Twitalyzer - The Average Twitter User

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Twitalyzer presentation from Jeff Keni Pulver's 140conf in New York on June 17th

Twitalyzer presentation from Jeff Keni Pulver's 140conf in New York on June 17th

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  • 1. @erictpeterson TWITTER METRICS @erictpeterson
  • 2. Much Has Been Written About Twitter Users • Harvard Business Review (Heil&Piskorski) – “Men follow Men and Nobody Tweets” – Median lifetime tweets is “1” – Average Twitter user only updates once every 74 days • Key Insight:10% of us account for 90% of all updates @erictpeterson
  • 3. Much Has Been Written About Twitter … • We studied the 10% of you actually using Twitter – Sample of138,857Twitter users – 133,267 had more than 1 update per week – 104,047 had more than 10 updates per week = “Active” • Data collected via Twitalyzer – Analyzed using SAS JMP which found three clusters @erictpeterson
  • 4. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 5. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 6. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 7. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 8. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 9. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 10. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 11. WHAT DID WE FIND? @erictpeterson
  • 12. “Active” Users Skew Male (58% to 42%) n = 104,047 active Twitter users This finding differs from the Harvard study that found that women made up 55% of their 300K sample @erictpeterson
  • 13. Dominant Age Group: 35 to 54 @erictpeterson
  • 14. Gender and Age: A Combined Look ORANGE= Men; BLUE = Women @erictpeterson
  • 15. The Vast Majority of“Active” Users … • Have an average of … – 403followers – 398 following – 44 updates per week • Andare… – Referenced 15 times – Retweeted2 times – Retweeting others 3 times per week on average @erictpeterson
  • 16. TheAverage “Active” Twitter User … • Have an average of … – 4,664 followers – 1,165 following – 108 updates per week • Andare… – Referenced 75 times – Retweeted21 times – Retweeting others 11 times per week on average @erictpeterson
  • 17. And the Truly Exceptional… • Have an average of … – 46,000followers – 8,600 following – 567 updates per week (80+ per day!) • Andare… – Referenced 651 times – Retweeted232 times – Retweeting others 80 times per week on average @erictpeterson
  • 18. @erictpeterson
  • 19. Special offer to 140conf attendees … TWITALYZER.COM/140C ONF @erictpeterson