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Friend Pack

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    Friend Pack Friend Pack Presentation Transcript

    • MySpace Friend PacksIncrease engagement by facilitating friendingEmpower users to befriend multiple:celebrities, comedians,bands, film makers, andinfluencers with one click
    • Friend Pack Concept
      • Majority of users are lost within the same month they signed up
      • 37% lost in 2007 and 41% lost in 2008 within the signup month
      Source: MySpace Data warehouse non-deleted account type users in the United Kingdom that signed in 2007 and 2008 and logged in at least once
    • Friend Pack Concept
      • Analysis of retained users reveals a growing number of friends over time
      • The more friends you have the more likely you will continue to use MySpace
      Of users that logged in at least once in a month post signup
      Source: MySpace Data warehouse non-deleted account type users in the United Kingdom that signed in 2007 and 2008 and logged in at least once
    • Friend Pack Concept
      Some users have trouble finding friends and things to do on MySpace.
    • Friend Pack Concept
      If users don’t find enough friends or things to do on MySpace they will leave.
    • Friend Pack Concept
      Can we leverage existing content and profiles to retain them?
    • Friend Pack Concept
      YES! MySpace can present an easy way for new and existing users to add multiple bands, comedians, and celebrities and more.
    • Friend Pack Concept
      Friend packs provide an easy way to add a group of friends at once.
      With one click.
      Amazon simplicity.
    • Friend Pack Concept
      For example:
      A user adds the Hip Hop friend pack. Instantly that user friends multiple hip hop artists on MySpace.
    • Friend Pack Concept
      Signs up
      Does not find any friends
      or things to do. He is not an active user.
      • Johnny signups up for MySpace and does not find any friends
      • He does not see many of the following activities:
      • status and mood updates
      • friending of profiles
      • blog posts
      • video posts
      • music playlists
      • events
      • or anything else
      • Johnny does not find enough to do on MySpace and leaves
    • Friend Pack Concept
      Signs up
      Adds friends via friend packs and becomes an active user
      • Billy signups up for MySpace and does not find any friends initially
      • Billy then uses adds a couple band friend packs
      • His friend updates in the UHP are full of activity :
      • status and mood updates
      • friending of profiles
      • blog posts
      • video posts
      • music playlists
      • events
      • Billy continues to use MySpace and is an active user from now on
    • Design Pattern Exists Elsewhere
      • Without feeds, users won’t use Google reader, without friends users don’t use Myspace
      • Next to the arrow you will notice the link entitled “Browse for stuff”
    • Google uses Feed Bundles to Retain Users
      • Google’s feed bundles enable users to easily add rss feeds
      • Without feeds, users will not use Google Reader
      • Without friends, users will not use MySpace
    • Friend Pack Concept
      • Imagine on MySpace new and existing users could easily send invitations for friendship to canned friend packs!
      • Celebrities
      • Comedians
      • Film makers
      • Sports stars
      • Local peeps / network
      • Friend pack gallery
      • Friend packs would be an easy to enable users to find and friend certain users
      • Could be used as an additional up sell to theatrical and entertainment clients
      • Ex: Fox purchases branded community for Max Payne
      • There is a profile for the key actors in the movie
      • Users can click on one link and send friend invitations to all actors in that movie that have a profile
    • Friend Pack Concept - Derivatives
      • This concept can be applied to other things within MySpace such as:
      • Bands you may like
      • Comedians you may like
      • Film makers you may like
      • Playlists you may like
      • The applications of this concept are endless
      • The time to act on this is NOW!
    • Friend Pack Concept - Mockups
      • The friend pack module can easily reside within the UHP has another module
      • It can also reside within the signup process and promoted via product marketing
      MySpace User Homepage
      Ad
      A module that includes friend packs.
      1 click adds a significant number of friends
      Friend Pack Module
      User Info
      Ad
      +
      +
      +
      +
      Status and Mood Module
      Alerts
      PYMK
      Friend Updates Module
      Apps
    • Friend Pack Concept - Mockups
      • Close up diagram of the friend pack module
      Friend Pack Module
      Top Reggae Bands
      Extreme Sports Stars
      Clicking on the + sign will show the list of profiles associated with that friend pack.
      Users can check or uncheck any of the profiles in the friend pack that they do not want to friend.
      +10 profilesadd to friend
      +10 profilesadd to friend
      [] artist 1
      [] artist 2
      [] artist 3
      [] artist 4
      [] artist 5
      [] artist 6
      [] artist 7
      [] artist 8
      [] artist 9
      [] artist 10
      Funniest Comedians
      +10 profilesadd to friend
    • Friend Pack Concept - Mockups
      • It can also reside within the signup process and promoted via product marketing
      2. Upload photo
      3. Invite Friends/Add Friend Packs
      1. Enter User Info
    • Friend Pack Concept - Mockups
      • Product marketing can drive users to a page of recommended friend packs
      MySpace Friend Pack Directory Page
      MySpace Friend Pack Sub-Directory Page
      Music > Rock
      Music
      Comedians
      Film makers
      User Gallery
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      Rock
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      Hard Rock Bands
      Country Bands
      +10 profilesadd to friend
      +10 profilesadd to friend
      Soft Rock Bands
      Ska Bands
      +10 profilesadd to friend
      +10 profilesadd to friend
      R&B Bands
      Jazz Bands
      +10 profilesadd to friend
      +10 profilesadd to friend
    • Friend Pack Concept - Mockups
      • CRM can take advantage of friend packs in welcome stream emails and adhoc mailings to bolster friend count and activity pushed through the friend updates
      Welcome Stream Email
      Promotional copy
      Call to action related to Friend Packs
      Friend Pack
      Friend Pack
      +10 profilesadd to friend
      +10 profilesadd to friend
      Friend Pack
      Friend Pack
      +10 profilesadd to friend
      +10 profilesadd to friend
    • Suggested Friend Packs
      • Musicians by genre or geography
      • Comedians by genre or geography
      • Film makers by genre or geography
      • Celebrities by gender or geography
      • Athletes by sport and geography
      • Political figures by gender or geography
      • Students by school or geography or graduating class
      • User generated packs
      • The categories and possibilities are endless!