Rhetoric
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  • 1. The Top 3 Tools that Will GetYour Audience to Say YES!By Erin FahertyENG 102 at ECTC
  • 2. Why do YOU do what you do?
  • 3. Why do you THINK one way vs.another way?
  • 4. Why do you TRY one product insteadof a different one?
  • 5. What makes you support one CAUSEover another?
  • 6. What CONVINCES youto take action?
  • 7. words,a good story,facts, statistics,strong emotion,trust, credibility . . .
  • 8. RHETORIC
  • 9. Rhetoric is the ART of speaking andwriting persuasively.
  • 10. People use RHETORIC all the time.
  • 11. And they’ve been doing it forthousands of years. In fact, as far backas 344 BC, a Greek philosopher andteacher named Aristotle identifiedthese tools in spoken and writtenarguments that could be used to winagreement.
  • 12. In other words . . .It’s the art of getting people to sayYES!
  • 13. Why should I care aboutrhetorical tools?
  • 14. What are these rhetorical tools?
  • 15. LogosPathosEthos
  • 16. Say What ?!/?
  • 17. Pathos, Logos and Ethos are the keycomponents of argumentativewriting . . . the type of writing inwhich you will primarily engagewhile in college and beyond.
  • 18. Pathos
  • 19. Using only pathos may turn off someof your readers. They may feel thatyou are trying to influence theiremotions by ignoring factual evidence.
  • 20. Can You Guess which rhetorical Tool isused in the following Examples?
  • 21. If you said LOGOS, you’re right.
  • 22. LogosFacts and statisticsQuotes and anecdotal evidenceDeductive reasoningInductive reasoning
  • 23. Using only logos may leave youraudience feeling cold or disconnectedfrom your stance. It can evensometimes leave them feeling . . .BORED.
  • 24. Ethos
  • 25. If Michael Jordan spoke to U of L’sbasketball team, would he have instantcredibility?Why?
  • 26. . . . Because he’s one of the mostfamous basketball players of all time.
  • 27. STREET CRED.
  • 28. Now what if he spoke to E-town’sPhilharmonic about playing a flute . . .?
  • 29. Not so much . . .
  • 30. Ethos
  • 31. EthosCREDIBILITY
  • 32. ExperienceBackgroundEducationBeing thorough in your research
  • 33. Use them altogether . . .PATHOS: EmotionETHOS: CredibilityLOGOS: logic and facts
  • 34. . . . for an effective argument.
  • 35. Let’s review . . .
  • 36. PATHOS
  • 37. Appeals to the EMOTION of your audience.
  • 38. LOGOS
  • 39. Use LOGIC to appeal to your audience’sneed for facts, proof and evidence.
  • 40. ETHOS
  • 41. Use your CREDIBILITY to get your audienceto TRUST your word and by extension beswayed by your argument.
  • 42. Using these tools effectively willmake you a better writer andspeaker. Understanding and usingpathos, logos and ethos will give youthe ability to convince youraudience to say YES!
  • 43. The ENDPhotos from FLKR, Creative Commons license