32% to search on Internet35% to ask a friend -80% out of those 35% will search for your website to know more about you.Almost 60% of the users will use your website as a first touch pointThis makes Analytics more important for law firms
No-shortage of data – Can collect data from any digital medium. Website, Kiosk, Mobile appsCan track offline as well as Online Campaignsit can make any business betterBetter decision making – Better investmentsHelp you in Re-marketingImprove your marketing
Its Buzzword and It is very confusing. Lot of people talk about it and might give you their own definition of engagement.In Simple Words- Any interaction which a user make on your website against a clearly defined goal – Which is measurable.Can be session time, number of page view in a session, recency, frequency, watching a video, downloading an ebook or whitepaper.Will talk more about this …..
Digital Analytics and Measuring Engagement in Law Firms
• 32% to search on Internet
• 55% to ask a friend/Lawyer -80% out of
those 35% will search for your website to
know more about you.
• Almost 75% of the users will use your
website as a first touch point
This makes Analytics more important for law
Your Reporting or Dashboard Structure
Acquisition Behavior Outcome
How do you want user to
come on your website ?
-Paid, Owned or Earned
-Where you spending
your marketing budget
-What content are they
-What is their Frequency
-What is their recency.
-How many pages do they
consume in a session
Engagement - Micro and Macro
High Degree of co-relation.
More engaged – More possibility to convert