All advertising materials can be adapted crossculturally, thus the company is raising its brand and product communication in China to a higher level. 5 von 7 © effective GmbH, 02.2012
    • Online Marketing in China Scheme of cooperation Online Marketing in China Cooperation feedback Scheme Your project Define task Headquarter of Company A in Singapore Daily work Communication effective contact in Singapore Strategy Planning Project Briefing Edit task and report Subsidiary of Company A in China Daily work Communication effective China Edit the task, Reporting 6 von 7 © effective GmbH, 02.2012
    • Contact Rozita Ahmad Managing Director Phone +65 6665 1925 Mobile +65 9029 0544 rozita.ahmad@effective-world.com effective world Pte. Ltd. 25 International Business Park #04-101 German Centre, Singapore 609916 singapore@effective-world.com ©2013 effective world |effective GmbH This presentation is copyright of the effective GmbH. Any use of content, or concepts within, may only take place with express written consent from effective GmbH. Online Marketing in China Contact Bu sunumun telif hakkı effective GmbH’ye aittir. İçerik ve konseptler, ancak effective GmbH’nin yazılı izni ile kullanılabilir. Cette présentation Powerpoint est la propriété d´effective GmbH et est exclusivement destinée à la présentation. Le contenu ainsi que les idées et concepts cités dans cette présentation ne peuvent être utilisés qu´avec le consentement préalable et écrit de la société effective GmbH. Diese Präsentation ist geistiges Eigentum der effective GmbH. Jede Verwendung des gesamten Textes oder die Verwendung von Teilen der Konzeption oder der Ideen kann nur mit schriftlichem Einverständnis der effective GmbH erfolgen. effective GmbH是该文件中所有页面设计、页面内容的 著作权人;文档中所引用的图片部分来自于商业图库或 个人相册,仅限于本文件演示用途。未经本公司授权, 任何个人或者组织不得抄袭、转载、摘编、修改本文件 内容;本公司与他人另有协议或法律另有规定的除外。 7 von 7 © effective GmbH, 02.2012