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Social Recruiting practical plan

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  • 1. 1
    social recruiting
  • 2. 2
    bio
  • 3. 3
    blogging
  • 4. 4
    social recruiting
    what is it?
    where are we going?
    a practical plan to get involved
    a checklist
  • 5. 5
    who’s on…
  • 6. 6
    social web
    Image
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  • 7. 7
    advertising vs. word of mouth
    Image
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  • 8. 8
    old media vs. social media
  • 9. 9
    advertising vs. word of mouth
    traditional media
    CNN
    NOS journaal
    New York Times
    Financieel Dagblad
    Telegraaf
    Algemeen Dagblad
    Intermediair
    social media
    Hyves
    facebook
    myspace.com
    twitter
    Linkedin
    blogger / blogs
    Google
    peoplexs community
    Delicious
    Image
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  • 10. 10
    what else is changing in the model?
  • 11. 11
    what else is changing in the model?
  • 12. 12
    social recruiting
    where are we going?
  • 13. 13
    future of social web stages
    era of social relationship
    people connect and share
    era of social functionality
    networks becomes operating system
    era of social colonization
    every experience becomes social
    era of social context
    personal and accurate content
    era of social commerce
    communities shape future product & services
    source: forrester research
    Image
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  • 14. 14
    future of social web stages
    1990 - 2008 era of social relationship
    people connect and share
    icq
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  • 15. 15
    future of social web stages
    2008 – 2009 era of social functionality
    networks becomes operating system
    Image
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  • 16. 16
    future of social web stages
    2009 era of social colonization
    every experience becomes social
    Image
    Import images at 72dpi, 358 x 400 pixels
  • 17. 17
    future of social web stages
    2009/2010 era of social context
    personal and accurate content, customized information
    Image
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  • 18. 18
    future of social web stages
    2010/2011 era of social commerce
    communities shape future product & services
    Image
    Import images at 72dpi, 358 x 400 pixels
  • 19. 19
    source: forrester research
    Image
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  • 20. 20
    future of social web 3.0 stages
    Image
    source: forrester research
    Import images at 72dpi, 358 x 400 pixels
  • 21. more people, spending more time & sharing more
    an unprecedented opportunity
    build your own professional brand
    find outstanding passive talent
    build talent pipeline & relationships
    build your employer brand
    broadcast your jobs
  • 22. 22
    future of “social” peoplexs 3.0 stages
    Image
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  • 23. 23
    guiding principles
    the ‘cloud’ = key
    every individual is now an ‘entrepeneur’
    every person will have an online professional identity
    your network = your success
  • 24. your network = your success
    24
    engage
    with the
    community
    track
    &
    analyze
    build
    a
    network
  • 25. your network = your hiring success
    25
  • 26. 26
    what is the difference?
    a vacancy advertisement in print
    a vacancy published on monster.com
    a vacancy published on twitter
  • 27. 27
    true or false?
    twitter is not a social media tool, but just another advertising channel
  • 28. 28
    lets have a look…
  • 29. 29
    lets have a look…
  • 30. 30
  • 31. 31
  • 32. 32
  • 33. 33
  • 34. 34
  • 35. what if we would link this to social media?
    35
    such as:
    what would happen?
  • 36. 36
  • 37. or...
    37
    such as:
    what would happen?
  • 38. 38
  • 39. 39
  • 40. Or... if you realy want to go crazy
    40
  • 41. 41
  • 42. 42
  • 43. 43
  • 44. 44
  • 45. how?
    simple... just add some code!
    <script type="text/javascript">var addthis_pub="49f0776e0cd9bb1b";</script>
    <a href="http://www.addthis.com/bookmark.php?v=20" onmouseover="return addthis_open(this, '', '[URL]', '[TITLE]')" onmouseout="addthis_close()" onclick="return addthis_sendto()"><img src="http://s7.addthis.com/static/btn/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0"/></a><script type="text/javascript" src="http://s7.addthis.com/js/200/addthis_widget.js"></script>
    45
  • 46. what else is incomplete?
    46
  • 47. what else is incomplete?
    47
  • 48. 48
    “De medewerkers zijn het kloppende hart van de organisatie, zij maken het verschil”
    “De sfeer is open en informeel”
  • 49. 49
  • 50. 50
    Nuon /Content
    Contact
    Solliciteer direct met profiel
  • 51. and again... here is the code!
    51
    source: http://www.linkedin.com/static?key=developers_widget_profileinsider
    some java script:
    <script type="text/javascript" src="http://www.linkedin.com/js/public-profile/widget-os.js"></script>
    and some html:
    <a class="linkedin-profileinsider-inline" href="http://www.linkedin.com/in/reidhoffman">Reid Hoffman</a>
  • 52. 52
  • 53. 53
    people are talking about you…
    monitor what’s being said
    company buzz
    Google alerts
    Twitter search
    don’t manipulate it.... but engage and participate in the discussion!
  • 54. 54
    company buzz in linkedin…
  • 55. monitor what is being said...
    55
  • 56. 56
    monitor what is being said…
  • 57. comcast example
    57
  • 58. comcast example
    58
  • 59. soutwestair example
    59
  • 60. soutwestair example
    60
  • 61. 61
    no strategy = putting money to waste
    spend with a plan
    not because everyone else is doing it!!!
  • 62. 62
    checklist
    What are we trying to accomplish?
    Why social media
    What kind of social media
    Are we prepared to let go of control of our brand, at least a little?
    What will we do to encourage participation
    Who will maintain our social media presence
    Do we have resources to keep this up? Or is it only a short campaign (mention it)?
    How does engaging users via social media integrate into our overall marketing/communication strategy?
    How do we measure success?
    What will we do less of, if we are spending on social media
  • 63. 63
    keep in mind
    give up control
    empower brand ambassadors
    embrace co-creation
    let your brand evolve
  • 64. 64
    …that’s how we value people
  • 65. thank you for your attention!
    Eelco Scheltinga
    www.peoplexs.com
    eelcoscheltinga.blogspot.com
    linkedin.com/in/eelcoscheltinga
    twitter.com/eelcoscheltinga
    mynameise/eelcoscheltinga

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