Your SlideShare is downloading. ×
Lead Generation in Asia Pacific (English)
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Lead Generation in Asia Pacific (English)


Published on

Lead generation comprises all measures to target website visitors in order to achieve measurable responses such as cost per click (CPC), or cost per lead (CPL). Due to the modular structure of a …

Lead generation comprises all measures to target website visitors in order to achieve measurable responses such as cost per click (CPC), or cost per lead (CPL). Due to the modular structure of a performance marketing campaign, individual components can be booked and budgeted separately. This also applies to campaigns in various countries and languages.

As an international group, we are able to manage international campaigns in more than 20 languages - with a single point of contact in Singapore - effective online marketing.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. International Online Marketing Solutions Generating Leads Company Department effective world Pte Ltd Product Management 1 von10 © effective GmbH, 02.2012
  • 2. International Online Marketing Solutions Generating Leads International Online Marketing Solutions Marketing and Sales Manager are responsible for inbound leads and sales. Generating Leads A strategic and methodical approach producing leads is increasingly on the mind of marketing and sales manager. effective world offers a unique and costeffective method of generating leads – nationally and internationally. 2 von10 © effective GmbH, 02.2012
  • 3. International Online Marketing Solutions Generating Leads International Online Marketing Solutions Touchpoints Most sales are directly influenced by internet information. (especially coming close to the purchase) Generating Leads If colleagues or customers recommend your company, they will always look at your website first or search about you in the internet. (and social media) After or before any exhibition, customers check your website. Before and after you meet a new potential customer, they will check your website. Internet is the biggest industrial exhibition – 365 days per year. 3 von10 © effective GmbH, 02.2012
  • 4. International Online Marketing Solutions Strategy and Methods International Online Marketing Solutions Analysis Strategy Objectives Generating Leads Status Quo Concept Channels Frequency Website KPIs 100 Days Audit Is the strategy working? 300 Days Audit Did we reach the objectives? Work-flow Creation Media Kit 4 von10 © effective GmbH, 02.2012
  • 5. International Online Marketing Solutions Status Quo Analysis International Online Marketing Solutions Generating Leads Status Quo Check Your Own Online Activities Search Engines Keywords (Top 20/50/100) Ranking Check all backlinks Catalogues, Online Press Visibility (ranking per country/language)  Quantitative evaluation – if data are available: time series SEO visitors, visits, activities, cost per visit, cost per lead Check Your Competitors Analysis of competitor websites (international sites / languages) Ranking of competitors Keywords of competitors (Top 20,50,100) Analysis meta data of competitors Check if competitors are using paid ads Social Media used by competitors: Facebook, Twitter, Xing, Linkedin, Wikipedia, YouTube, Google+ Check Your Website Check interaction (forms, mails, ..) Check Call2Action Check response management Check tracking and analytics tools Check internal links Check content and match landing pages for your SEA/SEO campaigns Check meta data and URL Recommendations What do competitors do better? What should be changed on the website? Start up online marketing strategies which your competitors do not have Introduce new ideas – be a trendsetter / market leader for your customers 5 von10 © effective GmbH, 02.2012
  • 6. International Online Marketing Solutions Objectives and KPIs  Qualified Leads Product enquiries [Forms, E-Mails, Phone] International Online Marketing Solutions Objectives KPIs  Higher Response Number of visitors Number of visitors (static IPs) Downloads Newsletter registrations Viewed videos  Social Media Recommendations Posts Bookmarks Fans / “Like“ Customer Touch Points / Activities 6 von10 © effective GmbH, 02.2012
  • 7. International Online Marketing Solutions effective online marketing International Online Marketing Solutions Generate inbound leads SEO and SEA, as well as catalogue entries are used to fight your competitor and generate as many qualified leads as possible. Generate contacts Paid catalogues and tracking provide addresses of potential customers. Outbound calls to generate leads Our CallCenter or your sales team generate leads by contacting potential customers. SEO SEA Free Catalogue Paid Catalogue Paid Catalogue Generating Leads Tracking CallCenter 7 von10 © effective GmbH, 02.2012
  • 8. International Online Marketing Solutions Generating Leads  Online Marketing Strategy Analysis Concept Objectives Strategy International Online Marketing Solutions Creation Generating Leads KPIs  Online Marketing Global Communication Performance Marketing SEO SEA Generating Leads inbound Leads Catalogues Image Marketing Social Media Press Direct Marketing Mailings Paid Catalogues Tracking Callcenter Controlling  Intelligence inbound outbound 100 Days Audit 300 Days Audit Recommendations Visitors Check Key Performance Indicators (KPIs) 8 von10 © effective GmbH, 02.2012
  • 9. International Online Marketing Solutions Team International Online Marketing Solutions Marketing Strategy  Strategy Team  Analysis, Strategy, Concept  100 / 300 Days Audit  BrandWatch Team Online Marketing Team  Account Manager  Country Manager  over 20 languages  SEO Specialists  Google Professionals, Yandex, Baidu, …  Customer Care Marketing Systems  Tracking  Marketing Portal  CallCenter 9 von10 © effective GmbH, 02.2012
  • 10. Contact Copyright Rozita Ahmad Managing Director ©2012 effective world Pte. Ltd. 25 International Business Park #04-101 German Centre, 609916, Singapore Phone +65 6665 1925 Mobile +65 9029 0544 Fax +65 6566 8741 effective world |effective GmbH This presentation is copyright of the effective GmbH. Any use of content, or concepts within, may only take place with express written consent from effective GmbH. International Online Marketing Solutions Generating Leads Bu sunumun telif hakkı effective GmbH’ye aittir. İçerik ve konseptler, ancak effective GmbH’nin yazılı izni ile kullanılabilir. Cette présentation Powerpoint est la propriété d´effective GmbH et est exclusivement destinée à la présentation. Le contenu ainsi que les idées et concepts cités dans cette présentation ne peuvent être utilisés qu´avec le consentement préalable et écrit de la société effective GmbH. Diese Präsentation ist geistiges Eigentum der effective GmbH. Jede Verwendung des gesamten Textes oder die Verwendung von Teilen der Konzeption oder der Ideen kann nur mit schriftlichem Einverständnis der effective GmbH erfolgen. effective GmbH 是该文件中所有页面设计、页面内容 的著作权人;文档中所引用的图片部分来自于商业图库 或个人相册,仅限于本文件演示用途。未经本公司授权, 任何个人或者组织不得抄袭、转载、摘编、修改本文件 内容;本公司与他人另有协议或法律另有规定的除外。 10 von10 © effective GmbH, 02.2012