Copyright © 2013, Oracle and/or its affiliates. All rights reserved.1
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2
Presentation by
Integrating CMS with Marketing Automation
Eloqua and Sitecore
An Oracle | Eloqua Power Hour
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.4
Power Hour Agenda
 Why integrate Eloqua and Sitecor...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.5
Why integrate Eloqua and
Sitecore
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.6
Why integrate Eloqua and Sitecore
 Create a common ...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.7
Technologies Working Together
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.8
Integration View
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.9
Passing Data via 3 Systems
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.10
Use Cases
 Use Sitecore’s DMS engine to pass data ...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.11
Use Case 1
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.12
Unknown Visitor arrives
on Website
Use Case 1
A new...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.13
Using Known information
from Eloqua to drive
person...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.14
Bring CMS content to
Eloqua
Use Case 2
Login via Cl...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.15
Demo
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.16
Screenshots
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.17
Use Case 2
A new visitor comes
to the website
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.18
Clicks on the
Products Tab
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.19
The Visitor Selects
Professional Product
Category
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.20
Clicks on the
Article tab
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.21
The Visitor Selects
Wildlife Articles
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.22
The Visitor provides
his email information
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.23
Use Case 1
Personalized
ContentPersonalized
Content
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.24
Customized
Banner for
Professional
User
Banner
pers...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.25
Eloqua sends
personalized
email
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.26
Use Case 1.1
Log in to Eloqua Account
Go to Assets>...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.27
Use Case 1.1
Open the Form which is submitting data...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.28
Use Case 1.1
Use the Data to
create highly
personal...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.29
Use Case 1.1
Go to
Assets>>Email
>> Create
email to...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.30
Use Case 2.1
HTML editor
Personalized
Content (as
p...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.31
Use Case 2.1
Personalized
Content (as per
Article o...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.32
Use Case 2.1
Customized Email Sent
by Eloqua
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.33
Use Case 2.1
Prospect clicks from
the email
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.34
Use Case 2.1
The prospect sees a website that align...
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.35
Use Case 2
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.36
Sitecore CMS Integrated with Eloqua
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.37
Sitecore CMS Dashboard
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.38
Preview Sitecore CMS Item
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.39
Iframe Sitecore CMS Item
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.40
HTML Source Sitecore CMS Item
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.41
Eloqua Landing Page - Sitecore CMS Iframe
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.42
Eloqua Email Asset – Sitecore CMS HTML Source
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.43
Connect with us
1-877-339-6264
www.edynamic.net
con...
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Integrating CMS with Marketing Automation Eloqua and Sitecore

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Know how the combination of #Sitecore CMS and #Eloqua enable marketers to move prospects through the buying cycle quickly and convert leads to sales faster.

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Integrating CMS with Marketing Automation Eloqua and Sitecore

  1. 1. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.1
  2. 2. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2
  3. 3. Presentation by Integrating CMS with Marketing Automation Eloqua and Sitecore An Oracle | Eloqua Power Hour
  4. 4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.4 Power Hour Agenda  Why integrate Eloqua and Sitecore  Review 2 Use Cases  Demo Use Cases  Q&A
  5. 5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.5 Why integrate Eloqua and Sitecore
  6. 6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.6 Why integrate Eloqua and Sitecore  Create a common view of the customer across both systems  Drive personalization and engagement  Leverage CMS content on Eloqua Emails and Landing Pages more efficiently
  7. 7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.7 Technologies Working Together
  8. 8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.8 Integration View
  9. 9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.9 Passing Data via 3 Systems
  10. 10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.10 Use Cases  Use Sitecore’s DMS engine to pass data to Eloqua and use Eloqua+CRM Data to drive Sitecore CMS personalization  Integrate Sitecore CMS content on an Eloqua Email or Landing Page
  11. 11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.11 Use Case 1
  12. 12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.12 Unknown Visitor arrives on Website Use Case 1 A new, unknown visitor comes to the website The visitor clicks onto the rotating banner (banner has images, each for pro, amateur, beginner etc.) Sitecore tracks the visitor behavior and builds a profile to drive content The visitor is prompted to enter their email. The visitor’s email address and behavior is sent to Eloqua. Eloqua sends the visitor an email. Taking the known visitor to the website, Sitecore personalizes the content based on previous behavior Progressive profiling continues with an ongoing engagement cycle (digital dialog)
  13. 13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.13 Using Known information from Eloqua to drive personalized content on Sitecore Use Case 1.1 Visitor gets an email from Eloqua The visitor clicks through to the Sitecore-powered website Sitecore OMS rules personalize the website based on the profiles stored in Eloqua for the visitor The visitor sees a website that aligns with prior website behavior
  14. 14. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.14 Bring CMS content to Eloqua Use Case 2 Login via Cloud Component Use the intuitive interface to search relevant Sitecore content Preview the content items Generate Embed Script for the content Embed the content in Eloqua Landing page or Email Save & Publish the Landing Page or Email Get Sitecore content on your public Eloqua landing page
  15. 15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.15 Demo
  16. 16. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.16 Screenshots
  17. 17. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.17 Use Case 2 A new visitor comes to the website
  18. 18. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.18 Clicks on the Products Tab
  19. 19. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.19 The Visitor Selects Professional Product Category
  20. 20. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.20 Clicks on the Article tab
  21. 21. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.21 The Visitor Selects Wildlife Articles
  22. 22. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.22 The Visitor provides his email information
  23. 23. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.23 Use Case 1 Personalized ContentPersonalized Content
  24. 24. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.24 Customized Banner for Professional User Banner personalized for Professional User Personalized Content for Professional User
  25. 25. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.25 Eloqua sends personalized email
  26. 26. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.26 Use Case 1.1 Log in to Eloqua Account Go to Assets>>Forms>> Click to open the desired form
  27. 27. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.27 Use Case 1.1 Open the Form which is submitting data Click “ View Submission Data”
  28. 28. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.28 Use Case 1.1 Use the Data to create highly personalized messaging as per the needs of a particular user
  29. 29. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.29 Use Case 1.1 Go to Assets>>Email >> Create email to be sent to the prospect
  30. 30. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.30 Use Case 2.1 HTML editor Personalized Content (as per user type)
  31. 31. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.31 Use Case 2.1 Personalized Content (as per Article of interest)
  32. 32. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.32 Use Case 2.1 Customized Email Sent by Eloqua
  33. 33. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.33 Use Case 2.1 Prospect clicks from the email
  34. 34. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.34 Use Case 2.1 The prospect sees a website that aligns with prior website behavior
  35. 35. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.35 Use Case 2
  36. 36. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.36 Sitecore CMS Integrated with Eloqua
  37. 37. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.37 Sitecore CMS Dashboard
  38. 38. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.38 Preview Sitecore CMS Item
  39. 39. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.39 Iframe Sitecore CMS Item
  40. 40. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.40 HTML Source Sitecore CMS Item
  41. 41. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.41 Eloqua Landing Page - Sitecore CMS Iframe
  42. 42. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.42 Eloqua Email Asset – Sitecore CMS HTML Source
  43. 43. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.43 Connect with us 1-877-339-6264 www.edynamic.net contact@edynamic.net twitter.com/edynamic youtube.com/1999dynamic facebook.com/edynamic.net

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