STATUS SYMBOL<br />1<br />
WHAT DOES STATUS MEAN ?<br />Three forms of status:-<br /><ul><li> Ascribed Status
 Achieved Status
 Desired Status</li></ul>2<br />
STATUS SYMBOL<br />A status symbol is a visible, external denotation of one’s social position and indicator of status.<br ...
education<br />4<br />
 DESIGNATION<br />5<br />
AUTOMOBILE<br />6<br />
CLOTHING<br />7<br />
CELLULAR PHONE<br />8<br />
JEWELLERY<br />9<br />
USE OF PRODUCTS/SERVICES<br />10<br />
TOP 10 STATUS SYMBOL<br />SYMBOL<br />SCORE OUT OF 10 <br /><ul><li>EDUCATIONAL DEGREE
CAR
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Status symbol

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Status symbol

  1. 1. STATUS SYMBOL<br />1<br />
  2. 2. WHAT DOES STATUS MEAN ?<br />Three forms of status:-<br /><ul><li> Ascribed Status
  3. 3. Achieved Status
  4. 4. Desired Status</li></ul>2<br />
  5. 5. STATUS SYMBOL<br />A status symbol is a visible, external denotation of one’s social position and indicator of status.<br />3<br />
  6. 6. education<br />4<br />
  7. 7. DESIGNATION<br />5<br />
  8. 8. AUTOMOBILE<br />6<br />
  9. 9. CLOTHING<br />7<br />
  10. 10. CELLULAR PHONE<br />8<br />
  11. 11. JEWELLERY<br />9<br />
  12. 12. USE OF PRODUCTS/SERVICES<br />10<br />
  13. 13. TOP 10 STATUS SYMBOL<br />SYMBOL<br />SCORE OUT OF 10 <br /><ul><li>EDUCATIONAL DEGREE
  14. 14. CAR
  15. 15. HOME LOCATION
  16. 16. CELL PHONE
  17. 17. CHILD’S SCHOOL COLLEGE
  18. 18. CREDIT CARD
  19. 19. AIR CONDITIONER
  20. 20. HOLIDAY ABROAD
  21. 21. JOB/BUSINESS
  22. 22. CLUB MEMBERSHIP
  23. 23. 7
  24. 24. 6
  25. 25. 4
  26. 26. 4
  27. 27. 3
  28. 28. 3
  29. 29. 3
  30. 30. 3
  31. 31. 3
  32. 32. 2</li></ul>11<br />
  33. 33. MARKETING IMPLICATION<br /><ul><li>UPWARD MOBILITY BY OFFER
  34. 34. UPPER CLASS PRODUCTS/SERVICES FOR MIDDLE CLASS</li></ul>12<br />
  35. 35. 13<br />
  36. 36. PRIYANK VERMA(34)<br />NIKHIL DIXIT(28)<br />BHUVNESH VARSHNEYA(06)<br />USMAAN ALI KHAN(55)<br />14<br />

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