Redes sociales
profesionales:
perspectiva de [un]
perspectiva de [un]
usuario
Desayunos de la Asociación Nacional de Empresas de Internet
junio 2009

(re) Presentación del ponente
Hola!
Mario López de Ávila Muñoz
Socio Director, nodos c.t.c., s.l.
c.t.c. s.l.
Socio fundador, SportPRO Ventures, s.l.
Ventures, s.l.
Socio fundador, NOMASYSTEMS, s.l.
NOMASYSTEMS, s.l.
Socio, UNKASOFT, s.l.
UNKASOFT, s.l.
Profesor asociado Operations and Technology IE
Tutor de Creación de Empresas IE
Creació
mario.lopezdeavila@nodos.es

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Presencia
Identidad
Marca personal
Reputación
Redes sociales

Presencia

The conversation prism

Identidad

Kit básico de ID digital
Cuenta(s) de email
Foto(s)
Nombre(s) de usuario
Contraseña(s)
Firma(s)
One line bio
Intereses [tags]
Biografía profesional resumida
Biografía profesional extendida

Foto(s)

Nombre(s) de usuario

Contraseña(s)
607Blogger
6Pingfm1966
43namechkC

Firmas
Mario López de Ávila
socio director
nodos
Dirección postal
Fijo
Fax
Móvil
email
…
skype: lopezdeavila
facebook/lopezdeavila
http://www.dandyid.org/id/lopezdeavila
http://www.dandyid.org/id/lopezdeavila @lopezdeavila
http://bit.ly/P0ace nodos.typepad.com
http://bit.ly/P0ace
lopezdeavilaID …
lopezdeavilaID
Web

One line bio
Management Consultant, Venturentrepreneur,
Associate Professor at IE Business School, Blogger
Mobile Lifestyle Trend Hunter
Social media is my middle name
Innovative marketer and world shaker
Sin futuro y sin un duro
Part-time business and scientific hero with villainous plans
to rule the world and make it a better place
Solving impossible-solving problems since 1992

Intereses
creativity, critical thinking, systems, problem
structuring methods, decision making, system
dynamics, theory of constraints, TRIZ,
appreciative inquiry, large group change
methods, change management, project
management, everything open, everythin
agile, online communities, social networks,
corporate finance, personal finance,
consulting, NLP, enneagram, business
intelligence, content management, statistics
For additional interests, please visit
http://en.wikipedia.org

Bio profesional

Internet social para profesionales
Blogs [platforms, conversations, communities]
Micromedia [and ecosystems]
Social [e interest] Networks
Forums
Documents [contents]
Comments, reviews and rating
Social bookmarks
Pictures
Podcasts
Video
Social media

“Marca personal”

Reputación

Redes

Construir redes es el resultado
de una combinación entre
saber lo que quieres y saber
con quién quieres tenerlo

Tamaño
Estructura
Composición

Facebook Data Team's Notes
Maintained Relationships on Facebook Maintained relationship
Monday, March 9, 2009 at 9:41pm The set of people for whom a user had
http://bit.ly/E18Wk
clicked on a News Feed story or visited
their profile more than twice.
One­way communication
The total set of people with whom
a person has communicated.

Facebook Data Team's Notes
Maintained Relationships on Facebook
Monday, March 9, 2009 at 9:41pm
http://bit.ly/E18Wk

Facebook Data Team's Notes
Maintained Relationships on Facebook
Monday, March 9, 2009 at 9:41pm
http://bit.ly/E18Wk

People who are members of online social
networks are not so much “networking” as
they are “broadcasting their lives to an
outer tier of acquaintances […]”
Lee Rainie, Director of the Pew Internet & American Life Project
Primates on Facebook
Feb 26th 2009 | SAN FRANCISCO
From The Economist print edition

Humans may be advertising
themselves more efficiently.
But they still have the same small
circles of intimacy as ever.
Primates on Facebook
Feb 26th 2009 | SAN FRANCISCO
From The Economist print edition

Susana
José

Densidad
Redundancia
Alcance
Tamaño efectivo

En verdad, mi
madre me enseñó
todo lo que
necesitaba saber
acerca del
‘networking’!

‘Sé amable con todo el mundo’
‘Dí siempre la verdad’
‘Comparte tus juguetes’
‘Cumple tus promesas’
‘Ten Fe en ti mismo’
‘Haz tus deberes!’

Hay que empezar a construir
la relación [mucho] antes de
necesitarla

Un plan de acción en 7 pasos
1. Prepara tu ‘kit básico’ si no lo has hecho ya;
2. Hazte con tu OpenID, p.ej. en ClaimID;
3. Crea una ‘estación central‘ para tu identidad digital en
algún servicio de ‘social sharing’ tipo DandyID;
4. Crea tu perfil en Google;
5. Reserva tu nombre de usuario favorito en un buen
número de redes sociales;
6. Sé activo, comparte - p.ej., a través de Ping.fm;
7. Monitoriza tu reputación: Google alerts,
search.twitter.com, ...