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School Presentation on Twitter

School Presentation on Twitter

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    Palmer cip group_presentation Palmer cip group_presentation Presentation Transcript

    • What is Twitter?
      • Social networking site for microblogging
      • shortened blogging, basic features
      • Tweets up to 140 characters
      • offers speedy, to the point messages
      • “Tweeps”
      • following/followers
      • Trending topics
      • what’s being talked about
    • Twitter for Businesses
      • Company-Customer relationship building
      • engaging consumers to interact with company
      • up to date information
      • utilized for promotions
      • 2-way communication
      • Social networking campaigns
      • The Verizon Holiday campaign
      • Verizon pages: offers, support, wireless
    • Screenshot of Firehouse Subs’ Twitter
    • Screenshot of Southwest Airlines’ Twitter
    • Screenshot of Verizon Wireless’ Twitter
    • Twitter for Businesses
      • Ability to be used as a tactic
      • informational, attitudinal, behavioral
      • Quantifiable success
      • Followers
      • Retweets
      • Participation
      • What’s being said about the company?
    • CEO predicts future uses for Twitter via ZDNet
    • The Future of Twitter:Medium for recruitment and retention
      • Most likely to start at the student level
      • Benefits of Twitter for recruitment:
      • Firms are attempting to help cut recruitment costs
      • Good way to find web-savvy people
      • Instructions of how a company could implement this are available online
    • The Future of Twitter:Twitter in the Classroom
      • Benefits of Twitter in the classroom
      • Keeps students connected
      • Expand the classroom community
      • Merge classroom conversations with outside conversations
      • Increase students’ awareness of world activities
      • Help to provide instantaneous feedback
      • Difficulty is getting teachers on-board
      • AcademHack has Instructions available to help teachers to set up their class on Twitter
    • Practical Uses and Current Events
      • Since the inception of Twitter companies and individuals have sought practical applications for the Web site:
      • Marketing in the Twitter Era
      • News Tweets
      • Implications: When Tweets Go Bad
      Screenshot of ‘100 Best Twitter Feeds’ via ratedcolleges.com
    • Marketing in the Twitter Era
      • Businesses and individuals seek ways to use Twitter as a promotional tool. Twitter encourages this through “Twitter 101,” a web-based tutorial aimed at business users.
      Free Marketing
      • Share Information
      • Gather Market Intelligence
      • Build consumer relationships
      • Politics and Government
      Etsy
      • Online Marketplace
      • “Newbie mistake”
      • RSS feed to Success-feed
      GoPromotional.com
      • UK Promotional Product Suppliers
      • Launches Facebook and Twitter Marketing Techniques
    • News and Twitter
      • The world of news is changing; often times breaking news stories are now communicated via Twitter.
      • Micro blogging
      • Instantaneous
      • Guaranteed Readership
      • ‘an extension of our senses’ - Marshall McLuhan
    • News and Twitter
      • Michael Jackson’s Death
      • Mumbai Terrorist Attacks
      • Egypt
      • Hosni Mubarak and Egyptian Communications
      • Twitter Uprisings
      • Sultan Al Qassimi
      Egypt riots
    • When Tweets Go Bad
      • Irresponsible tweeting can have irreparable consequences.
      • Self Destruction
      • Tweet Etiquette
      • 7 Steps to Socially Responsible Tweeting. (Link)
      • NirRosen
      • Legal Proceedings
      • Daniel Knight Hayden
      • Horizon Realty Group v. Amanda Bonnen
      • Dawn Simorangkir v. Courtney Love
    • Works Cited
      • Academhack. So You Want to Microblog (Twitter) With Your Students? 21 May 2008. 3 March 2011 http://academhack.outsidethetext.com/home/2008/so-you-want-to-microblog-twitter-with-your-students/.
      • Al-Khalifa, Hend S. Twitter in Academia. 20 August 2010. 3 March 2011 http://www.elearnmag.org/subpage.cfm?section=case_studies&article=42-1.
      • Amos, Deborah. Through Protests, One Man Helps Define Twitter. 17 February 2011. 6 March 2011 <http://www.npr.org/2011/02/17/133841665/through-protests-one-man-helps-define-a-new-media>.
      • Christopher Null. Twitter Etiquette: How to Tweet Politely. 28 July 2009. March 7 2011. http://www.pcworld.com/article/169137/twitter_etiquette_how_to_tweet_politely.html
      • Coyle, Jake. Is Twitter The 21st Century News Source? 1 July 2009. 6 March 2011 <http://www.huffingtonpost.com/2009/07/01/is-twitter-the-21st-centu_n_223903.html>.
      • Huffington Post. Nir Rosen Resigns Over Offensive Tweets about Lara Logan. 2 February 2011.  6 March 2011 <http://mimipost.com/nir-rosen-resigns-over-offensive-tweets-about-lara-logan.html>
      • Li, Charlene and Josh Bernoff. Groundswell: winning in a world transformed by social technologies. Boston: Harvard Business Press, 2008.
      • Maldonado, Natalia. "Career World." 38.5 (2010): 26-29.
      • "Marketing in a Hyper-Social World." Journal of Advertising Research 50.3 (2010): 232-239.
      • Marketwire. GoPromotional.com Launches Exclusive Facebook Twitter Marketing Technique Promotional 3 March 2011. 6 March 2011 <http://www.marketwire.com/press-release/GoPromotionalcom-Launches-Exclusive-Facebook-Twitter-Marketing-Technique-Promotional-1405209.htm>
      • Marshall, Jack. Businesses Turn to Twitter to Cut Recruitment Costs. 24 March 2009. 3 March 2011 http://www.clickz.com/clickz/news/1715656/businesses-turn-twitter-cut-recruitment-costs.
      • McLuhan, Marshall, and W. Terrence Gordon. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003. Print.
      • Meranda, Seth. Interactive Media for Higher Education. 4 February 2008. 3 March 2011 http://imhe.blogspot.com/2008/02/ways-to-use-twitter-in-academia.html.
      • Miami Herald. Courtney Love Twitter Case. 4 March 2011. 6 March 2011. http://www.miamiherald.com/2011/03/04/2098230/courtney-love-twitter-case.html
      • Ross, Jason. How to use Twitter for Recruitment. 13 July 2010. 3 March 2011 <http://blog.theduffyagency.com/methodical_madness/2010/07/how-to-use-twitter-for-recruitment.html>.
      • Twitter.com. Twitter for Business. 6 March 2011.< http://business.twitter.com/optimize/case-studies/etsy>
      Presentation by Micheal Howard, Ella Palmer, Stacey Palmieri, Victoria Priester