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SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
SharePoint for Law Firm Websites
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SharePoint for Law Firm Websites

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Learn why law firms should consider SharePoint for their websites

Learn why law firms should consider SharePoint for their websites

Published in: Technology
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  • Harrison Pensa
  • Transcript

    • 1. A Digital Solutions Firm delivering Marketing and Technology Solutions New York . Toronto . Phoenix . Los Angeles . London. Dubai . New Delhi SharePoint Enabled Websites for Law Firms
    • 2. 1 What is SharePoint being used for? Source: 2010 Global 360 survey Content Repository Enterprise Content Management Portal & Web Content Management Document Workflow Business Process Management Custom Applications 37.6% 54.4% 66.0% 67.2% 55.9% 44.8%
    • 3. 2 Common PainAreas of Law Firm Websites and How SharePoint Caters to them?
    • 4. 3 Laws of Attraction
    • 5. 44 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
    • 6. 5 User experience is a broad range of disciplines with the objective delivering satisfying and engaging experiences Law Firm Website User Experience (UX)
    • 7. 6 Improve Your Website Usability Use of Whitespace 1. Not having enough space between elements gives your site a busy feel 2. There also should be consistent spacing between the elements Visual and Content Hierarchy 1. Important to break up of text with headings, lists and photos 2. Allows the user to quickly jump to what interests them
    • 8. 7 Improve Your Website Usability Put the Good Stuff "Above the Fold" 1. Content that is near the bottom of the page is far less likely to be read by a user than the content at the top 2. Does information hierarchy align with expectations? Easy-to-use, "Persistent" and Intuitive Navigation Tools 1. How deep must visitors go to get to what they need? 2. Do menus support a “first glance” overview of navigation options?
    • 9. 8 Improve Your Website Usability Balance Design & Content 1. Some sites suffer from putting too much focus on a pretty interface and design 2. The design should almost be there as background noise, leading the eye Consider Usability Testing 1. The best way to determine whether your Web site serves its intended purposes is to ask your intended audience? Give Meaningful Feedback 1. Meaningful feedback is essential for a website
    • 10. 9 Eliminate Ping Pong Effect
    • 11. 10 Case Study - A Major eCommerce Site How Changing a Button Increased a Site's Annual Revenues by $300 Million FIELDS IN FORM • Email Address and Password. • Login Button • Register Button • The link was Forgot Password. • 45% of all customers had multiple registrations in the system • 160,000 per day Requested New Passwords • 75% of these people never tried to complete the purchase once requested
    • 12. 11 Case Study - A Major eCommerce Site How Changing a Button Increased a Site's Annual Revenues by $300 Million Solution They took away the Register button. In its place, they put a Continue button with a simple message Saying: “You do not need to createan account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout." Result The number of customers purchasing went up by 45% the site saw an additional $300,000,000
    • 13. 12 SharePoint Offerings • The themes engine has been completely reworked • Everything is now based on HTML instead of proprietary format – including support for HTML5 • PowerPoint is no longer used to create custom themes • You get much richer themes and common building blocks for customizing them • A background image, palette and fonts with live preview • You can “try it out” to see how it looks
    • 14. 13 SharePoint Offerings THIS IS WHAT THE NEW THEME GALLERY LOOKS LIKE, ALONG WITH A SAMPLE OF AN HTML 5 BASED THEME:
    • 15. 14 SharePoint Offerings
    • 16. 1515 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
    • 17. 16 90% 90 PERCENT OF GENERAL COUNSEL CLAIM ATTORNEY BIOS ARE THE MOST IMPORTANT PART OF A LAW FIRM’S WEBSITE. 2009 Wicker Park Group
    • 18. 17 56% 56% OF WEBSITE TRAFFIC GOES TO ATTORNEY BIOGRAPHIES. The Great Jakes Blog, 2010
    • 19. 18 Getting Found Show up on Google 1. Google typically pulls the first 150 characters in a lawyer's bio for the search results Use the right words 1. Be descriptive and differentiating—what makes you different 2. Be brief. 250 words of anything on a law firm web site is plenty. Do not forget the links 1. Link to pages within your sites, or external articles, accolades and news
    • 20. 19 Getting Your Message Across Merchandizing attorneys 1. Make it personal—start with a great image that engages 2. Make it convenient—organize information from most commonly viewed to least 3. Make obvious—the most popular information, like contact details should be at the top
    • 21. 20 Looking Good The cardboard cut-out? 1. Formality is opening up to personality—let your people shine through 2. Reflect the culture of the firm, while letting the person be the focus 3. Consider stance, dress, color and overall tone 4. Do not sacrifice on quality or size—this may be the attorney’s first impression
    • 22. 21 Are Ratings and Reviews Next? The Amazon attorney 1. Firms are considering if and how reviews and ratings make sense 2. As with all user generated content (UGC) associated with a firm, it must be moderated The social network 1. Consider LinkedIn, Twitter and even Martindale-Hubble Connected as biography components—provide another perspective for a client
    • 23. 22 Are Attorney Profile Videos Next? Video has the potential to have enormous emotional impact on prospective clients — far more impact than text and still photos alone. According to a March, 2009 survey of General Counsel performed by the Wicker Park Group, two thirds of the respondents “expressed interest in video interviews that would appear in the lawyer bios.”
    • 24. 23 SharePoint Offerings •Lawyer Profile •Education •Experience Profilers •Likes •Comments •Feedback Client References • Clients awaiting availability. • Number of cases handled Individually. • Number of cases handled in collaboration. • Success rate. • Types of cases handled. Dashboards
    • 25. 24 Use Case
    • 26. 25 Use Case
    • 27. 26 Use Case
    • 28. 27 Use Case
    • 29. 28 Use Case
    • 30. 2929 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
    • 31. 30 90% 90 PERCENT OF COMPANIES REPORT THAT SEARCH IS THE NO.1 MEANS OF NAVIGATION ON THEIR SITE. Search Technology: Resurrecting the Web’s Workhorse, Jupiter Media Metrix
    • 32. 31 82% 82 PERCENT OF VISITORS USE SITE SEARCH TO FIND THE INFORMATION THEY NEED. Specialize Your Site’s Search, Forrester Research
    • 33. 32 Search is Your Welcome Mat Make it obvious 1. Put it where people expect 2. Make it look like a search box Make it large 1. Make it large enough hold the longest attorney name or practice Make it consistent 1. Same place on every page 2. Same behavior on every page
    • 34. 33 Different Search for Different Content Hierarchical Content 1. Practices and services 2. General information Flat Content 1. Biographies 2. Publications 3. News 4. Events 20% 80%
    • 35. 34 Searching Flat Content Need to filter a large amount quickly? Use Faceted Search Flat content 1. Often a large volume: Thousands (or tens of thousands) of items 2. Typically attribute rich: Filtering by attributes can narrow the search quickly 3. Generally a consistent structure: Makes it easier to show specific details in the search result
    • 36. 35 49% 49 PERCENT OF VISITORS DO NOT BOTHER TO REFORMULATE THEIR SEARCH QUERIES AFTER THE FIRST FAILED RESULTS. Jakob Nielsen, 2011
    • 37. 36 Search Success  Each successive required search query will lose more visitors  Getting a first-time satisfactory search results in greater engagement Get it Right the First Time First query 51% Second query 32% Third query 18%
    • 38. 37 Use Case HERE’S AN EXAMPLE FROM ONE OF THE HANDS ON LABS THAT DEMONSTRATES BUILDING A CUSTOM RESULT TYPE AND DISPLAY TEMPLATE FOR .TXT FILE SEARCH RESULTS:
    • 39. 38 Use Case Apollo’s Rating, and types of cases he has handled.
    • 40. 3939 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
    • 41. 40 2M 2 MILLION REGULAR READERS OF THE MCKINSEY QUARTERLY, OVER 40,000 FACEBOOK FANS, AND AROUND 40,000 FOLLOWERS ON TWITTER.SRC Associates, 2010
    • 42. 41 Your website is the ideal vehicle for thought leadership marketing (TLM) to drive client Acquisition through engagement Visitor Engagement
    • 43. 42 Thought Leadership Marketing (TLM) The principle of TLM is simple enough: You give away a little valuable intellectual property to establish your potential usefulness to the client, in the expectation that the client will use your expertise and services Rolf Jester, VP, Gartner, 2010 Show Them What You Know
    • 44. 43 How SharePoint Can Help Forums and blogs on day 1 IT loves it! Extensive Document management capabilities Media Library Lawyer Profile Builder Faceted Search MechanismNon Techy Loves it too..
    • 45. 4444 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
    • 46. 45 100 100 PERCENT OF CMS IMPLEMENTATIONS GETS CUSTOMIZED. Self Experience
    • 47. 46 More than a Bio – Attorney Microsites Attorney Microsites 1. Can be easily customized to the specific marketing needs of each attorney 2. Can be easily configured to have any number or type of pages 3. Acts as a repository of all the attorneys thought leadership work 4. Can easily integrate all of an Attorney’s social Media Activities
    • 48. 47 How can Attorneys use them? The attorney Microsite 1. Complements the main website biography 2. Provide greater detail about themselves personally, their matters and documents 3. Becomes blogging platform to communicate and interact with the public 4. Each attorney can personalize the experience
    • 49. 48 Create unique content  Content duplication (copying) between the main website and the microsites will lower page rankings within Google for all sites  Inventory obsolete microsites to understand their content when compared to the main site—these forgotten sites can damage rankings Keep it focused, keep it simple  Targeted content results in targeted visitors—maintain tight, guided editorial control to reach the right audience through search  Drive people to take action—register for an event, download a white paper or to call you to discuss their concerns Key Considerations
    • 50. 49  Workflow now treated as a service.  Getting client’s consent on some specific action, can be attained through SharePoint enabled workflows.  Improves stability, scalability & transparency  Adds up a customized element of Content Approval Mechanism.  Empowers the standardizations. Workflows
    • 51. 50 The Team Folders – Exchange and SP together  Documents are stored in SharePoint  Emails are stored in Exchange  Team Folders can receive emails and have their own email address  Easy access to both from Outlook and SharePoint  Unified compliance policy applies to both Leveraging Existing Exchange with SharePoint
    • 52. 5151 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
    • 53. 52 57% 57% USERS SAID THEY WOULD NOT RECOMMEND A BUSINESS THAT HAD A BAD MOBILE SITE. Compuware survey, 2011.
    • 54. 53 40% 40% USERS HAVE TURNED TO A COMPETITOR’S SITE AFTER A DISAPPOINTING MOBILE EXPERIENCE. comScore, Inc. 2012
    • 55. 54 Responsive Design Considerations
    • 56. 55 Responsive Design: Thorsteinssons LLP
    • 57. 56 Device based rendering - Channels  Different channels defined in site levels.  Define “channels” for single devices or groups of devices  Assign alternate “Master Pages” (shared look and feel) per channel  Selectively include and exclude portions of Page Layouts per channel  Preview while designing and authoring  Specific control to define mobile rendering areas in content Use Case
    • 58. 5757 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
    • 59. 58 Why Knowledge Management?
    • 60. 59 Governance Purpose, Vision, Goals, Objectives Oversight Policies and Procedures Lifecycle Processes Metadata and Taxonomies Version Control Privacy Enabling Activities Change Management Staffing Technology Professional Development Metrics and Measurement Component Activities Documented Knowledge Document Handling Sharing and Collaboration Supporting Innovation Knowledge Management Framework
    • 61. 6060 2 BIOGRAPHIES 5 CUSTOMIZATION 6 MOBILE 4 ENGAGEMENT 8 OTHERS 3 SEARCH 1 USER EXPERIENCE 7 KNOWLEDGE MANAGEMENT
    • 62. 61 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
    • 63. 62 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
    • 64. 63 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
    • 65. 64 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
    • 66. 65 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
    • 67. 66 Other Key Elements of SharePoint for Legal Domain SEO Performance Collaboration Social Networking Image Renditions Pretty URLs Content By Search Branding Workflows Mobile Access Content Management Managed Navigation Information Arch.Search Customer Experience MDS
    • 68. 67 Use Case – Creating Team Sites
    • 69. 68 Use Case - Creating Websites
    • 70. 69 Use Case - Quick Launch / Doc Search
    • 71. 70 Use Case - Content Types in App Store
    • 72. 71 Use Case - Adding Doc Lib / Lists
    • 73. 72 Use Case - Enhanced SEO
    • 74. 73 Connect with us 1-877-339-6264 www.edynamic.net contact@edynamic.net twitter.com/edynamic youtube.com/1999dynamic facebook.com/edynamic.net

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