Eric T. Peterson

THE NEW INFLUENCERS
Influence
• Orwell said “all animals are created equal, but some
  are more equal than others.”
• The same is true online,...
Meet the New Influencers




                           3
What is Influence?
“[Influence is] the power to affect, control or
   manipulate something or someone …” like
   making 60...
The @Mashable Effect




                       5
But Not
Everyone in
Twitter is
Influential


              6
Social Media Usage Counts …




                              7
So Does the “Network” …




                          8
And “Return on Influence”




                            9
Not to mention “brand”




                         10
11
Who Should YOU Influence?




                            12
And Who DoTHEY Influence?




                        www.twitalyzer.com 13
And At What Cost?




                    www.twitalyzer.com 14
How Influential Are You?




                           www.twitalyzer.com 15
How Influential Are You?




                           www.twitalyzer.com 16
BTW: Integration = Awesomeness!




                         www.twitalyzer.com 17
WhooHoo! Analytics APIs Kick Ass!




                           www.twitalyzer.com 18
Twitalyzer + Google Analytics!
Start to Explore Your Influencers!




                              www.twitalyzer.com 20
EmetricsSPECIAL Announcement!




• Firefox plug-in for the new Twitter site


                                           ...
EmetricsSPECIAL Announcement!




• Firefox plug-in for the new Twitter site


                                           ...
EmetricsSPECIAL Announcement!




• Firefox plug-in for the new Twitter site


                                           ...
EmetricsSPECIAL Announcement!




• Firefox plug-in for the new Twitter site
• Twitter “@twitalyzer I want the plug-in!” f...
Eric T. Peterson
Twitalyze yourself at www.twitalyzer.com
@erictpeterson and @twitalyzer

Join us at the X Change Septembe...
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Twitalyzer --- 10 Minutes To Twitalyze

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Twitalyzer presentation from Eric T. Peterson given at WebVisions '09.

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  • Guy Kawasaki, Calvin Lee (@mayhemstudios) and Pete Cashmore (@mashable)
  • And not every influential person is a potential traffic driver! @barackobama, #6 on my list, doesn’t Twitter anymore … yet!
  • Twitalyzer --- 10 Minutes To Twitalyze

    1. 1. Eric T. Peterson THE NEW INFLUENCERS
    2. 2. Influence • Orwell said “all animals are created equal, but some are more equal than others.” • The same is true online, not all referrers are equal • There is a new class of referrers online, exerting their influence to drive traffic and awareness … 2
    3. 3. Meet the New Influencers 3
    4. 4. What is Influence? “[Influence is] the power to affect, control or manipulate something or someone …” like making 60,450 people aware that your company is planning “value meals”! 4
    5. 5. The @Mashable Effect 5
    6. 6. But Not Everyone in Twitter is Influential 6
    7. 7. Social Media Usage Counts … 7
    8. 8. So Does the “Network” … 8
    9. 9. And “Return on Influence” 9
    10. 10. Not to mention “brand” 10
    11. 11. 11
    12. 12. Who Should YOU Influence? 12
    13. 13. And Who DoTHEY Influence? www.twitalyzer.com 13
    14. 14. And At What Cost? www.twitalyzer.com 14
    15. 15. How Influential Are You? www.twitalyzer.com 15
    16. 16. How Influential Are You? www.twitalyzer.com 16
    17. 17. BTW: Integration = Awesomeness! www.twitalyzer.com 17
    18. 18. WhooHoo! Analytics APIs Kick Ass! www.twitalyzer.com 18
    19. 19. Twitalyzer + Google Analytics!
    20. 20. Start to Explore Your Influencers! www.twitalyzer.com 20
    21. 21. EmetricsSPECIAL Announcement! • Firefox plug-in for the new Twitter site www.twitalyzer.com 21
    22. 22. EmetricsSPECIAL Announcement! • Firefox plug-in for the new Twitter site www.twitalyzer.com 22
    23. 23. EmetricsSPECIAL Announcement! • Firefox plug-in for the new Twitter site www.twitalyzer.com 23
    24. 24. EmetricsSPECIAL Announcement! • Firefox plug-in for the new Twitter site • Twitter “@twitalyzer I want the plug-in!” for access www.twitalyzer.com 24
    25. 25. Eric T. Peterson Twitalyze yourself at www.twitalyzer.com @erictpeterson and @twitalyzer Join us at the X Change September 9, 10, 11 in San Francisco www.xchangeconference.com

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