Social Media<br />What is it?   Why should I care?<br />
Three basic rulesdrive social media…<br />
1. People are social<br />
2. People are unique<br />
3. People want to be heard<br />
Social media is not new…<br />				1600’s			1800’s			1940’s			1980’s<br />MEDIA<br />Letters<br />to the<br />Editor<br />P...
… it’s just more accessible.<br />					INTERNET						WEB 1.0<br />MEDIA<br />Newsgroups<br />Online<br />Forums<br />SOCIA...
… it’s just more accessible<br />									WEB 2.0<br />SOCIALMEDIA<br />
Social media is replacing traditional media<br />Search popularity of “social media” vs. “media” over time<br />“social me...
Top social media sites <br />Social Media<br />10<br />How do the social media giants stack up?<br />If Facebook was a cou...
Top social media sites <br />Social Media<br />11<br />What are they used for?<br />
Facebook user growth<br />More than 250 million people use facebook every day<br />Source: askaaronlee.com<br />
Facebook is the largest online ad display publisher in the US<br />Social Media<br />13<br />Where do you put your adverti...
So how do you use the trend?<br />“social media”<br />
Remember the three rules…<br />Social Media<br />15<br />
…and use social media to findand connect with people<br />Social Media<br />16<br />
But what are the risks?<br />“social media”<br />
Risks increase as usage goes up<br />Primary risks from social media sites<br />
Set FB security settings to “Secure Browsing”<br />Fix your privacy settings!<br />
Set FB privacy settings to “Friends Only”<br />Fix your privacy settings!<br />
Protect yourself with free tools<br />
Invest in quality antivirus software<br />
Use common sense<br />
Social Media<br />http://2wfx.tumblr.com<br />
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Overview of social media - what is it, what are the trends, why does it matter, what are the risks?

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Social media slide share

  1. 1. Social Media<br />What is it? Why should I care?<br />
  2. 2. Three basic rulesdrive social media…<br />
  3. 3. 1. People are social<br />
  4. 4. 2. People are unique<br />
  5. 5. 3. People want to be heard<br />
  6. 6. Social media is not new…<br /> 1600’s 1800’s 1940’s 1980’s<br />MEDIA<br />Letters<br />to the<br />Editor<br />Parlor<br />Room<br />Parties<br />Monday<br />Night<br />Football<br />Book<br />Clubs<br />SOCIALMEDIA<br />
  7. 7. … it’s just more accessible.<br /> INTERNET WEB 1.0<br />MEDIA<br />Newsgroups<br />Online<br />Forums<br />SOCIALMEDIA<br />IRC Chat<br />D&D Parties<br />
  8. 8. … it’s just more accessible<br /> WEB 2.0<br />SOCIALMEDIA<br />
  9. 9. Social media is replacing traditional media<br />Search popularity of “social media” vs. “media” over time<br />“social media”<br />“media”<br />Source: Google Trends,12/10/09<br />
  10. 10. Top social media sites <br />Social Media<br />10<br />How do the social media giants stack up?<br />If Facebook was a country, it would be the 3rd largest countryin the world.<br />Source: SocialTimes.com, 2/3/2011; Wikipedia & Wikipedia, 1/2011; Mashable, 2/19/2011<br />
  11. 11. Top social media sites <br />Social Media<br />11<br />What are they used for?<br />
  12. 12. Facebook user growth<br />More than 250 million people use facebook every day<br />Source: askaaronlee.com<br />
  13. 13. Facebook is the largest online ad display publisher in the US<br />Social Media<br />13<br />Where do you put your advertising $$?<br />1 in 6ads shown to US internet users are shown by Facebook<br />Source: comScore, 5/12/10<br />
  14. 14. So how do you use the trend?<br />“social media”<br />
  15. 15. Remember the three rules…<br />Social Media<br />15<br />
  16. 16. …and use social media to findand connect with people<br />Social Media<br />16<br />
  17. 17. But what are the risks?<br />“social media”<br />
  18. 18. Risks increase as usage goes up<br />Primary risks from social media sites<br />
  19. 19. Set FB security settings to “Secure Browsing”<br />Fix your privacy settings!<br />
  20. 20. Set FB privacy settings to “Friends Only”<br />Fix your privacy settings!<br />
  21. 21. Protect yourself with free tools<br />
  22. 22. Invest in quality antivirus software<br />
  23. 23. Use common sense<br />
  24. 24. Social Media<br />http://2wfx.tumblr.com<br />

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