Rhetoric
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Rhetoric

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Rhetoric Rhetoric Presentation Transcript

  • The Top 3 Tools that Will GetYour Audience to Say YES!By Erin FahertyENG 102 at ECTC
  • Why do YOU do what you do?
  • Why do you THINK one way vs.another way?
  • Why do you TRY one product insteadof a different one?
  • What makes you support one CAUSEover another?
  • What CONVINCES youto take action?
  • words,a good story,facts, statistics,strong emotion,trust, credibility . . .
  • RHETORIC
  • Rhetoric is the ART of speaking andwriting persuasively.
  • People use RHETORIC all the time.
  • And they’ve been doing it forthousands of years. In fact, as far backas 344 BC, a Greek philosopher andteacher named Aristotle identifiedthese tools in spoken and writtenarguments that could be used to winagreement.
  • In other words . . .It’s the art of getting people to sayYES!
  • Why should I care aboutrhetorical tools?
  • What are these rhetorical tools?
  • LogosPathosEthos
  • Say What ?!/?
  • Pathos, Logos and Ethos are the keycomponents of argumentativewriting . . . the type of writing inwhich you will primarily engagewhile in college and beyond.
  • Pathos
  • Using only pathos may turn off someof your readers. They may feel thatyou are trying to influence theiremotions by ignoring factual evidence.
  • Can You Guess which rhetorical Tool isused in the following Examples?
  • If you said LOGOS, you’re right.
  • LogosFacts and statisticsQuotes and anecdotal evidenceDeductive reasoningInductive reasoning
  • Using only logos may leave youraudience feeling cold or disconnectedfrom your stance. It can evensometimes leave them feeling . . .BORED.
  • Ethos
  • If Michael Jordan spoke to U of L’sbasketball team, would he have instantcredibility?Why?
  • . . . Because he’s one of the mostfamous basketball players of all time.
  • STREET CRED.
  • Now what if he spoke to E-town’sPhilharmonic about playing a flute . . .?
  • Not so much . . .
  • Ethos
  • EthosCREDIBILITY
  • ExperienceBackgroundEducationBeing thorough in your research
  • Use them altogether . . .PATHOS: EmotionETHOS: CredibilityLOGOS: logic and facts
  • . . . for an effective argument.
  • Let’s review . . .
  • PATHOS
  • Appeals to the EMOTION of your audience.
  • LOGOS
  • Use LOGIC to appeal to your audience’sneed for facts, proof and evidence.
  • ETHOS
  • Use your CREDIBILITY to get your audienceto TRUST your word and by extension beswayed by your argument.
  • Using these tools effectively willmake you a better writer andspeaker. Understanding and usingpathos, logos and ethos will give youthe ability to convince youraudience to say YES!
  • The ENDPhotos from FLKR, Creative Commons license