B2B Corporate Website Best Practices

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Join us to learn how b2b corporate websites can deliver a personalized and engaging web experience that drives conversion

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  • In minimalist designs, typography plays a large part in the layout and theme of the design. The Morning News uses clean and appropriately-spaced fonts with subtle colors to create a clean and crisp atmosphere.
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  • The number one challenge is … producing truly
    engaging, compelling content (48 percent). This is
    content that grabs your audience and makes them want
    to reach out to you. The next biggest content marketing
    challenge is producing enough content to serve the
    needs of your marketing programs (44 percent).
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  • Content marketing is complex and requires
    a very different approach and skill set
    compared to traditional marketing tactics.
  • When it comes to online marketing, the top challenges marketers face relate to gaining an all-encompassing view of operations and in determining the value they are deriving from the data they collect, including obtaining an integrated view of customers, understanding the influence of the marketing campaign, and interpreting this data to make business decisions
  • Show multiple channels at the top
    Messaging layer
    Platform layer
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  • B2B Corporate Website Best Practices

    1. 1. A Digital Solutions Firm delivering Marketing and Technology Solutions New York . Toronto . Phoenix . Los Angeles . London. Dubai . New Delhi B2BCorporateWebsite BestPractices Makeeachinteractionwithyour keydigitalassetmeaningful
    2. 2. 11 The importance of your Corporate website
    3. 3. 2 IT IS THE WINDOW TO YOUR WORLD… IT IS THE FIRST IMPRESSION … AND IT COULD BE THE LAST…
    4. 4. 3 The importance of your website cannot be overstated Buyers use the site as a tool to buy 80% of buyers said they found the vendor, not the other way round. Source: MarketingSherpa B2B Marketing Benchmark Survey 2008 Buyers are doing most of their initial research online before initiating conversations. Shift in focus from traditional traditional techniques like mail shots and cold calling, to techniques based on websites and ‘content-based’marketing.
    5. 5. 4 The importance of your website cannot be overstated Website is the most important marketing asset for a b2b organization Website is the number 1 tactic used Source: B2B Technology Marketing Benchmark Survey 2008
    6. 6. 55 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 USER EXPERIENCE 3 CONTENT 4 THE POWER OF CONTEXT 5 SEARCH 6 MULTI-CHANNEL 7 SOCIAL MEDIA 8 SEO 9 WEBSITE CONVERSION 10 TECHNOLOGY
    7. 7. 66 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 3 4 5 6 7 8 9 10
    8. 8. 7 Digital Maturity Curve for B2B Companies Organizations looking to optimize their investment in digital technologies must ascend the Digital Maturity Curve 1995-2005 IT Led •Brochure-ware •Webmaster bottleneck 2005 – Now Marketing driven informational marketing •Spray and pray •Static content •Marketing-driven •Interactive •Some intelligence •Disconnected assets 2011+ Digital Engagement •Personal and contextual •Social •Multi-device experiences •Predictive 1 to 1 marketing •Measurement •Focus on ROI
    9. 9. 8 Focus on Multi-Device Social Measurement The Digital Maturity Curve for B2B Companies Digital engagement requires focus across several areas 2011+ Digital Engagement Predictive
    10. 10. 9 Focus: • Presence • Brochure-ware • KPI’s are traffic related Focus: • Use web to grow revenues • KPI’s are related to business objectives • Social media is about listening Focus: • Optimize digital presence to get higher engagement • Optimize marketing spend • KPI’s have monthly targets • Social is optimized to enhance the brand and drive leads Focus: • Nurture prospects and customers • Support is automated through peer-to-peer and self help communities • KPI’s are tied with lead generation and revenue • Social is automated & integrated w CRM Focus: • Relevant 1-to-1 conversations with customers, blending offline and online behavior • Building Customer profile with relevant data • KPI’s are linked to CRM and measure wins, revenue & loss through integrated online / offline cross- channels • Deep relationships are formed with advocates Goals • Basic website for branding • Newsletter • Web analytics • Multichannel with mobile presence • Cross-channel engagement analytics • Sales Enablement (B2B) • Segmented e-mail campaigns • Campaign management • Rules based personalization • Optimization • Personas & Profiling • Predictive personalization • Cross digital channel automation • Trigger based e-mail dialogue • Reduced cost • Bridging the online and offline - one view of customer • Integration to CRM • Online and offline automation • Up/cross sell • Effective onboarding • Increased LTV Where are you on the Curve? By preparing a plan to move up the digital maturity curve, marketers can create truly engaging experiences Static Tactical Optimizing Automation Engaging
    11. 11. 1010 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 USER EXPERIENCE 3 4 5 6 7 8 9 10
    12. 12. 11 24% OUT A GLOBAL SURVEY OF 500 BUSINESSES, 24 PERCENT OF THEIR ANNUAL ONLINE REVENUE WAS LOST DUE TO A BAD WEBSITE EXPERIENCE.eConsultancy, June 2011
    13. 13. 12 B2B Website User Experience (UX) User experience is a broad range of disciplines with the objective delivering satisfying and engaging experiences User Experience • Branding • Usability • Information architecture • Design Satisfaction • Pleasure • Fun • Surprise • Achievement
    14. 14. 13 What are the Culprits of poor UX? What is regularly found  Crowdedpage—lackofwhite spacearoundelements  Misalignedsitemap—menus donotreflecttheimportance andrelevanceofinformation  Hierarchicalmenus—difficultto usemulti-tiernavigation  Deepsitenavigation—visitors click3-4levelstogettothe informationtheyseek  Search—overwhelming, irrelevantsearchresults “Problems with text legibility, task flow, links to privacy and security policies, and use of space have dominated the top failure list since 2005.” Forrester, 2012
    15. 15. 14 Site map and Navigation Sitemap  Doestheorderofthemain menureflectwhatisimportantto visitors?  Doesinformationhierarchyalign withexpectations? Navigation  Howdeepmustvisitorsgoto gettowhattheyneed?  Domenussupporta“first glance”overviewofnavigation options?
    16. 16. 15 Page Structure and Typography Page Structure  Istheinformationstructuredin orderasisfollowedbypeoples eyes?  Doesithavesufficientwhite spacetomaketheinformation standout? Typology for readability  Isthereanappropriateuseof fontsize,type,colorandline heighttoguidetheeye?
    17. 17. 1616 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 USER EXPERIENCE 3 CONTENT 4 5 6 7 8 9 10
    18. 18. 17 55% COMPANIES THAT BLOG GET MORE SITE VISITORS Source: Hubspot
    19. 19. 18 Key questions to ask • How effectively do we communicate our elevator pitch • Will they understand what page they're looking at and it’s context? • Will they know what to do next? • Will it drive engagement? Is the content valuable enough to drive lead generation? Content impacts experience Content is a critical aspect of your experience Things to consider • Effective information architecture • Merchandize products and services • Develop an effective content strategy • Thought leadership drives leads
    20. 20. 19 Content structure is critical to effective experience • Strong information architecture • Structuredcontent • CMS that drives structure and allowsease of use and management • Improved user experience by improved findability
    21. 21. 20 Merchandize products – looking good! 1. Merchandize your products – tangible or intangible. Users are unwilling to wait for price information. 2. Apple’s approach to merchandize products makes the products appealing
    22. 22. 21 The Challenge with Content Producing content that engages clients is a challenge 36% of B2B marketers said their biggest challenge is “producing the kind of content that engages prospects and customers”
    23. 23. 22 • Focus on Buyers needs • Consider mapping the buying lifecycle • Keep copy minimal • Focus on thought leadership content • Ensure your content is findable • Leverage interactive content like videos • Content Relationships need to be structured and implemented effectively Content Strategy Your content strategy should focus on the needs of the buyer, while ensuring other audiences such as talent get the information they need
    24. 24. 23 Compelling content specifically mapped tobuyers’personas, journey and buying stages is the most effective. Develop an intelligent content strategy to get the right message to the right person at the right time Segment your Audience Understand Motivations/Pain Pts Map the Messages Understand Communication Channels Content Strategy
    25. 25. 24 Thought Leadership Your website is the ideal vehicle for thought leadership marketing (TLM) to drive client Acquisition through engagement WEBSITE WHITE PAPERS WEBINARS EVENTS BLOGS FORUMS
    26. 26. 25 Show them what you know Thought Leadership Marketing (TLM) The principle of TLM is simple enough: You give away a little valuable intellectual property to establish your potential usefulness to the client, in the expectation that the client will use your expertise and services Rolf Jester, VP, Gartner, 2010
    27. 27. 26 Making TLM Matter to clients Prospects Want Your Perspective, Not Your Service: they wantto“buy into” your approach and perspective to solving their problems Take a Stand: Develop a POV on a subject Tell Me Something I Don't Already Know: Make yourself valuable to your audience Be Vertically Famous: Be known for depth in a specialty What Does Your Competition Miss? Fill the gaps in their offerings and messages Develop Your "Voice": Consciously create a style and approach to your communication Tell a Story: Make it a long-term, engaging relationship—they want to come back
    28. 28. 27 TLM to entice and engage TLMconsiderations  Findability(SEO)—prospectsuse Googlesearchtofindsolutionsto problems  Use industry vernacular that people would use to describe their problem  Use tools like Google Insight and Trends to confirm your key word relevance to a market  Gatethecontent—require registrationbeforeaccess—they givetoget  Follow-upwithemailtocreatea closed-loopmarketingcycle—create nurturingrelationship
    29. 29. 28 Use different types of content Content takes place inthe form of:  Imagery (including infographics)  Video  Audio  Online utility tools (e.g. Website Grader)  Games
    30. 30. 2929 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 USER EXPERIENCE 3 CONTENT 4 THE POWER OF CONTEXT 5 6 7 8 9 10
    31. 31. 30 What is Context-driven Marketing? Engaging customers where they are at—at their point in the buying cycle—with relevant content that promotes action
    32. 32. 31 Employ a closed-loop engagement cycle  Build the profile, analyze the profile and respond to the prospect Characterize prospect  Properties include buying cycle state and segmentation parameters Develop content to align with the prospect expectations  Content will speak directly to a prospect profile Automate the closed-loop prospect engagement  Use web CMS and marketing automation platforms to automate the engagement cycle Understanding Context Context is about leveraging information about the visitor to optimize the interaction and engagement across all channels Here is how Visitor generated: Implicit information captured from the website journey—the “digital footprints” left by the visitor  Indicators of preference, predispositions, lead maturity Visitor supplied: Explicit information supplied by the visitor as they complete questionnaires, quizzes and other facilities  Common demographics—name, age, gender, interests Externally supplied: Information captured by external service providers, emerging context-enriched services  Location, presence, social attributes, cross-vendor buying habits
    33. 33. 32 Delivering personalized messages across channels to customers requires a common understanding of the customer Challenges  Customer information—both behavioral and profile—is stored in “siloed” systems  Integrated or third-party analytics platforms, along with the CRM platform, are typically disparate systems Context Requires a Common View Consistent personalization across multiple channels requires that each channel has the same customer view Coremetrics and Bloomberg BusinessWeek Report on Optimizing Online Marketing 2009
    34. 34. 33 Deliver the messages and capture the reaction  Use analytics and forms to capture behavior and profile Understand the customer context  Analyze the customer context Align the content to customer expectations  Package the content to align with the customer context Closed-loop Engagement Cycle The closed loop engagement cycle is the model used to gain customer understanding, adjust and communicate the message
    35. 35. 34 Understand your buying cycle  Understand your customer’s mindset through the buying cycle journey Segment your audience  Determine the target groups within your audience Map the messages  Understand and align the messages with the segment and their objections Implement the platforms  Implement the multi-channel platforms Using Buying Cycle to Define Engagement Use the buying cycle to understand how, when and with what to engage prospects at each step of buying process Understand your Buying Cycle Segment your audience Map the Messages Implement the Platforms
    36. 36. 35 Understand your Buying Cycle This is typically 5-6 stages customers pass through from the point of need recognition to a purchase decision
    37. 37. 36 Need Recognition Information Search Evaluate Options Decision Engagement IT -Technical fit -Product capability -Performance -Costs(budget) -Company credibility -RFI/RFP Stage` Problems that need to be solved -SW proves itself in customer’s environment -Demonstrate the ability to solve their specific problem -Relative to their needs -Demo using their assets -Prof services engaged?? Ongoing support and upsell References Research website to find information Example of a Buying Cycle IT buyer looking for a b2b software product
    38. 38. 37 Segment yourAudience Who is buying from you? Understand the distinct buying groups within your prospect population Understand your Buying Cycle Segment your audience Map the Messages Implement the Platforms
    39. 39. 38 Align Content to the Segmentation Identify content that address customer expectations. Consider buying cycle, segmentation, pain points and motivators Understand your Buying Cycle Segment your audience Map the Messages Implement the Platforms
    40. 40. 39 Mapping content  Per stage in the buying cycle  Per segment Put yourself in their shoes  What questions would they have at this stage?  What information would they need to move forward?  What fear, uncertainty and doubt (FUD) must be overcome? Map the Messaging Objective: Understand prospect needs and motivations per segment per stage, walk the buying cycle like they would
    41. 41. 40 1. Understand the buying cycle  Dothestandardstagesapplyyourcustomer?  B2BversusB2Cdifferences 2. Perform a segmentation exercise  Industries  Roles  Painpointsandmotivators 3. Define a content map  Identifycontentthataddressescustomerexpectations Summary
    42. 42. 4141 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 USER EXPERIENCE 3 CONTENT 4 THE POWER OF CONTEXT 5 SEARCH 6 7 8 9 10
    43. 43. 42 90% 90 PERCENT OF COMPANIES REPORT THAT SEARCH IS THE NO.1 MEANS OF NAVIGATION ON THEIR SITE. Search Technology: Resurrecting the Web’s Workhorse, Jupiter Media Metrix
    44. 44. 43 82% 82 PERCENT OF VISITORS USE SITE SEARCH TO FIND THE INFORMATION THEY NEED. Specialize Your Site’s Search, Forrester Research
    45. 45. 44 Search is your welcome mat Make itobvious  Putitwherepeopleexpect  Makeitlooklikeasearchbox Make itconsistent  Sameplaceoneverypage  Samebehavioroneverypage Good Practice  Use“Search”or“Find”instead of“Go”  Includeasamplesearchquery intheinputtosuggesttousers whatfunctioncanbeusedfor.
    46. 46. 45 Searching Flat content Need to filter alarge amount quickly? Use Faceted Search Flat content  Oftenalargevolume: Thousands(ortensof thousands)ofitems  Typically attributerich:Filtering byattributescannarrowthe searchquickly  Generallyaconsistentstructure: Makesiteasiertoshowspecific detailsinthesearchresult
    47. 47. 46 49% 49 PERCENT OF VISITORS DO NOT BOTHER TO REFORMULATE THEIR SEARCH QUERIES AFTER THE FIRST FAILED RESULTS Jakob Nielsen, 2011
    48. 48. 47 Get it right the first time Search Success  Eachsuccessiverequiredsearchquerywilllosemorevisitors  Gettingafirst-timesatisfactorysearchresultsingreaterengagement First query 51% Second query 32% Third query 18%
    49. 49. 48 Key capabilities to get right 1. Auto-Suggest  Recommendcontentthatdoes existinyourwebsite  Providesconvenience 2. Synonyms  Makesmartsubstitutions 3. Auto-correct  Fixmisspellingson-the-fly  Avoid“NoResults” 4. phrase-based searches  Deliverrelevantresultsaround multi-wordsearches
    50. 50. 4949 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 USER EXPERIENCE 3 CONTENT 4 THE POWER OF CONTEXT 5 SEARCH 6 MULTI-CHANNEL 7 8 9 10
    51. 51. 50 100M THE NUMBER OF SMARTPHONE USERS EXCEEDS 100 MILLION WITHIN THE FIRST THREE MONTHS OF 2012. comScore, Inc. 2012
    52. 52. 51 24% WITH NEARLY ONE IN FOUR SMARTPHONE OWNERS (OR 24%) ALSO USING TABLETS DURING THE FIRST THREE MONTHS IN 2012. comScore, Inc. 2012
    53. 53. 52 Mobile apps for your firm? Do B2B Companies “need an App for That”?  Appsareexpensive:Mustbe writtenforiPhone,Droid, Blackberry  Appsaretask-centric:Ideally suitedforrepetitivetaskspeople needtoperformwhilemobile  Appsarehardtofind:Appsmust areonlyfoundinamarket  Appsarecool:Theyposition yourfirmasfuturefacing
    54. 54. 53 ADOPTING A MOBILE-FIRST STRATEGY A MOBILE-FIRST STRATEGY Think about your website as MOBILE site first—start with mobile as the premise for your site WHY MOBILE-FIRST? 1. Opportunity: A growing use of tablets and smartphones 2. Constraints: Screen size, Network speed, Modes of use 3. Capabilities: Location (GPS), Visual input, Gesturing “WE REALLY NEED TO SHIFT NOW TO START THINKING ABOUT BUILDING MOBILE FIRST. THIS IS AN EVEN BIGGER SHIFT THAN THE PC REVOLUTION.” Kevin Lynch, CTO Adobe “WE'RE JUST NOW STARTING TO THINK ABOUT MOBILE FIRST AND DESKTOP SECOND FOR A LOT OF OUR PRODUCTS.” Kate Aronowitz, Design Director Facebook
    55. 55. 54 Getting to a Mobile-first Strategy Responsive design  Onewebsite:Notaseparate mobileanddesktopsite  HTML5&CSS3:New technologiestocreatesitesthat respondtoscreensizesand orientation  Futureproofing:Doyouknow whatisnext?
    56. 56. 55 Responsive Design Considerations
    57. 57. 5656 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 USER EXPERIENCE 3 CONTENT 4 THE POWER OF CONTEXT 5 SEARCH 6 MULTI-CHANNEL 7 SOCIAL MEDIA 8 9 10
    58. 58. 57 56% 56 PERCENT OF B2B MARKETERS REPORTED ACQUIRING NEW BUSINESS PARTNERSHIPS BY UTILIZING SOCIAL MEDIASocial Media Marketing Report. 2012
    59. 59. 58 Integrating Social Media Business blog bring Leads • ReleaseBlogpostsasfrequentlyaspossible. Businessblogbeginsgeneratingsignificantly moreleadswhentheyhave amedianof24ormorearticlesposted,accordingtoaresearchby Hubspot • Dogetsalespitchy.Informativecontentisamustasvisitorsareunlikelyto returnifyoufailtoofferthemanythingofvalue. • Keepyourblogsshortandsweet! • Don’tforgettheheadline. • Promoteit.Don’tassumepeoplewillcomeandfindit.Giveaprominent placeonyourhomepage,emailsignatures,etc. • GetSocial.
    60. 60. 59 Integrating Social Media Visible Social Media Buttons  Bigboldbuttonscatchesyour eye  Smallsubtlebuttonssuitssome sites  Featuredatthetop
    61. 61. 60 Integrating Social Media Integrate Social Where it Makes Sense  usesocialmediatokeepyour customersorclientsapprised  manageyouroutletsonadaily orbi-weeklybasis  showcaseyourTwitterfeedor Facebookpostsdirectlyonyour website.
    62. 62. 61 Integrating Social Media Include Share Buttons  enablewebsite-goersto seamlesslyshareor recommendaproduct. Stay Knowledgeable  IncludeUp-to-DateButtons  Thereisnocorrelationbetween Likingaspecificwebsitepage anddirectingusersto“Like” yourbrandedFacebookpage
    63. 63. 62 Integrating Social Media 1. Pay Attention toTerms and Conditions  YoucannotuseGoogle+for contestentries.  ApersonalFacebookpage shouldn’tbeusedtooperatea brand 2. Don’t Over-Do It  Isthereinformationherethat peoplewouldfindworth sharing?
    64. 64. 6363 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 USER EXPERIENCE 3 CONTENT 4 THE POWER OF CONTEXT 5 SEARCH 6 MULTI-CHANNEL 7 SOCIAL MEDIA 8 SEO 9 10
    65. 65. 64 Getting found 1. Show upon Google  Googletypicallypullsthefirst150 charactersforthesearchresults 2. Use the right words  Bedescriptiveanddifferentiating— whatmakesyoudifferent  Useyourtargetedkeyphrases2-3 timesinanaveragepageof200-250 words 3. Do not forget the links  In-boundandout-boundlinks determinerelevancy  Linktopageswithinyoursites, externalarticles,news
    66. 66. 65 Getting found Keyword Targeted URLs  yourwebsite/section-targeted- keyphrase.htm Keyword Targeted Menu Items  useyourtargetedkeyphrasein yourmenuitems Title Tag  shouldbe70charactersorless  Ifyouwanttoincludeyourbrand name,putitattheendofthetag META Keywords Tag  Thistagisnotevaluatedinthe Googlealgorithm,soitisnot necessarytopopulate META Description Tag  155charactersisoptimal Page Heading or H1 Tag  Youshouldincorporateyour targetedkeyphrase  Trytoavoidtheuseofyour brandorproductnaming
    67. 67. 6666 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 USER EXPERIENCE 3 CONTENT 4 THE POWER OF CONTEXT 5 SEARCH 6 MULTI-CHANNEL 7 SOCIAL MEDIA 8 SEO 9 WEBSITE CONVERSION 10
    68. 68. 67 • Merchandise your product – make whitepaper seem like a significant item • Create Scent - Cues that people use to drive if path is interesting • Simple and persuasive content • Obvious and Engaging call to action • Simple forms • Relevance, value and what happens next Call to action ‘tips’prospects over Call to action is key to driving conversion
    69. 69. 68 - Call to action buttons, offers, copy and navigation What tactics drive conversion? Simple tactics drive leads
    70. 70. 69 - Several capabilities in marketing's hands - A/B, Analytics review and Segmentation are must haves for B2B marketers - 53% said it was “highly valuable” and a further - 42% said they believed it was “quite valuable”.* - MVT is not widely used despite effectiveness - If you do this – you will see improvement - “The majority of client-side respondents (70%) reported improved conversion rates in the past 12 months.” *eMarkerter Test, Test and test some more! Testing and optimizing is the most important strategy to improve testing; *eMarketer
    71. 71. 7070 TOP 10 THINGS TO CONSIDER 1 STRATEGY 2 USER EXPERIENCE 3 CONTENT 4 THE POWER OF CONTEXT 5 SEARCH 6 MULTI-CHANNEL 7 SOCIAL MEDIA 8 SEO 9 WEBSITE CONVERSION 10 TECHNOLOGY
    72. 72. 71 What technologies impact conversion Several platforms engage to drive conversion.
    73. 73. 72 Trends to watch  Vendors are focused on differentiation, as CMS capabilities are commoditized  Vendors are encroaching on other solutions: marketing/email automation, digital asset management  Focus on customer engagement through personalization and context  Acquisition and consolidation Web Content Management Systems WCMS is typically the center of a digital platform strategy that becomes the foundation for other surrounding solutions Considerations  Technology platform  Focus on how rather what  Beyond CMS; extension of core capabilities  User expectations  Ease of use  Same features, different approach Platforms  Sitecore, Day, SDL Tridion, Microsoft, Drupal , Autonomy, Fatwire, Ektron
    74. 74. 73 Trends to watch  Solutions are providing unified search across platforms  Semantic search will quickly become common place  Faceted search is now available in most search solutions Site Search Site search has typically been included as part of many CMS platforms, but search must now work across digital platforms Considerations  Will the CMS-integrated search work across platforms  Structure bias of your content  Control over the search results  Sophistication of visitors  Out-of-the-box connectors Platforms  FAST, Coveo, Autonomy, Endeca, Lucene
    75. 75. 74 Industry Trends  Vendors focus on driving actions, not just reports  Support of integrated marketing across channels is common  Social media listening tools are gaining notice and value  Measurement of visitor engagement across sessions  Mobile analytics become an integrated part of the picture Analytics Analytics is becoming more common within CMS platforms, but cross-platform analytics may warrant an external solution Considerations  Will pre-integrated CMS Analytics work across platforms  Using platform-specific Analytics platforms  Out-of-the-box connectors  Fewer options Platforms  Omniture, Unica, Coremetrics, Webtrends, Nedstat
    76. 76. 75 The Trifecta for Richer Engagement Unifying three technology platforms delivers an customer experience based on a common context Web CMS Marketing AutomationCRM Common Customer Context
    77. 77. 76 The Trifecta for Richer Engagement Unifying three technology platforms delivers an customer experience based on a common context Web CMS Marketing AutomationCRM Common Customer Context
    78. 78. 77 CONNECT WITH US 1-877-339-6264 www.edynamic.net contact@edynamic.net twitter.com/edynamic youtube.com/1999dynamic facebook.com/edynamic.net

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