Archies ppt

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Archies ppt

  1. 1.
  2. 2. From 1979 to 2002.Archies greetings and gifts ltd. To Archies limited.<br />
  3. 3. Anil moolchandani’s journey…<br />Licensing agreements with Dennis the Menace, Disney Characters , Paramount cards, American greetings.<br />Started with selling song books , posters, leather patches.<br />Introduced greeting cards in 1980.<br />Went public in 1995.<br />In 1998 got listed on NSE and BSE.<br />
  4. 4. Continued…<br />In 2000 online portal ARCHIESONLINE.COM was started. <br />Expanded its product range & became archies limited in 2002.<br />Chocolates, artificial jewellery, crystal wares, perfume etc.<br />
  5. 5. Market Share and Strategy.<br />50% of the market share.<br />2000 outlets across <br /> 120 cities in 6 countries.<br />E-greetings.<br />Stupidcupid.<br />
  6. 6. Business Strategy<br />Following franchisee strategy.<br />“Mall mania “signed up with 250 malls recently.<br />Revenue from paper products 95-50%.<br />Merchandise gifts.<br />Decline in sales of greetings and competitors.<br />
  7. 7. What’s available….<br />

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