From 1979 to 2002.Archies greetings and gifts ltd. To Archies limited.
Anil moolchandani’s journey… Licensing agreements with Dennis the Menace, Disney Characters , Paramount cards, American greetings. Started with selling song books , posters, leather patches. Introduced greeting cards in 1980. Went public in 1995. In 1998 got listed on NSE and BSE.
Continued… In 2000 online portal ARCHIESONLINE.COM was started. Expanded its product range & became archies limited in 2002. Chocolates, artificial jewellery, crystal wares, perfume etc.
Market Share and Strategy. 50% of the market share. 2000 outlets across 120 cities in 6 countries. E-greetings. Stupidcupid.
Business Strategy Following franchisee strategy. “Mall mania “signed up with 250 malls recently. Revenue from paper products 95-50%. Merchandise gifts. Decline in sales of greetings and competitors.