The Top 3 Tools that Will GetYour Audience to Say YES!By Erin FahertyENG 102 at ECTC
Why do YOU do what you do?
Why do you THINK one way vs.another way?
Why do you TRY one product insteadof a different one?
What makes you support one CAUSEover another?
What CONVINCES youto take action?
words,a good story,facts, statistics,strong emotion,trust, credibility . . .
RHETORIC
Rhetoric is the ART of speaking andwriting persuasively.
People use RHETORIC all the time.
And they’ve been doing it forthousands of years. In fact, as far backas 344 BC, a Greek philosopher andteacher named Arist...
In other words . . .It’s the art of getting people to sayYES!
Why should I care aboutrhetorical tools?
What are these rhetorical tools?
LogosPathosEthos
Say What ?!/?
Pathos, Logos and Ethos are the keycomponents of argumentativewriting . . . the type of writing inwhich you will primarily...
Pathos
Using only pathos may turn off someof your readers. They may feel thatyou are trying to influence theiremotions by ignorin...
Can You Guess which rhetorical Tool isused in the following Examples?
If you said LOGOS, you’re right.
LogosFacts and statisticsQuotes and anecdotal evidenceDeductive reasoningInductive reasoning
Using only logos may leave youraudience feeling cold or disconnectedfrom your stance. It can evensometimes leave them feel...
Ethos
If Michael Jordan spoke to U of L’sbasketball team, would he have instantcredibility?Why?
. . . Because he’s one of the mostfamous basketball players of all time.
STREET CRED.
Now what if he spoke to E-town’sPhilharmonic about playing a flute . . .?
Not so much . . .
Ethos
EthosCREDIBILITY
ExperienceBackgroundEducationBeing thorough in your research
Use them altogether . . .PATHOS: EmotionETHOS: CredibilityLOGOS: logic and facts
. . . for an effective argument.
Let’s review . . .
PATHOS
Appeals to the EMOTION of your audience.
LOGOS
Use LOGIC to appeal to your audience’sneed for facts, proof and evidence.
ETHOS
Use your CREDIBILITY to get your audienceto TRUST your word and by extension beswayed by your argument.
Using these tools effectively willmake you a better writer andspeaker. Understanding and usingpathos, logos and ethos will...
The ENDPhotos from FLKR, Creative Commons license
Rhetoric
Rhetoric
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Rhetoric

  1. 1. The Top 3 Tools that Will GetYour Audience to Say YES!By Erin FahertyENG 102 at ECTC
  2. 2. Why do YOU do what you do?
  3. 3. Why do you THINK one way vs.another way?
  4. 4. Why do you TRY one product insteadof a different one?
  5. 5. What makes you support one CAUSEover another?
  6. 6. What CONVINCES youto take action?
  7. 7. words,a good story,facts, statistics,strong emotion,trust, credibility . . .
  8. 8. RHETORIC
  9. 9. Rhetoric is the ART of speaking andwriting persuasively.
  10. 10. People use RHETORIC all the time.
  11. 11. And they’ve been doing it forthousands of years. In fact, as far backas 344 BC, a Greek philosopher andteacher named Aristotle identifiedthese tools in spoken and writtenarguments that could be used to winagreement.
  12. 12. In other words . . .It’s the art of getting people to sayYES!
  13. 13. Why should I care aboutrhetorical tools?
  14. 14. What are these rhetorical tools?
  15. 15. LogosPathosEthos
  16. 16. Say What ?!/?
  17. 17. Pathos, Logos and Ethos are the keycomponents of argumentativewriting . . . the type of writing inwhich you will primarily engagewhile in college and beyond.
  18. 18. Pathos
  19. 19. Using only pathos may turn off someof your readers. They may feel thatyou are trying to influence theiremotions by ignoring factual evidence.
  20. 20. Can You Guess which rhetorical Tool isused in the following Examples?
  21. 21. If you said LOGOS, you’re right.
  22. 22. LogosFacts and statisticsQuotes and anecdotal evidenceDeductive reasoningInductive reasoning
  23. 23. Using only logos may leave youraudience feeling cold or disconnectedfrom your stance. It can evensometimes leave them feeling . . .BORED.
  24. 24. Ethos
  25. 25. If Michael Jordan spoke to U of L’sbasketball team, would he have instantcredibility?Why?
  26. 26. . . . Because he’s one of the mostfamous basketball players of all time.
  27. 27. STREET CRED.
  28. 28. Now what if he spoke to E-town’sPhilharmonic about playing a flute . . .?
  29. 29. Not so much . . .
  30. 30. Ethos
  31. 31. EthosCREDIBILITY
  32. 32. ExperienceBackgroundEducationBeing thorough in your research
  33. 33. Use them altogether . . .PATHOS: EmotionETHOS: CredibilityLOGOS: logic and facts
  34. 34. . . . for an effective argument.
  35. 35. Let’s review . . .
  36. 36. PATHOS
  37. 37. Appeals to the EMOTION of your audience.
  38. 38. LOGOS
  39. 39. Use LOGIC to appeal to your audience’sneed for facts, proof and evidence.
  40. 40. ETHOS
  41. 41. Use your CREDIBILITY to get your audienceto TRUST your word and by extension beswayed by your argument.
  42. 42. Using these tools effectively willmake you a better writer andspeaker. Understanding and usingpathos, logos and ethos will give youthe ability to convince youraudience to say YES!
  43. 43. The ENDPhotos from FLKR, Creative Commons license
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