Strategic Planning for Networks

Strategic Planning for Networks Eugene Eric Kim <eekim@blueoxen.com> Blue Oxen Associates March 22, 2011

About Me Principal, Cofounder of Blue Oxen Associates

About Me Leadership Learning Community Board Member Principal, Cofounder of Blue Oxen Associates

About Me Collaboration! Leadership Learning Community Board Member Principal, Cofounder of Blue Oxen Associates

About Me Collaboration! Leadership Learning Community Board Member Principal, Cofounder of Blue Oxen Associates Wikimedia Strategic Planning (2009-2010)

1. Wikimedia's Challenge 2. Strategic Planning 3. Strategic Planning for Networks

279 Language Versions of Wikimedia Projects

100,000 Active Contributors Around the World

A Slice of the Community

Source: comScore, Wikipedia (April 2010) Wikimedia Foundation + 30 independent chapters worldwide Google #5 website in the world 350 million visitors #1 website in the world 920 million visitors 40 employees 20,600 employees $10,000,000 revenue $23,000,000,000 revenue

In 2009, Wikimedia was a global movement with a vision... Imagine a world in which every single human being can freely share in the sum of all knowledge. That's our commitment. ... but no collective strategy for achieving this vision.

Strategic Planning for Networks? How do you develop a movement-wide five-year strategy in a completely open, collaborative way (the wiki way)?

Where are we now? Assessment

Where should we go? Visioning / Goal-Setting

How should we get there? Planning

Only 5% of the workforce understands their company's strategy. Robert S. Kaplan and David P. Norton. The Strategy-Focused Organization . Harvard Business School Press: 2000.

The Plan Is Not the Point!

The Real Goal Is Activation

The Real Goal Is Activation Alignment Around Goals Matters Most

Networks Are People ...

Networks Are People and Relationships

Working Wikily
Working Hierarchically
Centralized
Firmly controlled
Planned
Proprietary
Transactional
Downward communication
Working Wikily
Decentralized
Loosely controlled
Emergent
Open, shared
Relational
Two-way conversation
Courtesy of the Monitor Institute

Strategic Planning for Networks? How do you develop a movement-wide five-year strategy in a completely open, collaborative way (the wiki way)?

Decentralized Emergent Relational Loosely controlled Open, shared Two-way conversation Strategic Planning for Networks? How do you develop a movement-wide five-year strategy in a completely open, collaborative way (the wiki way)?

Five Key Principles
1. Create a space
2. It's all about people
3. Focus on questions
4. Fail forward fast
5. Model transparently

1. Create a Space
Where will your network do its work?
What will make your space inviting and compelling?

2. It's all about People
Who do you want to participate?
How many participants should you target?
How will you bring people into the process?

"If you want to get something done, ask a busy person." Patrick Collins CIO, Hewlett Foundation

90 / 9 / 1 Rule

90 / 9 / 1 Rule
Our Targets:
700 (1 per project) / 70 / 7

90 / 9 / 1 Rule
Our Targets:
700 (1 per project) / 70 / 7
What We Got:
1,000 / 100 / 20

Ask!

Ask!
Build Relationships

3. Focus on Questions
Why focus on questions? I thought
we wanted to figure out the answers!

3. Focus on Questions Generative Questions

Participation
Strategic Thinking

Participation
Strategic Thinking
Ownership
Activation

4. Fail Forward Fast
How will you know if your process is "right" or not?

Assume it's not. Design for the best case, plan, and adapt.

If you're not screwing up,
you're not trying hard enough.

5. Model Transparently
How do you leave room for deliberation about
process while also making forward progress?

5. Model Transparently Sharing control , not giving it up

5. Model Transparently Sharing control , not giving it up Do-acracy — Put a stake in the ground

5. Model Transparently Sharing control , not giving it up Do-acracy — Put a stake in the ground Be open to change

Five Key Principles (redux)
1. Create a space
2. It's all about people
3. Focus on questions
4. Fail forward fast
5. Model transparently

Questions?

For More Information
Eugene Eric Kim / Blue Oxen Associates
[email_address]
@BlueOxenAssoc / @eekim on Twitter
http://blueoxen.com/
http://eekim.com/
These Slides
http://www.slideshare.net/eekim/network-strategic-planning
http://bit.ly/network-strategic-planning
Wikimedia Strategy
http://strategy.wikimedia.org/

Credits
Thanks to Kristin Cobble of Courion Group, Rebecca Petzel , and H. Jessica Kim for their valuable feedback on this presentation and for being thought partners — along with Diana Scearce and Heather McLeod Grant of the Monitor Institute and the entire staff of the Leadership Learning Community — on networks.
Thanks to all of the Wikimedians who participated in this wonderful little experiment, especially Sue Gardner , Erik Moeller , and Philippe Beaudette of the Wikimedia Foundation.
Many thanks to Amy Wu Wong < http://wordsdesign.com/ > for the design of this presentation as well as her delightful sketches.
Attributions
Slide 11: Photographs from Wikimedia Commons by Goldmund100 (GNU FDL), MichaelDiederich (CC-BY-SA 2.0), Lisarlena (GNU FDL), Serenity (GNU FDL), THWZ (CC-BY-SA 3.0), Timur Mamadrzaev (CC-BY-SA 3.0), Alexanderps (Public Domain), Yumolives (CC-BY-SA 3.0), Rovdyr (GNU FDL), Василий Меленчук (Public Domain), Airon90 (CC-BY-SA 3.0), Wuselig (CC-BY-SA 3.0), Maderibeyza (GNU FDL), Ragesoss (CC-BY-SA 3.0), Nikita (Public Domain), Ragesoss (CC-BY-SA 3.0), Ziko (CC-BY-SA 3.0), JCornelius (CC-BY-SA 2.0) Slides 19-22: Photographs from Flickr by Royal New Zealand Navy (CC-BY-ND 2.0) Slide 26: Working Wikily slide from Monitor Institute's "The Power of Networks" < http://www.slideshare.net/workingwikily/the-power-of-networks > All other photographs by Eugene Eric Kim / Blue Oxen Associates (CC-BY-SA 2.0)

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Strategic Planning for Networks

by Eugene Kim on Mar 22, 2011

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Strategic Planning for Networks — Presentation Transcript