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Overview of social media - what is it, what are the trends, why does it matter, what are the risks?

Overview of social media - what is it, what are the trends, why does it matter, what are the risks?

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    Social media slide share Social media slide share Presentation Transcript

    • Social Media
      What is it? Why should I care?
    • Three basic rulesdrive social media…
    • 1. People are social
    • 2. People are unique
    • 3. People want to be heard
    • Social media is not new…
      1600’s 1800’s 1940’s 1980’s
      MEDIA
      Letters
      to the
      Editor
      Parlor
      Room
      Parties
      Monday
      Night
      Football
      Book
      Clubs
      SOCIALMEDIA
    • … it’s just more accessible.
      INTERNET WEB 1.0
      MEDIA
      Newsgroups
      Online
      Forums
      SOCIALMEDIA
      IRC Chat
      D&D Parties
    • … it’s just more accessible
      WEB 2.0
      SOCIALMEDIA
    • Social media is replacing traditional media
      Search popularity of “social media” vs. “media” over time
      “social media”
      “media”
      Source: Google Trends,12/10/09
    • Top social media sites
      Social Media
      10
      How do the social media giants stack up?
      If Facebook was a country, it would be the 3rd largest countryin the world.
      Source: SocialTimes.com, 2/3/2011; Wikipedia & Wikipedia, 1/2011; Mashable, 2/19/2011
    • Top social media sites
      Social Media
      11
      What are they used for?
    • Facebook user growth
      More than 250 million people use facebook every day
      Source: askaaronlee.com
    • Facebook is the largest online ad display publisher in the US
      Social Media
      13
      Where do you put your advertising $$?
      1 in 6ads shown to US internet users are shown by Facebook
      Source: comScore, 5/12/10
    • So how do you use the trend?
      “social media”
    • Remember the three rules…
      Social Media
      15
    • …and use social media to findand connect with people
      Social Media
      16
    • But what are the risks?
      “social media”
    • Risks increase as usage goes up
      Primary risks from social media sites
    • Set FB security settings to “Secure Browsing”
      Fix your privacy settings!
    • Set FB privacy settings to “Friends Only”
      Fix your privacy settings!
    • Protect yourself with free tools
    • Invest in quality antivirus software
    • Use common sense
    • Social Media
      http://2wfx.tumblr.com