@erictpeterson
TWITTER METRICS
@erictpeterson

Much Has Been Written About
Twitter Users
• Harvard Business Review (Heil&Piskorski)
– “Men follow Men and Nobody Tweets”
– Median lifetime tweets is “1”
– Average Twitter user only updates once every 74 days
• Key Insight:10% of us account for 90% of all
updates
@erictpeterson

Much Has Been Written About
Twitter …
• We studied the 10% of you actually using Twitter
– Sample of138,857Twitter users
– 133,267 had more than 1 update per week
– 104,047 had more than 10 updates per week = “Active”
• Data collected via Twitalyzer
– Analyzed using SAS JMP which found three clusters
@erictpeterson

What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson

What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson

What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson

What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson

What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson

What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson

What is Twitalyzer?
• Analytics for Twitter …
@erictpeterson

WHAT DID WE FIND?
@erictpeterson

“Active” Users Skew Male (58% to
42%)
n = 104,047
active Twitter
users
This finding differs from the Harvard study that found that women made up 55% of
their 300K sample
@erictpeterson

Dominant Age Group: 35 to 54
@erictpeterson

Gender and Age: A Combined Look
ORANGE= Men; BLUE = Women
@erictpeterson

The Vast Majority of“Active” Users
…
• Have an average of …
– 403followers
– 398 following
– 44 updates per week
• Andare…
– Referenced 15 times
– Retweeted2 times
– Retweeting others 3 times per week on average
@erictpeterson

TheAverage “Active” Twitter User
…
• Have an average of …
– 4,664 followers
– 1,165 following
– 108 updates per week
• Andare…
– Referenced 75 times
– Retweeted21 times
– Retweeting others 11 times per week on average
@erictpeterson

And the Truly Exceptional…
• Have an average of …
– 46,000followers
– 8,600 following
– 567 updates per week (80+ per day!)
• Andare…
– Referenced 651 times
– Retweeted232 times
– Retweeting others 80 times per week on average
@erictpeterson

@erictpeterson

Special offer to 140conf attendees …
TWITALYZER.COM/140C
ONF
@erictpeterson