Digital Analytics and Measuring Engagement in Law Firms

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  • 32% to search on Internet35% to ask a friend -80% out of those 35% will search for your website to know more about you.Almost 60% of the users will use your website as a first touch pointThis makes Analytics more important for law firms
  • No-shortage of data – Can collect data from any digital medium. Website, Kiosk, Mobile appsCan track offline as well as Online Campaignsit can make any business betterBetter decision making – Better investmentsHelp you in Re-marketingImprove your marketing
  • Its Buzzword and It is very confusing. Lot of people talk about it and might give you their own definition of engagement.In Simple Words- Any interaction which a user make on your website against a clearly defined goal – Which is measurable.Can be session time, number of page view in a session, recency, frequency, watching a video, downloading an ebook or whitepaper.Will talk more about this …..
  • Digital Analytics and Measuring Engagement in Law Firms

    1. 1. Analytics and Engagement in Law Firms
    2. 2. How do people search lawyers
    3. 3. http://lawyernomics.avvo.com/
    4. 4. • 32% to search on Internet • 55% to ask a friend/Lawyer -80% out of those 35% will search for your website to know more about you. • Almost 75% of the users will use your website as a first touch point This makes Analytics more important for law firms
    5. 5. Analytics is Transforming
    6. 6. •No-shortage of data – Can collect data from any digital medium. Website, Kiosk, Mobile apps •Can track offline as well as Online Campaigns •Improves Business decision making and marketing
    7. 7. What is Engagement?
    8. 8. Any “measurable” interaction which a user make on your website against a clearly defined goal.
    9. 9. Unorganized data is crap
    10. 10. What we really need to know?
    11. 11. Your Reporting or Dashboard Structure Acquisition Behavior Outcome How do you want user to come on your website ? -Paid, Owned or Earned Media -Where you spending your marketing budget -What content are they consuming. -What is their Frequency -What is their recency. -How many pages do they consume in a session -Micro conversions. -Macro Conversions
    12. 12. Engagement - Micro and Macro Conversions High Degree of co-relation. More engaged – More possibility to convert
    13. 13. What data to collect?
    14. 14. Measurement Plan
    15. 15. Start With Objective Reason for which your website exist? Why do you want to run a digital campaign?
    16. 16. Objective
    17. 17. Goals for each objective
    18. 18. KPI’s for each goals
    19. 19. What are your Goals? Branding Generate Leads Improve Experience Goals -Use Paid media to create brand awareness. -Thought leadership resource. - Videos - Legal News KPI’s 2000/M Branded Traffic -100 downloads -50 form fill-ups -50 Webinar Registrations -5 New Customers -20% Watch Video -30% Read our news section. Segments -Traffic Sources -Engaged Visits -Traffic Sources -Practice Areas -Country -Converted Visits -Traffic Sources -Engaged Visits -Practice Areas -Frequency/Recency -Country Segments
    20. 20. Reporting and Measurement Model should be Aligned
    21. 21. 1. Website is a first Touch Point 2. Measurable Interactions 3. Define what you need to know 4. What data to collect Takeaways
    22. 22. Connect with us 1-877-339-6264 www.edynamic.net contact@edynamic.net twitter.com/edynamic youtube.com/1999dynamic facebook.com/edynamic.net

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