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Analysis of retained users reveals a growing number of friends over time
The more friends you have the more likely you will continue to use MySpace
Of users that logged in at least once in a month post signup Source: MySpace Data warehouse non-deleted account type users in the United Kingdom that signed in 2007 and 2008 and logged in at least once
Friend Pack Concept Some users have trouble finding friends and things to do on MySpace.
Friend Pack Concept If users don’t find enough friends or things to do on MySpace they will leave.
Friend Pack Concept Can we leverage existing content and profiles to retain them?
Friend Pack Concept YES! MySpace can present an easy way for new and existing users to add multiple bands, comedians, and celebrities and more.
Friend Pack Concept Friend packs provide an easy way to add a group of friends at once. With one click. Amazon simplicity.
Friend Pack Concept For example: A user adds the Hip Hop friend pack. Instantly that user friends multiple hip hop artists on MySpace.
Friend Pack Concept Signs up Does not find any friends or things to do. He is not an active user.
Johnny signups up for MySpace and does not find any friends
He does not see many of the following activities:
The friend pack module can easily reside within the UHP has another module
It can also reside within the signup process and promoted via product marketing
MySpace User Homepage Ad A module that includes friend packs. 1 click adds a significant number of friends Friend Pack Module User Info Ad + + + + Status and Mood Module Alerts PYMK Friend Updates Module Apps
Friend Pack Module Top Reggae Bands Extreme Sports Stars Clicking on the + sign will show the list of profiles associated with that friend pack. Users can check or uncheck any of the profiles in the friend pack that they do not want to friend. +10 profilesadd to friend +10 profilesadd to friend  artist 1  artist 2  artist 3  artist 4  artist 5  artist 6  artist 7  artist 8  artist 9  artist 10 Funniest Comedians +10 profilesadd to friend