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Why do you TRY one product insteadof a different one?
What makes you support one CAUSEover another?
What CONVINCES youto take action?
words,a good story,facts, statistics,strong emotion,trust, credibility . . .
Rhetoric is the ART of speaking andwriting persuasively.
People use RHETORIC all the time.
And they’ve been doing it forthousands of years. In fact, as far backas 344 BC, a Greek philosopher andteacher named Aristotle identifiedthese tools in spoken and writtenarguments that could be used to winagreement.
In other words . . .It’s the art of getting people to sayYES!
Why should I care aboutrhetorical tools?
What are these rhetorical tools?
Say What ?!/?
Pathos, Logos and Ethos are the keycomponents of argumentativewriting . . . the type of writing inwhich you will primarily engagewhile in college and beyond.
Using only pathos may turn off someof your readers. They may feel thatyou are trying to influence theiremotions by ignoring factual evidence.
Can You Guess which rhetorical Tool isused in the following Examples?
If you said LOGOS, you’re right.
LogosFacts and statisticsQuotes and anecdotal evidenceDeductive reasoningInductive reasoning
Using only logos may leave youraudience feeling cold or disconnectedfrom your stance. It can evensometimes leave them feeling . . .BORED.
If Michael Jordan spoke to U of L’sbasketball team, would he have instantcredibility?Why?
. . . Because he’s one of the mostfamous basketball players of all time.
Now what if he spoke to E-town’sPhilharmonic about playing a flute . . .?
Not so much . . .
ExperienceBackgroundEducationBeing thorough in your research
Use them altogether . . .PATHOS: EmotionETHOS: CredibilityLOGOS: logic and facts
. . . for an effective argument.
Let’s review . . .
Appeals to the EMOTION of your audience.
Use LOGIC to appeal to your audience’sneed for facts, proof and evidence.
Use your CREDIBILITY to get your audienceto TRUST your word and by extension beswayed by your argument.
Using these tools effectively willmake you a better writer andspeaker. Understanding and usingpathos, logos and ethos will give youthe ability to convince youraudience to say YES!
The ENDPhotos from FLKR, Creative Commons license