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13 por qué la creatividad jose terrats phenoma

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Congreso AMAI 2010

Congreso AMAI 2010

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    13 por qué la creatividad jose terrats phenoma 13 por qué la creatividad jose terrats phenoma Presentation Transcript

    • ¿Por qué laCreatividad?
    • “ Identificación, planteamiento o solución de un problema de manera relevante y divergente. Robert M. Gagné ”
    • Proceso Característica ProductoContenido Actitud Forma
    • Proceso ”
    • Proceso “ En los momentos de crisis, sólo la imaginación ” es más importante que el conocimiento. Albert Einstein
    • Característica ”
    • Artesanos de la curiosidad
    • Producto
    • ight a q uíS u in s