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Electric Cars – A View from the Energy
                 Sector
Our Programme so far…




‘Move Me’ is
   born        PM visits
                Japan
The Big Questions….


• What value does an accelerated electric
  vehicle programme bring to NZ?

• What are the likely hurdles to uptake?

• What do Kiwi’s feel about electric cars?
The Trial….2 Cars,
3 Months…..
Our Test Pilots…
Consumer Response
Customer Research Results


• Research summary – national averages.
  – Use of an electric car…
     • 62% would use the car for commuting
     • 63% would use an EV for shopping and errands.
     • 39% said they would use it for 1 day trips…
  – How far would you drive it?
     • An average of ~51kms/day
  – How much would you expect to pay (for the iMiEV)?
     • ~$28,000
  – Range anxiety was an issue – would prefer some
    backup (ability to charge when out and about).
Show me the Money….
The Meridian/Contact
     EV National Cost
     Benefit Analysis

• Primary Objectives
   – Credibly determine whether early adoption accrues a net benefit
     to NZ
   – Determine and quantify the costs and benefits
   – In the case of benefits, identify barriers to accelerated demand.
   – In the case of costs, identify any change mechanisms to
     overcome them.
   – Identify and quantify mechanisms to overcome these barriers.

• Scope
   – Estimates of EV uptake
      • which is both battery electric vehicles (BEV’s) and plug in
        hybrid electric vehicles (PHEV’s)
The Results


• Conclusions
  – Electric vehicles are good for New Zealand
     • $8.2bn (91% is accrued to the vehicle purchaser)
     • $769m is gained by the wider community
  – Accelerating demand increases net benefits
     • Additional $360m ($280m+ is accrued to externalities – air
       pollution and carbon)
  – Supply constraints make realising the benefits difficult
     • Production constraints and strong overseas incentives will
       mean demand exceeds supply
  – The challenge is to create and environment where
    business as usual demand can be realised
     • In a supply constrained environment, the ICV will continue to
       dominate.
Where to now?


•   We’re continuing to work with manufacturers.
•   Price remains a major barrier.
•   Safety is something we’re focusing on.
•   New questions we are exploring:
    – Significant investment is going into smart grids
      internationally - what can NZ learn from this?
    – How do we ensure that new smart devices (like
      EV’s?) are optimised into the grid?

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Electric Cars: View from the Energy Sector

  • 1. Electric Cars – A View from the Energy Sector
  • 2.
  • 3. Our Programme so far… ‘Move Me’ is born PM visits Japan
  • 4. The Big Questions…. • What value does an accelerated electric vehicle programme bring to NZ? • What are the likely hurdles to uptake? • What do Kiwi’s feel about electric cars?
  • 6.
  • 9. Customer Research Results • Research summary – national averages. – Use of an electric car… • 62% would use the car for commuting • 63% would use an EV for shopping and errands. • 39% said they would use it for 1 day trips… – How far would you drive it? • An average of ~51kms/day – How much would you expect to pay (for the iMiEV)? • ~$28,000 – Range anxiety was an issue – would prefer some backup (ability to charge when out and about).
  • 10. Show me the Money….
  • 11. The Meridian/Contact EV National Cost Benefit Analysis • Primary Objectives – Credibly determine whether early adoption accrues a net benefit to NZ – Determine and quantify the costs and benefits – In the case of benefits, identify barriers to accelerated demand. – In the case of costs, identify any change mechanisms to overcome them. – Identify and quantify mechanisms to overcome these barriers. • Scope – Estimates of EV uptake • which is both battery electric vehicles (BEV’s) and plug in hybrid electric vehicles (PHEV’s)
  • 12. The Results • Conclusions – Electric vehicles are good for New Zealand • $8.2bn (91% is accrued to the vehicle purchaser) • $769m is gained by the wider community – Accelerating demand increases net benefits • Additional $360m ($280m+ is accrued to externalities – air pollution and carbon) – Supply constraints make realising the benefits difficult • Production constraints and strong overseas incentives will mean demand exceeds supply – The challenge is to create and environment where business as usual demand can be realised • In a supply constrained environment, the ICV will continue to dominate.
  • 13. Where to now? • We’re continuing to work with manufacturers. • Price remains a major barrier. • Safety is something we’re focusing on. • New questions we are exploring: – Significant investment is going into smart grids internationally - what can NZ learn from this? – How do we ensure that new smart devices (like EV’s?) are optimised into the grid?