Your SlideShare is downloading. ×
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Twitalyzer - The  Average  Twitter  User
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Twitalyzer - The Average Twitter User

6,606

Published on

Twitalyzer presentation from Jeff Keni Pulver's 140conf in New York on June 17th

Twitalyzer presentation from Jeff Keni Pulver's 140conf in New York on June 17th

Published in: Technology
2 Comments
29 Likes
Statistics
Notes
No Downloads
Views
Total Views
6,606
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
57
Comments
2
Likes
29
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. @erictpeterson TWITTER METRICS @erictpeterson
  • 2. Much Has Been Written About Twitter Users • Harvard Business Review (Heil&Piskorski) – “Men follow Men and Nobody Tweets” – Median lifetime tweets is “1” – Average Twitter user only updates once every 74 days • Key Insight:10% of us account for 90% of all updates @erictpeterson
  • 3. Much Has Been Written About Twitter … • We studied the 10% of you actually using Twitter – Sample of138,857Twitter users – 133,267 had more than 1 update per week – 104,047 had more than 10 updates per week = “Active” • Data collected via Twitalyzer – Analyzed using SAS JMP which found three clusters @erictpeterson
  • 4. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 5. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 6. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 7. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 8. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 9. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 10. What is Twitalyzer? • Analytics for Twitter … @erictpeterson
  • 11. WHAT DID WE FIND? @erictpeterson
  • 12. “Active” Users Skew Male (58% to 42%) n = 104,047 active Twitter users This finding differs from the Harvard study that found that women made up 55% of their 300K sample @erictpeterson
  • 13. Dominant Age Group: 35 to 54 @erictpeterson
  • 14. Gender and Age: A Combined Look ORANGE= Men; BLUE = Women @erictpeterson
  • 15. The Vast Majority of“Active” Users … • Have an average of … – 403followers – 398 following – 44 updates per week • Andare… – Referenced 15 times – Retweeted2 times – Retweeting others 3 times per week on average @erictpeterson
  • 16. TheAverage “Active” Twitter User … • Have an average of … – 4,664 followers – 1,165 following – 108 updates per week • Andare… – Referenced 75 times – Retweeted21 times – Retweeting others 11 times per week on average @erictpeterson
  • 17. And the Truly Exceptional… • Have an average of … – 46,000followers – 8,600 following – 567 updates per week (80+ per day!) • Andare… – Referenced 651 times – Retweeted232 times – Retweeting others 80 times per week on average @erictpeterson
  • 18. @erictpeterson
  • 19. Special offer to 140conf attendees … TWITALYZER.COM/140C ONF @erictpeterson

×