Social media is not new… 1600’s 1800’s 1940’s 1980’s MEDIA Letters to the Editor Parlor Room Parties Monday Night Football Book Clubs SOCIALMEDIA
… it’s just more accessible. INTERNET WEB 1.0 MEDIA Newsgroups Online Forums SOCIALMEDIA IRC Chat D&D Parties
… it’s just more accessible WEB 2.0 SOCIALMEDIA
Social media is replacing traditional media Search popularity of “social media” vs. “media” over time “social media” “media” Source: Google Trends,12/10/09
Top social media sites Social Media 10 How do the social media giants stack up? If Facebook was a country, it would be the 3rd largest countryin the world. Source: SocialTimes.com, 2/3/2011; Wikipedia & Wikipedia, 1/2011; Mashable, 2/19/2011
Top social media sites Social Media 11 What are they used for?
Facebook user growth More than 250 million people use facebook every day Source: askaaronlee.com
Facebook is the largest online ad display publisher in the US Social Media 13 Where do you put your advertising $$? 1 in 6ads shown to US internet users are shown by Facebook Source: comScore, 5/12/10