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Strategic UX - Rapid experience strategy techniques to help businesses succeed (1st ever intensive UX conference in India)

by Founder & CEO at HaaYaa.com on Jun 16, 2012

  • 2,426 views

Many companies, in their haste to be first to market, forget the value of good early, strategic design thinking when creating a product or service. This results in mediocrity, and ultimately leads to ...

Many companies, in their haste to be first to market, forget the value of good early, strategic design thinking when creating a product or service. This results in mediocrity, and ultimately leads to an unloved brand experience where consumers become fickle and disloyal. Now, whether leading a design team, sitting on the board of directors or starting up a company, UX practitioners have made their way back up the value chain and have been re-empowered to make decisions that really can change the world.

My talk talk centers on the fact strategic design is critical to the success of the business and pulls together his insights and leanings to help set those brave enough to take on this responsibility in the right direction. I also talk about how to straddle the cross roads and actively connect that emotional relationship between the business and design.

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Strategic UX - Rapid experience strategy techniques to help businesses succeed (1st ever intensive UX conference in India) Strategic UX - Rapid experience strategy techniques to help businesses succeed (1st ever intensive UX conference in India) Presentation Transcript