1<br />social recruiting<br />
2<br />bio<br />
3<br />blogging<br />
4<br />social recruiting<br />what is it?<br />where are we going?<br />a practical plan to get involved<br />a checklist ...
5<br />who’s on…<br />
6<br />social web  <br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
7<br />advertising vs. word of mouth<br />Image<br />Import images at 72dpi, 768 x 400 pixels<br />
8<br />old media vs. social media<br />
9<br />advertising vs. word of mouth<br />traditional media<br />CNN<br />NOS journaal<br />New York Times<br />Financieel...
10<br />what else is changing in the model?<br />
11<br />what else is changing in the model?<br />
12<br />social recruiting<br />where are we going?<br />
13<br />future of social web stages<br />era of social relationship<br />people connect and share<br />era of social funct...
14<br />future of social web stages<br />1990 - 2008 era of social relationship<br />people connect and share<br />icq<br ...
15<br />future of social web stages<br />2008 – 2009 era of social functionality<br />networks becomes operating system<br...
16<br />future of social web stages<br />2009 era of social colonization<br />every experience becomes social<br />Image<b...
17<br />future of social web stages<br />2009/2010 era of social context<br />personal and accurate content, customized in...
18<br />future of social web stages<br />2010/2011 era of social commerce<br />communities shape future product & services...
19<br />source: forrester research<br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
20<br />future of social web 3.0 stages<br />Image<br />source: forrester research<br />Import images at 72dpi, 358 x 400 ...
more people, spending more time & sharing more<br />an unprecedented opportunity<br />build your own professional brand<br...
22<br />future of “social” peoplexs 3.0 stages<br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
23<br />guiding principles<br />the ‘cloud’ = key<br />every individual is now an ‘entrepeneur’<br />every person will hav...
your network = your success<br />24<br />engage<br />with the <br />community<br />track<br />&<br />analyze<br />build <b...
your network = your hiring success<br />25<br />
26<br />what is the difference?<br />a vacancy advertisement in print<br />a vacancy published on monster.com<br />a vacan...
27<br />true or false?<br />twitter is not a social media tool, but just another advertising channel<br />
28<br />lets have a look…<br />
29<br />lets have a look…<br />
30<br />
31<br />
32<br />
33<br />
34<br />
what if we would link this to social media? <br />35<br />such as:<br />what would happen?<br />
36<br />
or...<br />37<br />such as:<br />what would happen?<br />
38<br />
39<br />
Or... if you realy want to go crazy<br />40<br />
41<br />
42<br />
43<br />
44<br />
how? <br />simple... just add some code!<br />&lt;script type=&quot;text/javascript&quot;&gt;var addthis_pub=&quot;49f0776...
what else is incomplete?<br />46<br />
what else is incomplete?<br />47<br />
48<br />“De medewerkers zijn het kloppende hart van        	de organisatie, zij maken het verschil”<br />“De sfeer is open...
49<br />
50<br />Nuon /Content<br />Contact<br />Solliciteer direct met 	profiel<br />
and again... here is the code!<br />51<br />source: http://www.linkedin.com/static?key=developers_widget_profileinsider<br...
52<br />
53<br />people are talking about you…<br />monitor what’s being said<br />company buzz<br />Google alerts<br />Twitter sea...
54<br />company buzz in linkedin…<br />
monitor what is being said...<br />55<br />
56<br />monitor what is being said…<br />
comcast example<br />57<br />
comcast example<br />58<br />
soutwestair example<br />59<br />
soutwestair example<br />60<br />
61<br />no strategy = putting money to waste<br />spend with a plan<br />not because everyone else is doing it!!!<br />
62<br />checklist<br />What are we trying to accomplish?<br />Why social media<br />What kind of social media<br />Are we ...
63<br />keep in mind<br />give up control<br />empower brand ambassadors<br />embrace co-creation<br />let your brand evol...
64<br />…that’s how we value people<br />
thank you for your attention!<br />Eelco Scheltinga<br />www.peoplexs.com<br />eelcoscheltinga.blogspot.com<br />linkedin....
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Social Recruiting practical plan

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Social Recruiting practical plan

  1. 1. 1<br />social recruiting<br />
  2. 2. 2<br />bio<br />
  3. 3. 3<br />blogging<br />
  4. 4. 4<br />social recruiting<br />what is it?<br />where are we going?<br />a practical plan to get involved<br />a checklist <br />
  5. 5. 5<br />who’s on…<br />
  6. 6. 6<br />social web <br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
  7. 7. 7<br />advertising vs. word of mouth<br />Image<br />Import images at 72dpi, 768 x 400 pixels<br />
  8. 8. 8<br />old media vs. social media<br />
  9. 9. 9<br />advertising vs. word of mouth<br />traditional media<br />CNN<br />NOS journaal<br />New York Times<br />Financieel Dagblad<br />Telegraaf<br />Algemeen Dagblad<br />Intermediair<br />social media<br />Hyves<br />facebook<br />myspace.com<br />twitter<br />Linkedin<br />blogger / blogs<br />Google <br />peoplexs community<br />Delicious<br />Image<br />Import images at 72dpi, 768 x 400 pixels<br />
  10. 10. 10<br />what else is changing in the model?<br />
  11. 11. 11<br />what else is changing in the model?<br />
  12. 12. 12<br />social recruiting<br />where are we going?<br />
  13. 13. 13<br />future of social web stages<br />era of social relationship<br />people connect and share<br />era of social functionality<br />networks becomes operating system<br />era of social colonization<br />every experience becomes social<br />era of social context<br />personal and accurate content<br />era of social commerce<br />communities shape future product & services<br />source: forrester research<br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
  14. 14. 14<br />future of social web stages<br />1990 - 2008 era of social relationship<br />people connect and share<br />icq<br />Import images at 72dpi, 358 x 400 pixels<br />
  15. 15. 15<br />future of social web stages<br />2008 – 2009 era of social functionality<br />networks becomes operating system<br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
  16. 16. 16<br />future of social web stages<br />2009 era of social colonization<br />every experience becomes social<br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
  17. 17. 17<br />future of social web stages<br />2009/2010 era of social context<br />personal and accurate content, customized information<br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
  18. 18. 18<br />future of social web stages<br />2010/2011 era of social commerce<br />communities shape future product & services<br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
  19. 19. 19<br />source: forrester research<br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
  20. 20. 20<br />future of social web 3.0 stages<br />Image<br />source: forrester research<br />Import images at 72dpi, 358 x 400 pixels<br />
  21. 21. more people, spending more time & sharing more<br />an unprecedented opportunity<br />build your own professional brand<br />find outstanding passive talent<br />build talent pipeline & relationships<br />build your employer brand<br />broadcast your jobs<br />
  22. 22. 22<br />future of “social” peoplexs 3.0 stages<br />Image<br />Import images at 72dpi, 358 x 400 pixels<br />
  23. 23. 23<br />guiding principles<br />the ‘cloud’ = key<br />every individual is now an ‘entrepeneur’<br />every person will have an online professional identity<br />your network = your success<br />
  24. 24. your network = your success<br />24<br />engage<br />with the <br />community<br />track<br />&<br />analyze<br />build <br />a <br />network<br />
  25. 25. your network = your hiring success<br />25<br />
  26. 26. 26<br />what is the difference?<br />a vacancy advertisement in print<br />a vacancy published on monster.com<br />a vacancy published on twitter<br />
  27. 27. 27<br />true or false?<br />twitter is not a social media tool, but just another advertising channel<br />
  28. 28. 28<br />lets have a look…<br />
  29. 29. 29<br />lets have a look…<br />
  30. 30. 30<br />
  31. 31. 31<br />
  32. 32. 32<br />
  33. 33. 33<br />
  34. 34. 34<br />
  35. 35. what if we would link this to social media? <br />35<br />such as:<br />what would happen?<br />
  36. 36. 36<br />
  37. 37. or...<br />37<br />such as:<br />what would happen?<br />
  38. 38. 38<br />
  39. 39. 39<br />
  40. 40. Or... if you realy want to go crazy<br />40<br />
  41. 41. 41<br />
  42. 42. 42<br />
  43. 43. 43<br />
  44. 44. 44<br />
  45. 45. how? <br />simple... just add some code!<br />&lt;script type=&quot;text/javascript&quot;&gt;var addthis_pub=&quot;49f0776e0cd9bb1b&quot;;&lt;/script&gt;<br />&lt;a href=&quot;http://www.addthis.com/bookmark.php?v=20&quot; onmouseover=&quot;return addthis_open(this, &apos;&apos;, &apos;[URL]&apos;, &apos;[TITLE]&apos;)&quot; onmouseout=&quot;addthis_close()&quot; onclick=&quot;return addthis_sendto()&quot;&gt;&lt;img src=&quot;http://s7.addthis.com/static/btn/lg-share-en.gif&quot; width=&quot;125&quot; height=&quot;16&quot; alt=&quot;Bookmark and Share&quot; style=&quot;border:0&quot;/&gt;&lt;/a&gt;&lt;script type=&quot;text/javascript&quot; src=&quot;http://s7.addthis.com/js/200/addthis_widget.js&quot;&gt;&lt;/script&gt;<br />45<br />
  46. 46. what else is incomplete?<br />46<br />
  47. 47. what else is incomplete?<br />47<br />
  48. 48. 48<br />“De medewerkers zijn het kloppende hart van de organisatie, zij maken het verschil”<br />“De sfeer is open en informeel”<br />
  49. 49. 49<br />
  50. 50. 50<br />Nuon /Content<br />Contact<br />Solliciteer direct met profiel<br />
  51. 51. and again... here is the code!<br />51<br />source: http://www.linkedin.com/static?key=developers_widget_profileinsider<br />some java script:<br />&lt;script type=&quot;text/javascript&quot; src=&quot;http://www.linkedin.com/js/public-profile/widget-os.js&quot;&gt;&lt;/script&gt;<br />and some html:<br />&lt;a class=&quot;linkedin-profileinsider-inline&quot; href=&quot;http://www.linkedin.com/in/reidhoffman&quot;&gt;Reid Hoffman&lt;/a&gt;<br />
  52. 52. 52<br />
  53. 53. 53<br />people are talking about you…<br />monitor what’s being said<br />company buzz<br />Google alerts<br />Twitter search<br />don’t manipulate it.... but engage and participate in the discussion!<br />
  54. 54. 54<br />company buzz in linkedin…<br />
  55. 55. monitor what is being said...<br />55<br />
  56. 56. 56<br />monitor what is being said…<br />
  57. 57. comcast example<br />57<br />
  58. 58. comcast example<br />58<br />
  59. 59. soutwestair example<br />59<br />
  60. 60. soutwestair example<br />60<br />
  61. 61. 61<br />no strategy = putting money to waste<br />spend with a plan<br />not because everyone else is doing it!!!<br />
  62. 62. 62<br />checklist<br />What are we trying to accomplish?<br />Why social media<br />What kind of social media<br />Are we prepared to let go of control of our brand, at least a little?<br />What will we do to encourage participation<br />Who will maintain our social media presence<br />Do we have resources to keep this up? Or is it only a short campaign (mention it)?<br />How does engaging users via social media integrate into our overall marketing/communication strategy?<br />How do we measure success?<br />What will we do less of, if we are spending on social media<br />
  63. 63. 63<br />keep in mind<br />give up control<br />empower brand ambassadors<br />embrace co-creation<br />let your brand evolve<br />
  64. 64. 64<br />…that’s how we value people<br />
  65. 65. thank you for your attention!<br />Eelco Scheltinga<br />www.peoplexs.com<br />eelcoscheltinga.blogspot.com<br />linkedin.com/in/eelcoscheltinga<br />twitter.com/eelcoscheltinga<br />mynameise/eelcoscheltinga<br />

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