@erictpeterson


TWITTER METRICS


                 @erictpeterson
Much Has Been Written About
Twitter Users
• Harvard Business Review (Heil&Piskorski)
  – “Men follow Men and Nobody Tweets...
Much Has Been Written About
Twitter …
• We studied the 10% of you actually using Twitter
  – Sample of138,857Twitter users...
What is Twitalyzer?
• Analytics for Twitter …




                            @erictpeterson
What is Twitalyzer?
• Analytics for Twitter …




                            @erictpeterson
What is Twitalyzer?
• Analytics for Twitter …




                            @erictpeterson
What is Twitalyzer?
• Analytics for Twitter …




                            @erictpeterson
What is Twitalyzer?
• Analytics for Twitter …




                            @erictpeterson
What is Twitalyzer?
• Analytics for Twitter …




                            @erictpeterson
What is Twitalyzer?
• Analytics for Twitter …




                            @erictpeterson
WHAT DID WE FIND?


             @erictpeterson
“Active” Users Skew Male (58% to
42%)

                                                       n = 104,047
                ...
Dominant Age Group: 35 to 54




                         @erictpeterson
Gender and Age: A Combined Look




 ORANGE= Men; BLUE = Women

                             @erictpeterson
The Vast Majority of“Active” Users
…
• Have an average of …
  – 403followers
  – 398 following
  – 44 updates per week
• A...
TheAverage “Active” Twitter User
…
• Have an average of …
  – 4,664 followers
  – 1,165 following
  – 108 updates per week...
And the Truly Exceptional…
• Have an average of …
  – 46,000followers
  – 8,600 following
  – 567 updates per week (80+ pe...
@erictpeterson
Special offer to 140conf attendees …


TWITALYZER.COM/140C
        ONF

                                            @erict...
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Twitalyzer - The Average Twitter User

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Twitalyzer presentation from Jeff Keni Pulver's 140conf in New York on June 17th

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Twitalyzer - The Average Twitter User

  1. 1. @erictpeterson TWITTER METRICS @erictpeterson
  2. 2. Much Has Been Written About Twitter Users • Harvard Business Review (Heil&Piskorski) – “Men follow Men and Nobody Tweets” – Median lifetime tweets is “1” – Average Twitter user only updates once every 74 days • Key Insight:10% of us account for 90% of all updates @erictpeterson
  3. 3. Much Has Been Written About Twitter … • We studied the 10% of you actually using Twitter – Sample of138,857Twitter users – 133,267 had more than 1 update per week – 104,047 had more than 10 updates per week = “Active” • Data collected via Twitalyzer – Analyzed using SAS JMP which found three clusters @erictpeterson
  4. 4. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  5. 5. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  6. 6. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  7. 7. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  8. 8. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  9. 9. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  10. 10. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  11. 11. WHAT DID WE FIND? @erictpeterson
  12. 12. “Active” Users Skew Male (58% to 42%) n = 104,047 active Twitter users This finding differs from the Harvard study that found that women made up 55% of their 300K sample @erictpeterson
  13. 13. Dominant Age Group: 35 to 54 @erictpeterson
  14. 14. Gender and Age: A Combined Look ORANGE= Men; BLUE = Women @erictpeterson
  15. 15. The Vast Majority of“Active” Users … • Have an average of … – 403followers – 398 following – 44 updates per week • Andare… – Referenced 15 times – Retweeted2 times – Retweeting others 3 times per week on average @erictpeterson
  16. 16. TheAverage “Active” Twitter User … • Have an average of … – 4,664 followers – 1,165 following – 108 updates per week • Andare… – Referenced 75 times – Retweeted21 times – Retweeting others 11 times per week on average @erictpeterson
  17. 17. And the Truly Exceptional… • Have an average of … – 46,000followers – 8,600 following – 567 updates per week (80+ per day!) • Andare… – Referenced 651 times – Retweeted232 times – Retweeting others 80 times per week on average @erictpeterson
  18. 18. @erictpeterson
  19. 19. Special offer to 140conf attendees … TWITALYZER.COM/140C ONF @erictpeterson
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