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Sitecore online marketing suite
 

Sitecore online marketing suite

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The game is all about pulling prospects and potential respondents to the destination and then providing them succinct takeaways albeit behind gates. ...

The game is all about pulling prospects and potential respondents to the destination and then providing them succinct takeaways albeit behind gates.

Sitecore Online Marketing Suite (OMS) is the next big name in the game! It brings together the efficacy of a good web analytic tool, a marketing automation product and a ROI estimator in one bucket.

The OMS has enough going for it already to at least alter the rules of the game & force Web marketers to seek their next website revamp to include OMS while clearly showing how they will measure ROI on website spend.

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  • The purpose of this presentation is to take you through some of the key questions you must ask before selecting a Web Content Management product for your organization.
  • This presentation will provide you with a quick overview of the key considerations you should keep in minding when selecting a WCM for your organization. This presentation is targeted towards a smid-market audience. What we will not cover during this session is the selection process itself. For more details on this subject, please contact us for our WCM Selection Process paper.
  • This presentation will provide you with a quick overview of the key considerations you should keep in minding when selecting a WCM for your organization. This presentation is targeted towards a smid-market audience. What we will not cover during this session is the selection process itself. For more details on this subject, please contact us for our WCM Selection Process paper.
  • This presentation will provide you with a quick overview of the key considerations you should keep in minding when selecting a WCM for your organization. This presentation is targeted towards a smid-market audience. What we will not cover during this session is the selection process itself. For more details on this subject, please contact us for our WCM Selection Process paper.
  • This presentation will provide you with a quick overview of the key considerations you should keep in minding when selecting a WCM for your organization. This presentation is targeted towards a smid-market audience. What we will not cover during this session is the selection process itself. For more details on this subject, please contact us for our WCM Selection Process paper.
  • This presentation will provide you with a quick overview of the key considerations you should keep in minding when selecting a WCM for your organization. This presentation is targeted towards a smid-market audience. What we will not cover during this session is the selection process itself. For more details on this subject, please contact us for our WCM Selection Process paper.
  • We’ve now gone through what considerations you should look at when selecting a WCM for your website. Beyond just specific technology and a features list for the product, you need to consider total cost of the website, implementation options, and the vendor profile. Beyond choosing the right WCM, we also have material that will help you apply best or breed processes to implement the WCM, as well as tips from the Trenches, to make sure you’re not falling into the common mistakes that are often made on WCM projects. For more customized information, you can talk to one of our consultants for a free evaluation on how to select a WCM solution or around the implementation process. We’d love to hear from you. You can reach us at........

Sitecore online marketing suite Sitecore online marketing suite Presentation Transcript

  • How Sitecore OMS can help win more customers on the web! What every marketer needs to know!
  • Introduction
    • Provides a quick overview of how Sitecore OMS can help you win more business.
    • This presentation is targeted towards web marketers looking for the ROI of their significant numbers in spend on their websites.
    • What Sitcore’s OMS does for Marketers and Website Managers.
    • Sitecore - the next big aim for Web Marketers!
    • Note: This document does not provide implementation details. Please talk to our Sitecore implementation experts for implementation process.
    • A few years ago, when the Internet truly emerged as a strong alternative medium for marketers, a number of channels & tactics on the Web took center stage to achieve both demand generation & brand visibility. But the essence of all these tactics boiled down to a destination - a landing page, a microsite, a questionnaire/poll, a webinar promo, a piece of valuable collateral/download – the game was all about pulling prospects & potential respondents to these destinations & then providing them succinct takeaways albeit behind gates. Gated takeaways in any form that yield demand or leads were, & to a large extent, still are ruling the roost on the Web.
    • But then Web marketers began to question the ROI of significant numbers in spends on their brand/product/corporate websites. Their contention was – if takeaways & destinations are all that give us demand/leads, why do we focus on our websites?
    Executive Summary
  • Analytics, Automation, Website Return On Investment (ROI) tracking – one tool?
    • To counter this somewhat from a business as well as industry perspective, web analytics product suites started ramping up furiously on their capabilities. It was evident that marketers needed more actionable information more readily – beyond slice & dice reports showing geographical audience spread & most visited content.
    • Thus, the likes of HBX, Omniture & WebTrends went about their products fashioned to provide advanced capabilities such as usability metrics, visitor trend downloads, journey/goal mapping based on cross section sampling of website visitors. So did Google.
    • On the other hand, there has been a recent surge in the penetration & adoption of marketing automation products such as Marketo & Eloqua. These products, available to boot in SaaS modes, can lend more teeth to the marketing (read partly CRM) & sales effort by getting integrated with websites & CRM systems, automate outbound communication to leads based on rules & nature of enquiries & further the lead nurturing & scoring process based upon history & frequency of outbound communication.
    • But for the web marketer in 2010 & going ahead, the need still remains of a tool that largely brings together the efficacy of a good Web analytics tool, a marketing automation product & a ROI estimator while retaining the robustness of a tool that will exchange hands right from your website content producer & creative designer to your SVP of Marketing. Finally, ease of use of such a tool is the icing on the cake.
    • This brings us to Sitecore CMS & the rip roaring addition in their latest version – the OMS. Here’s a quick look at what Sitecore’s OMS does for marketers & website managers:
    • Visitor Experience Analytics: Do you have an integrated understanding of who your visitors are and what they want to accomplish? Who is on your site? Would you like to be able to quickly understand the profiles of your visitors based on their user behavior and browsing interests? Sitecore now makes content profiling a natural extension of what your content editors do when developing new content. The feedback is immediate, and gives you the ability to adjust content profiles rapidly, evolving as you learn about your visitors and their behavior . With this newfound knowledge, a whole new world of understanding is open to you.
    • Real-Time Personalization: Can you adjust your site real time to the profiles of your visitors to achieve higher conversions? Would you like your websites to actually adjust the content real time as a profiled visitor progresses through your site, providing true dynamic and targeted user experiences? Would you like to be able to control those experiences just like you manage content on your site today?With Sitecore’s Online Marketing Suite, this isn’t an expensive, complex process with aroom full of experts coding for weeks and months; it’s simple check boxes, slider bars and intuitive rules wizards.
    Sitecore Web Content Management System – the Online Marketing Suite (OMS)
  • Sitecore Web Content Management System – the Online Marketing Suite (OMS)
    • Get the real ROI of your campaigns: Would you like to fully understand online campaign results, identify the experience and responses visitors had on your site ,and get to a much more meaningful ROI? With Sitecore’s OMS you have an unprecedented ability to gain immediate insight into seeing the website goals and conversions accomplished by each campaign down to the individual session level.
    • Sales Team Enablement with Web Prospects: Sitecore’s OMS transforms your website into an extension of the Sales team by identifying new and active prospects on the site, detailing the experience in understandable terms, and immediately providing this intelligence to Sales. With our GeoIP tracking abilities, your Sales team will know the lead’s country, state, city, and registered company name, automatically correlated with the resources downloaded, pages visited, forms completed, and social content contributed.
    • 5 . Simply Get Results: Now with Sitecore’s Online Marketing Suite you won’t have the implementation risk and costs of complex “tool initiatives” for your website. The Online Marketing Suite gives you the power to take well informed action. You’ll be able to more deeply understand your site measurement and analysis and be able to easily Implement testing and optimization of critical content and presentation options.
  • Is the Sitecore OMS a game changer?
    • The OMS has enough going for it already to at least alter the rules of the game & force Web marketers to seek their next website revamp to include OMS while clearly showing how they will measure ROI on website spend. Here’s how:
    • The OMS compels you to leverage your own website & other digital content platforms like ad serving & content network engines: Push an ad here, rotate the banner there, add a new product release PR on 10 sections – all in an hour’s work. No media planning needed, no head banging your IT team, your designers or website partner. That is the power of real time analytics that OMS delivers in conjunction with Sitecore CMS’s multi-platform, multi lingual content publishing & localization capabilities for websites.
    • To hell with gated takeaways: Sitecore OMS boast of GeoIP tracking that can be used to track ROI on any Web advertising or marketing initiative not just in terms of leads/sign ups but in terms of in depth analysis of visitor behavior, history of visits, preferences & sources of these visitors. So the OMS not just empowers you uniquely on your website but on other destinations on the Web where you are spreading your campaigns. Unbelievably, the OMS also provides you ‘clustered’ dumps by visitor profile/geography of your website content being shared on social networks!
  • Is the Sitecore OMS a game changer?
    • Lead Scoring & Nurturing: The OMS integrates with leading CRMs. By providing lead information along with details of pages visited, forms filled, content downloaded & shared socially, the OMS provides as comprehensive a snapshot of a prospect as a marketer/sales rep can hope to get. What’s even better is that once you have snapshot of leads, you can further configure OMS by rules to direct these leads (depending on their maturity and/or urgency) to either your marketing team for further nurturing or your sales team for direct, informed engagement.
    • The Sitecore OMS is here to stay & make deep inroads into Web marketing territory. It has the power to make marketers revisit their websites with gusto & make them discover that there’s so much more that they can do on their very own turf!
  • Next Steps
    • Reach out to us for other CMS related material
    • Talk to our Sitecore certified global experts and get a free session on how Sitecore OMS can help you win more business and its implementation process
    • We’d love to hear from you
    [email_address] 1-877-339-6264