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Big Data from idea to service provider from a Consulting perspective - a quickstart

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Big Data - Introduction step 2 - Sogeti - Consulting Services - Business Technology - 20140518 v6

Big Data - Introduction step 2 - Sogeti - Consulting Services - Business Technology - 20140518 v6

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  • 1. Big Data a Quickstart
  • 2. Big Data from idea to service provider from a Consulting perspective Edzo Botjes Business Analyst BT Consultant @ Sogeti Consulting Services Vianen 2014 05 13
  • 3. 3Titel | Onderwerp | Plaats | Datum | DATA is the NEW OIL
  • 4. 4Big Data a Start | Sogeti Road | Vianen | 2014 05 13 | Context of the oil S = Social M = Mobile A = Analytics C = Cloud T = Thing Network Organization (Management 3.0) Technology Trends https://www.flickr.com/photos/jurgenappelo/5201353461/ http://www.es.sogeti.com/PageFiles/88/Presentacion-corporativa-Grupo-Sogeti.pdf http://de.wikipedia.org/wiki/Social_Mobile_Analytics_Cloud Testing and Quality Assurance Business Information Management Infrastructure Transformation Mobility Security Sogeti Focus
  • 5. 5Big Data a Start | Sogeti Road | Vianen | 2014 05 13 | Context Network Organization (Management 3.0) Technology Trends https://www.flickr.com/photos/jurgenappelo/5201353461/ Data Age + + Context of Big Data At Your Client =
  • 6. 6Big Data a Start | People Consulted | Vianen | 2014 05 13 | People Consulted (1/2) Big Data experts IT Data Experts Business Information Architects Big Data experts Business Data Experts Information Management Architects Business Big Data experts VINT Big Data expert R20 Desk Research
  • 7. 7Big Data a Start | People Consulted | Vianen | 2013 05 13 | People Consulted (2/2) Big Data experts IT Data Experts Business Information Architects Big Data experts Business Data Experts Information Management Architects Business Big Data experts VINT Big Data expert R20 Desk Research The INTERNET & Meetups! :)
  • 8. 8Big Data a Start | Content | Vianen | 2013 05 13 | What are questions from the management Content What is Big Data (meaning, definition examples) Big Data at your client
  • 9. 9Big Data a Start | What are the MT questions | Vianen | 2013 05 13 | What are the MT questions • Question 1 - What is Big Data? • Question 2 - Big Data in current organization? • Question 3 - What should we do to offer added value to the company?
  • 10. 10Big Data a Start | What is Big Data? | Vianen | 2013 05 13 | What is Big Data ? What is Big Data (meaning, definition examples) Big Data at your client What are questions from the management
  • 11. 11Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Why Big Data is a MT subject (2013,2014) Source: http://www.myforrester.net/big-data-webinar ; http://www.airlineleader.com/pdfs/Airline%20Leader%20Issue%2014.pdf
  • 12. 12Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Big Data is a MT subject in 2013 Source: https://www.bmelv.de/SharedDocs/Downloads/Verbraucherschutz/Internet-Telekommunikation/SaferInternetDay2013Ksker.pdf?__blob=publicationFile page 14 “Big Data, was ist das?", Dr. Holger Kisker, VP and Research Director Forrester. February 2013
  • 13. 13Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Classic BI Subject data VS information (Big) Data
  • 14. 14Big Data a Start | What is Big Data | Vianen | 2013 05 13 | From data to wisdom (a BI Story) Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 6 "Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem. et al. June 2012
  • 15. 15Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Effect of data insight on performance (2012) Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 8 "Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem. et al. June 2012 Source: http://cci.uncc.edu/sites/cci.uncc.edu/files/media/pdf_files/MIT-SMR-IBM-Analytics-The-New-Path-to-Value-Fall-2010.pdf page 4 "Analytics: The new path to Value" by IBM and MIT
  • 16. 16Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Big (Data) http://www.dailyhoops.nl/wp-content/uploads/cartman.jpg http://www.rottenecards.com/ecards/Rottenecards_90881418_rf74456gnt.png
  • 17. 17Big Data a Start | What is Big Data | Vianen | 2013 05 13 | The Attack of the exponentials Source: http://www.slideshare.net/medriscoll/driscoll-strata-buildingdatastartups25may2011clean slide 4 "Building Data Start-ups: Fast, Big and Focused" by Michael E. Driscoll CTO Metamarkets, May 2011
  • 18. 18Big Data a Start | What is Big Data | Vianen | 2013 05 13 | 3 V’s that define Big Data (or 4?) VALUE Source: http://www.slideshare.net/multiscope/data-pioneers-sander-duivestein-vint-future-of-data slide 9 “The future of data” by Sander Duivestein , June 2012 Definition 1/3
  • 19. 19Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Big Data definition at Goldman Sachs et al. BIG DATA == Transaction + Interaction + Observation Source: http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/ "7 Key Drivers for the Big Data Market" by Shaun Connolly at the Goldman Sachs Cloud Conference May 2012 Definition 2/3
  • 20. 20Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Big Data Definition by Edzo BIG DATA == Real time data + Real time analysis (graph data) + Real time reaction (feedback loop) Source: Edzo Botjes Definition 3/3
  • 21. 21Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Examples of the 3 V's
  • 22. 22Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Examples of Size and Source Source: http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/ Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf
  • 23. 23Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Examples of Big Data Analytics Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 18 "Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem et al.. June 2012
  • 24. 24Big Data a Start | What is Big Data | Vianen | 2013 05 13 | Examples of Big Data in the real life Source:http://www.computerworld.com/s/article/9233587/Barack_Obama_39_s_Big_Data_won_the_US_election http://www.infoworld.com/d/big-data/the-real-story-of-how-big-data-analytics-helped-obama-win-212862 http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ http://commons.wikimedia.org/wiki/File:Target_logo.svg http://www.rfgen.com/blog/bid/285148/Tesco-Improves-Supply-Chain-with-Big-Data-Automated-Data- Collection http://www.computerweekly.com/news/2240184482/Tesco-uses-big-data-to-cut-cooling-costs-by-up-to-20m http://img.dooyoo.co.uk/GB_EN/orig/0/7/7/7/3/777389.jpg http://www.computing.co.uk/IMG/120/257120/amazon-box-question-mark-370x229.jpg?1368697646
  • 25. 25Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 | Big Data at your Client What is Big Data (meaning, definition examples) Big Data at your client What are questions from the management
  • 26. 26Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 | Jump or not to Jump ? Big Data is concerned with exceptionally large, often widespread bundles of semi structured or unstructured data. In addition, they are often incomplete and not readily accessible. “Exceptionally large” means the following, measured against the extreme boundaries of current standard it and relational databases: petabytes of data or more, millions of people or more, billions of records or more, and a complex combination of all these. With fewer data and greater complexity, you will encounter a serious Big Data challenge, certainly if your tools, knowledge and expertise are not fully up to date. Moreover, if this is the case, you are not prepared for future data developments. Semi-structured or unstructured means that the connections between data elements are not clear, and probabilities will have to be determined. Further to read: B. Ten Big Data management challenges: what are your issues? C. Five requirements for your Big Data project: are you ready? Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 18 "Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem et al. June 2012 Are you Big Data ready? Or to big a leap? “Big”
  • 27. 27Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 | Starting Tips • Never, Ever, start without a Business Case and thus not without a business sponsor. • Added value of Big Data is combination of “External” Sources. Think outside the box, outside your silo. • Maturity is key. - Start with identifying - then go optimizing, scale to BI, BI++ and - then to real time added value Big Data feedback loops
  • 28. 28Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 | Big data in a existing organizations CRM R&D Social Media Application Management (E-Mail) Marketing Sales/Revenue Accounting Data Governance BI
  • 29. 29Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 | ---------------------------------- CRM Internal R&D Internal BI Social Media Application Management (E-Mail) Marketing Sales/Revenue Accounting Data Virtualization data driven operations data driven operations
  • 30. 30Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 | Information Management / Business Development Role (1/2) Facilitate Execute Source: http://www.alfredoartist.com/Optimized%20Images/Rodriguez-InSearchOfGold.jpg http://resources1.news.com.au/images/2011/07/27/1226102/848013-gold-prospecting.jpg http://www.refinedinvestments.com/wp-content/uploads/2012/10/gold-mining400x282.jpg http://en.rockscrusher.com/wp-content/uploads/2011/04/gold-mining-plant.jpg Be a leader Bring together Create innovation environment Bring success to production
  • 31. 31Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 | Information Management / Business Development Role (2/2) Not the Information Management Role 1.Employ Data scientists 2.Develop new data analyses technique’s 3.Be a business sponsor Information Management Role 1.Facilitate the gold finding process (POCs)  Bring data scientist in touch with business 1.Be owner of the gold mining process (projects) 2.Have and Execute a vision on data governance and data virtualization. (reduce future costs on projects, POCs and changes etc.)
  • 32. 32Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 | Possible Partners Be Inspired By Gartner Magic Quadrant
  • 33. 33Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 | Example Possible Partners • Neo4J - Big Data on your laptop DIY graph database • SAS Visual Analytics - Big Data on your own hardware Business controlled self service BI (Big Data) • Target Holding - Big Data Analysts and Big Data provider partner of RuG, research companies etc. • Gooddata & Keboola - Big Data in the Cloud incl the analysis
  • 34. So in a Nutshell ..
  • 35. 35Big Data a Start | From Buzz to Business | Vianen | 2013 05 13 | From Buzz to Business • Discover your data - Sogeti Business Intelligence & Analytics • Think creative - Agile, cogs of creativity, Enterprise Agility • Partner up! - Sogeti Partners, Universities, Big Data Partners • Start learning by doing - Start small, iterate, scale up, Business Model Generation (BMG)
  • 36. 36Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 | The Network will win Network Organization (Management 3.0)
  • 37. Big Data from Buzz to Business
  • 38. Meetup.com Management 3.0

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