RAPIDLY RESPONDING 
TO OPPORTUNITIES 
letting customers’ needs drive the business 
1
Emerging markets 
are ripe for disruption 
2
TURKEY IS AMONG THE WORLD LEADERS IN 
3 
B2C ECOMMERCE GROWTH 
5%+ Expected GDP Growth 
for 2012-2015 
75MM People 
28YRS ...
20MM Visits per Month 
7MM Members 
1M 
Products Shipped & Reviewed 
Each Month 
45% 
500,000 2014 Growth SKUs 34% 
YOY Gr...
THE LARGEST PLAYER 
IN THE TURKISH B2C 
ECOMMERCE MARKET
6 
“If the change happening 
outside your company is 
far more unsettling than 
the change happening 
inside it, you’re no...
WORKING TOGETHER 
TO TRANSFORM A 
BUSINESS
Know Your 
Limitations
Know Your 
Limitations 
Know Your 
Market
Know Your 
Limitations 
Know Your 
Customers 
Know Your 
Market
Know Your 
Limitations 
Know Your 
Customers 
Know Your 
Market 
Know How Your 
Organisation 
Impacts the 
Customer
NEW 
PLATFORM 
UNDERSTAND 
BUSINESS 
UNDERSTAND MARKETPLACE 
CUSTOMER 
RESPONSIVE 
STOREFRONT 
UNDERSTAND 
MARKET 
ORGANIS...
VISION 
OPERATIONAL 
EXCELLENCE 
SUSTAINABLE 
GROWTH 
THROUGH 
TECHNOLOGY 
CUSTOMER 
SATISFACTION 
GROW THE 
MARKET 
NOT O...
THANK YOU 
For questions or suggestions:
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ThoughtWorks Live - London 2014: Hepsiburada - A responsive business model to meet customer needs

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Hepsiburada is the market leader in Turkey today, but in a society and culture where change is so prevalent, the question is not just how you maintain your market leadership for the next 10 years, it is how can you maintain it for the next 12 months. This is the story of how Hepsiburada and Thoughtworks are working together to transform the business from being subject to the demands of the market to being the masters of their own destiny with the ability to rapidly respond to their customers' needs.

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ThoughtWorks Live - London 2014: Hepsiburada - A responsive business model to meet customer needs

  1. 1. RAPIDLY RESPONDING TO OPPORTUNITIES letting customers’ needs drive the business 1
  2. 2. Emerging markets are ripe for disruption 2
  3. 3. TURKEY IS AMONG THE WORLD LEADERS IN 3 B2C ECOMMERCE GROWTH 5%+ Expected GDP Growth for 2012-2015 75MM People 28YRS 50% $4Reta5il Ma0rket SBize N Average Age Pop 15-45yrs 11% Total consumer spending CAGR 12-15E!
  4. 4. 20MM Visits per Month 7MM Members 1M Products Shipped & Reviewed Each Month 45% 500,000 2014 Growth SKUs 34% YOY Growth in 12 Years
  5. 5. THE LARGEST PLAYER IN THE TURKISH B2C ECOMMERCE MARKET
  6. 6. 6 “If the change happening outside your company is far more unsettling than the change happening inside it, you’re not innovating at all. You’re being left behind.” — Doug Stephens
  7. 7. WORKING TOGETHER TO TRANSFORM A BUSINESS
  8. 8. Know Your Limitations
  9. 9. Know Your Limitations Know Your Market
  10. 10. Know Your Limitations Know Your Customers Know Your Market
  11. 11. Know Your Limitations Know Your Customers Know Your Market Know How Your Organisation Impacts the Customer
  12. 12. NEW PLATFORM UNDERSTAND BUSINESS UNDERSTAND MARKETPLACE CUSTOMER RESPONSIVE STOREFRONT UNDERSTAND MARKET ORGANISATIONAL TRANSFORMATION UNDERSTAND CULTURE
  13. 13. VISION OPERATIONAL EXCELLENCE SUSTAINABLE GROWTH THROUGH TECHNOLOGY CUSTOMER SATISFACTION GROW THE MARKET NOT ONLY MARKETSHARE
  14. 14. THANK YOU For questions or suggestions:
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