EESTEC Summer School 2012 - Logo Design - Darija Dašić

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EESTEC Summer School 2012 - Graphic Design class
Logo Design by Darija Dašić

Published in: Education, Technology, Business
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EESTEC Summer School 2012 - Logo Design - Darija Dašić

  1. 1. EESTEC Summer School 2012
  2. 2. Importance of logos  First impression about the company  Standing out from the rest  Trust and profit
  3. 3. Types of logos Logo Combination Iconic Logotype marks Integrated Stand alone
  4. 4. Types of logos Logo Static Dynamic
  5. 5. Tips and tricks  Do it vector  Wisely choose color palette  Don’t use more than two adequate fonts  Be original!  Keep it simple  Careful with stock art  Make it adaptive
  6. 6. Tips and tricks  Do it in vector!  Easy for later edits  Effective  Clean lines  Scalable  Fits everywhere
  7. 7. Tips and tricks  Wisely choose your color palette • Different colors – different meanings • When in doubt – investigate! • Best practice – as many as you need • Contrast and intensity • Compatibility with B&W
  8. 8. Tips and tricks Fonts • Choose the right one • Best practice – two at most • Matching fonts • Maintaining readability
  9. 9. Tips and tricks Be original • Trends in design • Matching the customers needs • Ctrl-C, Ctrl-V
  10. 10. Tips and tricks  Keep it simple! • Resizing • Printing • Good practice – remove distracting elements
  11. 11. Tips and tricks  Stock art • Unsafe • Useful for “new” ideas • Originality problems • Copyright problems
  12. 12. Tips and tricks  Make it adaptive and memorable • Think ahead (even if customer doesn’t) • Logo should go well with various publications • “Engage” the audience • Creativity counts!
  13. 13. User experience  Listen  Investigate  Ask questions  Offer good advice and ideas
  14. 14. DON’Ts!
  15. 15. Thank you for your attention!You wereawesome!

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