Being global monitor, 2012 fibep congress


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Being global monitor, 2012 fibep congress

  1. 1. 1
  2. 2. Enrique Fárez is a journalist, consultant and entrepreneur As a journalist, he has worked in radio, news agencies, newspapers and press offices of companies and institutions. As a consultant, advising media companies in various media (radio, press, radio and online) and has developed communication and marketing strategies for companies and institutions. As an entrepreneur, he has experience in magazines and online media in aspects of content and editorial, advertising, promotional ... 2 2
  3. 3. Part 1:Media Monitor Companies as experts in the economic, social, political reality in markets where they operate Part 2: Antecedent: MMI Sectoral Reports Project Part 3: A new frontier for MMC: the FIBEP´s international network of internationalization support services 3
  4. 4. Part 1:Media Monitor Companies as experts in the economic, social, political reality in markets where they operate 4
  5. 5. A Media Monitor Company (MMC) is, in fact, anExpert in the economic, social, political reality inmarkets where it operates. 5
  6. 6. This enormous knowledge, personal relationsand databases, acquired through years incataloging & classifaying of all kind ofinformation, is very precious to help clients,Enterprises and entrepreneurs to understandnew markets, meet partners and grow 6
  7. 7. MMC may provide assistance to enterprises andentrepreneurs who are looking for new markets or/andpartners, and to those who help them in such process (publicsector, government offices, enterprise organizations, etc) 7
  8. 8. Important: is not only about databases!. Databases is only afirst step, is the ground where to build a long term relationship. 8
  9. 9. We are talking about providing real kowledge and accessto key decision-makers in most important national or localcompanies and organizations, 9
  10. 10. Key decision-makers with whom MMC´s have developedalready a long-tearm confidential relationship. MMC´sknow about their messages, objectives, business orcommunication strategies... 10
  11. 11. Part 2:Antecedent: MMI Sectoral Reports Project 11
  12. 12. MMI Sectoral Reports Project (in incubation now) aims toprovide custom reports and business information ondemand and market information about Spain, Morocco,Colombia, Panama and, soon, Dominican Republic. 12
  13. 13. Sectoral Reports is supported by MMI Media Monitor International,a Spanish company, stablished in 1992, which has presence in 9markets of 6 countries in Europe, Africa and Latin America througha network of owned and franchised officces, since 2005. 13
  14. 14. MMI has a unique technology which allows monitoring andintelligent analysis of news media, and which supports thedevelopment of business reports by sector, reports ofeconomic conditions, competition in these countries. 14
  15. 15. For the preparation of sectoral reports, MMI collects, examines,synthesizes and translates each and every one of the last newsbroadcast in the media of the country of your interest. 15
  16. 16. We provide information about your company, your competitorsand your industry, information that is supplemented with otherstudies and available reports. 16
  17. 17. Our goal is provide your enterprise with specific, updated, 100% aday, market information, so you can develop appropriate strategiesto ensure success in your business career, both in their country oforigin and in new markets. 17
  18. 18. Thus, compared to other market information resources, available frominstitutions and other companies, MMI Sectoral Reports Project offers: 18
  19. 19.  Personalized and targeted information: locating and synthesizing information from your sector or subsector, but not limited to providing general information and not specific to their particular interests. 19
  20. 20.  Sensitive to market trends and new niche activities: we break down each of the sub-sectors in adapting to market trends. 20
  21. 21.  Updated: with MMI is guaranteed to have the latest information available at the time of contracting the study, which is initiated only upon request, at which our analysts and documentary traces the documents that exist in databases nuesras own news and external. 21
  22. 22.  Reliable: MMI was founded in 1992 that receives the support of major Spanish and European institutions in the development and its technology and international development process. It also has a quality certificate ISO 9001:2000. 22
  23. 23.  Information from 5 countries in 3 continents: MMI is specialized on information about Spain, Morocco, Colombia, Panama and, soon, Dominican Republic. 23
  24. 24. Part 3:A new frontier for MMC: the FIBEP´s international network of internationalization support services 24
  25. 25. MMI presents Being Global Monitor, the Support Services forInternationalization International Network Project.In order to be more competitive, MMC must develope new skills: Transform databases into knowledge Transform actual media monitoring services clients into a strategic alliance relationship Deepen the knowledge of the clients business objectives 25
  26. 26. Being Global Monitor Project requires developing partnershipsand alliances amongst Fibep MMC Other consultancy businesses Government offices and enterprise organizations which helps enterprise internationalization Media 26
  27. 27. Thus, Being Global Monitor should provide a completeservice program forn actual MMC clientes, entrepeneurs,startups and SME:1. Actual clients: Identify internationalization opportunitties (partnerts, alliances, markets...) and provide visibility2. Entrepeneurs, startups and SME:.Identify companies with potential for internationalization3. Evaluate the role of internationalization in the context of the business model of the company.4. Set clear objectives in establishing partnerships and Joint Ventures5. Identify partners to meet the objectives 27
  28. 28. 6. Strengthen the resources and language skills of the company7. Encourage the meeting and knowledge, identify similarities and points of common interest8. Improve mutual trust (mutual visits)9. Assist in the establishment of protocols for joint ventures10. Help to measure, evaluate and improve the benefits of cooperation11. Extracting knowledge from cooperation and refeeding Being Global Monitor Network 28
  29. 29. Being Global Monitor, A new frontier for MMC & Fibeb 29
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