Eric T. Peterson
THE NEW INFLUENCERS

Influence
• Orwell said “all animals are created equal, but some
are more equal than others.”
• The same is true online, not
all referrers are equal
• There is a new class of
referrers online, exerting their
influence to drive traffic and
awareness …
2

Meet the New Influencers
3

What is Influence?
“[Influence is] the power to affect, control or
manipulate something or someone …” like
making 60,450 people aware that your company
is planning “value meals”!
4

The @Mashable Effect
5

But Not
Everyone in
Twitter is
Influential
6

Social Media Usage Counts …
7

So Does the “Network” …
8

And “Return on Influence”
9

Not to mention “brand”
10

11

Who Should YOU Influence?
12

And Who DoTHEY Influence?
www.twitalyzer.com 13

And At What Cost?
www.twitalyzer.com 14

How Influential Are You?
www.twitalyzer.com 15

How Influential Are You?
www.twitalyzer.com 16

BTW: Integration = Awesomeness!
www.twitalyzer.com 17

WhooHoo! Analytics APIs Kick Ass!
www.twitalyzer.com 18

Twitalyzer + Google Analytics!

Start to Explore Your Influencers!
www.twitalyzer.com 20

EmetricsSPECIAL Announcement!
• Firefox plug-in for the new Twitter site
www.twitalyzer.com 21

EmetricsSPECIAL Announcement!
• Firefox plug-in for the new Twitter site
www.twitalyzer.com 22

EmetricsSPECIAL Announcement!
• Firefox plug-in for the new Twitter site
www.twitalyzer.com 23

EmetricsSPECIAL Announcement!
• Firefox plug-in for the new Twitter site
• Twitter “@twitalyzer I want the plug-in!” for access
www.twitalyzer.com 24

Eric T. Peterson
Twitalyze yourself at www.twitalyzer.com
@erictpeterson and @twitalyzer
Join us at the X Change September 9, 10, 11 in San Francisco
www.xchangeconference.com