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In this eBook, we have offered 6 critical secrets that insurance firms need to understand in order to effectively compete in today's digital marketing environment:
1) Digital Media Changes How Consumers Search - and What They Search to Find.
2) Customer Engagement Has Become More Complex - and More Direct.
3) Six Steps Can Leverage the Buying Cycle to Enhance Customer Engagement.
4) Leveraging Digital Technology Has Become a Critical Task for Carriers.
5) Carriers Need to Reach Consumers at Every Stage of the Buying Cycle.
6) Engagement Points Exist at Every Stage of the Buying Cycle.