Research on Apple Inc. after the demise of Steve Jobs
Research on apple inc. after the demise of
AADIL NAVEED 2013(FALL)-MBA E-004
AHSAN NAEEM 2013(FALL)-MBA E-016
DR. BUSHRA BASHIR
• Steve Jobs died on Oct. 5th, 2011
• Did Apple lose its innovation after Steve Jobs
• Some Things Apple Has Done Since Steve Jobs
Died That He Might Have Disagreed With
• Apple vs Samsung
• How Samsung became no. 1 instead of Apple
Jobs – a 2013 independent film by Joshua Michael Stern. Jobs is portrayed by Ashton
Steve Jobs promoted innovative
Forces in the rise of Apple
Impact of his death
Samsung becoming no.1 after his
METHODS FOR RESEARCH
Survey on popularity of Apple
Interview with owners of Apple products
Interview with owners of Samsung
University students who own smartphones.
Between behaviors and usage
Between influencers and usage
Analysis of content from interviews
An American entrepreneur, marketer, and inventor who
was the co-founder, chairman and CEO of Apple
In 1985, Jobs left Apple and founded NeXT, a computer
platform development company specializing in the
higher-education and business markets.
In 1996, after Apple had failed to deliver its operating
system(Copland) Gil Amelio turned to NeXT Computer,
and the NeXTSTEP platform became the foundation for
the Mac OS X.
Jobs returned to Apple as an advisor, and took control
of the company as an interim CEO. Jobs brought Apple
from near bankruptcy to profitability by 1998.
JOB’S RETURN TO APPLE INC.
In 1996, Apple announced that it would buy NeXT
for $427 million bringing Jobs back to the
company he co-founded.
In March 1998, to concentrate Apple's efforts on
returning to profitability, Jobs terminated a
number of projects such as Newton, Cyberdog
Many employees developed a fear of
encountering Jobs while riding in the elevator,
"afraid that they might not have a job when the
Reality was that Jobs's summary executions were
rare, but a handful of victims was enough to
terrorize a whole company.
Jobs oversaw the development of the iMac,
iTunes, iPod, iPhone, and iPad and on the services
side, the company's Apple Retail Stores, iTunes
Store and the App Store.
The success of these products and services
provided several years of stable financial returns,
and propelled Apple to become the world's most
valuable publicly traded company in 2011
He has been referred to as "legendary", a
"futurist" or simply "visionary", and has been
described as the "Father of the Digital
Revolution", "master of innovation", "the master
evangelist of the digital age” and a "design
JOBS’S MANAGEMENT STYLE
JOBS was a perfectionist and people remember him
as aggressive and demanding personality.
JOBS had great decision making ability and
immediately shut downed the projects which he
thought were not worthy.
JOBS was a big time competitor and once had a
public war of words with Dell Computer CEO
Michael Dell, in 1987 when Jobs first criticized Dell
for making "un-innovative beige boxes".
JOBS was very mobile socially and most of the time
he introduced the Apple Inc. products himself
although he was the CEO.
METHODOLOGY OF STEVE JOBS
Anticipate the future
Always pursue perfection
Learn any way you can
Always move forward
Surround yourself with bright people
Sell dreams, nor products
The time to do something is always now
What makes Steve’s methodology different from
everyone else’s is that he always believed the most
important decisions you make are not the things you
do – but the things that you decide not to do.
HOW LEGEND IS REMEMBERED ?
Apple CEO Tim Cook noted, "More so than any
person I ever met in my life, [Jobs] had the ability
to change his mind much more so than anyone
I’ve ever met... Maybe the most
underappreciated thing about Steve was that he
had the courage to change his mind."
Daniel Kottke, one of Apple's earliest employees
and a college friend of Jobs', stated that
"Between Woz and Jobs, Woz was the innovator,
the inventor. Steve Jobs was the marketing
In August 2011, Jobs resigned as CEO of Apple due to
Metastatic Insulinoma which later was the cause of his
But remained with the company as chairman of the
company's board. Hours after the announcement, Apple
Inc. (AAPL) shares dropped five percent in after-hours
According to Forbes (Business Magazine) the impact was
felt in a negative way beyond Apple, including at The Walt
Disney Company where Jobs served as director. In after-
hours trading on the day of the announcement, Walt
Disney Co. (DIS) shares dropped 1.5 percent
6 weeks after retirement, Steve Jobs passed away.
SOME THINGS APPLE HAS DONE SINCE
STEVE JOBS DIED THAT HE MIGHT HAVE
Apple killed skeuomorphism in iOS
Apple is phasing out rounded rectangles
Jobs said he was anti-small tablets, but Apple made the iPad
Apple did a huge dividend and stock buyback
Apple's Maps were a complete disaster
Apple has matching charitable contributions for employees
Siri is a joke
Apple's advertising has gone south
Additionally, the public's perception of Apple is not as good as
it once was
APPLE'S SALES HAVE NOT BEEN AFFECTED BY JOBS' DEATH
Market share in smartphones has been affected by
factors such as the launch dates of its iPhone and strong
competition from Samsung
WHAT RESEARCHERS SAY:
Apple launches dull without Jobs
Apple must continue cultivating brand loyalty
'Vulnerable' without Jobs
It's like all the other companies become bolder to
Apple products seem to have dropped since
with Jobs, you won't hear such bad malfunctions
going on like Maps
Jobs always had really strict quality control and
now that seems to be missing
JOBS INTRODUCES iPHONE
On June 29, 2007 Apple’s introduction of
the iPhone, a multi-touch display cell
phone which also included the features
of an iPod and with its own mobile
browser revolutionized the mobile
While stimulating innovation, Jobs also
reminded his employees that "real
Jobs on stage at Macworld
Conference & Expo, San
Francisco, January 11, 2005
INTERVIEWS CONDUCTED ON WHETHER
DID APPLE LOSE ITS INNOVATION AFTER STEVE JOBS
75 % students said YES !!
When Steve Jobs died, Apple may have died along with him.
Steve Jobs' death marked the end of an era and they will not
get far without the mastermind that kept them afloat for so
What happens with Mac OS and iOS could destroy their
No new products! After Jobs' death
Without him, Apple has only been releasing "newer" models
and such of old products
a single man kept innovation flowing!
Apple has lost its magic with Jobs gone
No More Innovation at Apple Inc ?
Innovation doesn't come easily, but I think Apple
has gone a bit bland ever since Jobs died.
Iphone models have been released, basically just
one rework of an old model after another
Numbers don't lie, they've lost considerable
market share since the death of Job's to Samsung
and other companies
The primary reason is the lack of innovation at
Apple and the creation of new products and new
features with other manufactures
THE 25% WHO SAID NO !
Jobs wasn't an innovator in the first place, Jobs
was a marketer, not a programmer or a designer.
He was the face of Apple, but not who created
He never invented anything, he simply marketed
One person does not make a huge impact to a
company as large as apple
Apple's success will be determined by the
products that they sell – not only smartphones!
Apple followers are loyal
FOR THOSE WHO DIDN’T KNOW STEVE
JOBS, ANOTHER QUESTION WAS ASKED:
IS APPLE BETTER THAN SAMSUNG?
50% said YES, 50% said NO !!
Apple is Original and it came first in touch technology!
Apple has the fastest chip in the world which is the A6X
chip and Samsung doesn't
Apple has about 50 billion apps and Samsung doesn’t
Apple has is iTunes, free text messaging, and the Mac book
Apple phones have a better quality and better functionality
Samsung has been copying it all the time !!
Apple has an easier-to-use interface
Apple is faster than Samsung
SAMSUNG IS BETTER:
Add mini SD cards to a Samsung for more space
The screen resolution, graphics, and UI are better in
Apple copies Samsung!
Samsung is Cheap
On Samsung phones, you can remove the battery back
iPhone has also copied the Samsung software with
their new iOS 7
Apple always has like almost the same styles of phones
Samsung is durable
Samsung has the YOUM flexible. Way MORE advanced
No Mcintosh or iOS, only Windows and android
APPLE VS SAMSUNG
Since Tim Cook took over as CEO in 2011, Apple has
become more of an iterator rather than an innovator
Apple rumor mill has forecast (wrongly) the imminent
arrival of the iWatch and the iTV, while Samsung has
brought these products to market, with the Galaxy Gear
and Smart TV.
Samsung successfully conveyed the message “We are the
first to introduce” although they are not flawless.
Former Apple CEO John Sculley about Samsung “Product
design, marketing and complex supply-chain
management are the trifecta of success in consumer
electronics. Excelling at all of them simultaneously is a
rare feat, much like throwing a no-hitter in baseball”
CEO & LEADERSHIP
Samsung has not just one but three CEOs. Dr.
Kwon is the Chairman and Lead CEO of
Jobs said about Tim Cook (Apple CEO) “Tim is
not a product person”
Currently Samsung leadership has more
momentum they are executing at speed,
picking up customers, gaining market share
and widening product range.
SAMSUNG SPENDING ON
Samsung making a dent despite Apple’s dedicated
customers and developed market.
One of every three smartphones purchased is under
Samsung spends a bigger chunk of its annual revenue
on advertising and promotion than any other of the
world's top 20 companies by sales = 5.4%, according to
Thomson Reuters data.
Apple spends just 0.6% and General Motors 3.5%.
Apple may sit in top position now, but has lost its mojo
over the last couple of years through lackluster product
releases and perceived lack of innovation.
TIM COOK HOPES FOR iPAD
Graph from Business Insider shows that, for
the last two quarters, Samsung’s profits were
actually higher than Apple’s
Having settled into a pattern of releasing new
iPhones and iPads in September/October,
Apple is now highly reliant on the holiday
quarter in Q4
Tim Cook may have a point when he said, “I
think it’s going to be an iPad Christmas.”
So overall today they seem to be neck and neck the growth
of Samsung seems to be steadier and more sustained.
We’re all fascinated by Apple, but so much of what we hear
turns out just to be rumors. Right now it remains a profit
generating machine, but long-term that will change if it fails
to recapture the public imagination.
Samsung has weathered years of legal action, and having
initially copied parts of the Apple playbook, it is now
starting to innovate into new areas.
My head currently says the 3 mystery CEOs of Samsung will
prevail, but my heart really wants Apple to come back and
leapfrog them, with innovation that changes our lives
Maybe in future both will remain big beasts, and we will
have an Apple and Samsung duopoly.