The document discusses current trends in social media, including that Facebook is still dominant but Myspace and Twitter are declining, while LinkedIn is growing. It outlines new features for social media platforms like virtual currency on Facebook, improved profiles on Twitter, and subtitles and friend recommendations on YouTube. The document also provides examples of how companies are using social media for marketing, including a case study where a bakery engaged more customers through Facebook.

2. CURRENT STATE OF SOCIAL MEDIA

3. PARTNERING AND STAKING CLAIMS Social and nonsocial channels are continuing to partner to make an interconnected network Read our blog post for more: http://efmexperience.com/html/blog/welcome-to-social-town-2

5. Myspace is disappearing (though a comeback may be on the rise if they capitalize on their music side)

6. Twitter is on the decline for new users, but those who tweet are avid about it

8. DON’T FORGET SOCIAL 48% of marketers include “forward to a friend”features in their e-mails 13% make it easy to share contenton social networks

9. WHAT’S NEW IN SOCIAL MEDIA

10. RIGHT NOW Companies often establish a single voice of the company

11. SOON Twitter will enable Contributors, which helps users know about the real people behind organizations.

12. VIRTUALCURRENCY + Use PayPal/PayPal Money Transfers to pay for Ads and Facebook Credits PayPal Credits Being tested in a small number of Facebook apps as a way to a virtual method of payment E-Commerce on Facebook This changes the game for Facebook Page owners. One day, you will be able to sell your product directly to Fans

14. Email LinkedIn connections through Outlook

15. Also incorporates Facebook and MyspaceAutomatically expand your LinkedIn network by clicking a button next to received emails

16. + A view of LinkedIn incorporated into Outlook with the Social Connector

17. SUBTITLES Subtitles can now be added to YouTube videos, which makes content fully searchable by Google

18. CONNECTIONS YouTube also keeps track of what you and your friends are watching, then recommends videos based on what has been viewed and shared. Soon, YouTube will also recommend friends, based on content watched.

19. COMPETITORS Keep your eye on these guys. YouTube isn’t the only game in town.

20. KEY FEATURES Automatic friends lists Rich fast “sharing” via other social media outlets Public & private sharing ( Causing some trouble ) Inbox integration “Recommended Buzz” = friend-of-friend content - Recommendations learn over time with your feedback. However… Received backlash over privacy issues but are regrouping, so keep Buzz on your radar

21. MOBILE Posts tagged with geographical information have greater context Live Tweeting-type implications?

22. THIS IS CRAZY By using augmented reality, Bing Maps overlays Flickr images and streams video in real time Watch TED video of it in action: http://techflash.com/seattle/2010/02/video_bing_maps_at_ted.html

23. Case Studies

24. WHAT’D THEY GIVE? Love Shampoo samples Occasional free cookies Community

25. WHAT’D THEY GET? 21,447 engaged visitors 6,000 new customersOnline shopping via FB Increased in-store spendingMedia coverageMeasured loyalty benefit 6x expected attendeesSecond eventThought leadership

26. Social Media Mix

28. SOCIALLY UNEXPECTED Skittles created a unique throw down by pitting their Facebook Fans against their Twitter Followers. Appealing to our inherent love of competition, and potential love of the underdog was an intriguing way to promote social.

29. SOCIALLY GOOD For Valentines Day, Skittles created a custom Facebook tab with an application that allowed Fans to make Valentines Day cards. When we checked, 21,447 fans engaged with the application.

30. One lucky parking officer was chosen to receive all the Facebook Fan’s greetings.

31. SHARING IS CARING They even recorded the officer receiving the cards (complete with a man dressed as cupid).

32. SOCIALLY UNEXPECTED Again, another way Skittles intriguingly incorporated their social channels. By keeping track of specific color-themed tweets, a competition arose out of which color was more popular.

33. Social Media Mix

35. A LITTLE FREEBIEGOES A LONG WAY

36. SHOPPING ON FB After taking a quiz, visitors to Living Proof’s “Shop Now” tab are encouraged to purchase products. After clicking the “buy now” button, a new window is displayed for immediate checkout.

37. BRANDING TWITTER Take full advantage of Twitter – brand it! Make sure your icon is brand distinguishable and that colors are formatted to match your background. Keep your background simple – your tweets should be the star.

38. BLOG + TWITTER Remember to cross-promote. Living Proof used their blog to promote their Twitter giveaway.

39. Social Media Mix

43. Spent 45% more of their eating-out dollars at DG

44. Spent 33% more at DG's stores

45. Had 14% higher emotional attachment to the DG brand

47. Social Media Mix

49. EFM targeted Brazilian developers to attend a Brazilian flash camp. Social media was our only strategy (no direct mail or email), and our market was tens of thousands of miles away. By using Twitter, YouTube, Flickr, and blogging, we gained a fan base without leaving the country.

51. Created Twitter contests for event-related products

52. Requested high-profile speakers to tweet about event

53. At Adobe MAX event, interviewed top Adobe evangelists on the topic of Flash Camp

54. Posted the videos on YouTube and embedded to home page of website

55. Provided blogger tags for speakers and sponsors so they can represent their participation in Flash Camp Brazil

56. High Profile speakers blogged on the event

57. Left comments on topic-related blogs

58. Took plenty of photos from the event and posted them to Flickr

60. SECRETS OF SUCCESS Mind Mobile Greater Collaboration Measurement Critical Transparency Critical Stay Curious

61. HOW TO FAIL No strategy No focus No connection to business objectives No commitment of resources or support Measure the wrong stuff Don’t involve the team Panic and quit

62. WHAT QUESTIONS DO YOU HAVE? @debhanamura @efactormedia @morgangrahamEFM @demianborba