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Archies ppt Archies ppt Presentation Transcript

  • From 1979 to 2002.Archies greetings and gifts ltd. To Archies limited.
  • Anil moolchandani’s journey…
    Licensing agreements with Dennis the Menace, Disney Characters , Paramount cards, American greetings.
    Started with selling song books , posters, leather patches.
    Introduced greeting cards in 1980.
    Went public in 1995.
    In 1998 got listed on NSE and BSE.
  • Continued…
    In 2000 online portal ARCHIESONLINE.COM was started.
    Expanded its product range & became archies limited in 2002.
    Chocolates, artificial jewellery, crystal wares, perfume etc.
  • Market Share and Strategy.
    50% of the market share.
    2000 outlets across
    120 cities in 6 countries.
    E-greetings.
    Stupidcupid.
  • Business Strategy
    Following franchisee strategy.
    “Mall mania “signed up with 250 malls recently.
    Revenue from paper products 95-50%.
    Merchandise gifts.
    Decline in sales of greetings and competitors.
  • What’s available….