Flora Madera

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Flora Madera

  1. 1. Flora Madera Presented to: Mr. Blagih & the students of CE1319 By: Alberto, Ed, Jessica, Joshua, Pinky & Svitlana Wooden Craft Flowers from Venezuela
  2. 2. Wooden Craft Flowers To better decorate your home!
  3. 3. Product Description <ul><li>Please now experience the elegant charm of hand-crafted Venezuelan wood flowers. </li></ul>
  4. 4. Product Features <ul><li>Made of real shade-grown rain forest wood. </li></ul><ul><li>Crafted by actual Venezuelan mestizos in the shanty towns of Caracas. </li></ul><ul><li>An increasingly rare product. Every year more of the rain forest is cut down and less and less wood is available. So get these while you can! </li></ul>
  5. 5. Target Market & Demand TARGET MARKET AGE GROUP   FEMALE 16-35 YEAR OLD   SENIORS 55 AND + INCOME   $25,000 – $32,000 / YEAR INCOME $16,000 -$35,000 JOB   RETAIL RESTAURANT JR OFFICE POSITION ETC TAKE CARE OF FAMILY & GRAND KIDS HOBBY/ PERSONALITY   CRAFTY ARTISTIC PERSONALITY GAMES PUZZLES CRAFTS HOBBY/ PERSONALITY LIKE ACCESSORIES AND PAINTINGS DRAW PAINT SCULPTURES   LIFE STYLE ENJOYS OWN TIME HANGING WITH FRIENDS PARTIES FRIENDSHIP GIFT WALKS HANG W/FRIENDS GIVING GIFTS HOUSE PARTIES SHOP   TRENDY SHOPS CRAFT/ART SHOPS CRAFT SHOPS ART SHOPS MALLS
  6. 6. Size of Target Market <ul><li>Out of a Canadian population of 32 million, our target market makes up over 600,000 consumers. 5% of the total population. </li></ul><ul><li>Over the next 25 years, the Canadian population is expected to increase by 5% per year (1,560,000 / yr). </li></ul><ul><li>Therefore, our target market will also increase by 5% per year. </li></ul>
  7. 7. Target Market Analysis - Canada 2005   Total TM population aged 55 and over 3.8 % Total TM population of females aged 16 to 35 1.2% Remaining non-TM population 95%
  8. 8. Unique Selling Points <ul><li>Great house warming gift </li></ul><ul><li>Easy to assemble, take apart & reassemble </li></ul><ul><li>Shows creativity and good taste </li></ul><ul><li>Small and light </li></ul><ul><li>Artistic </li></ul><ul><li>Paintable </li></ul><ul><li>Collector’s item </li></ul><ul><li>Easy to carry </li></ul><ul><li>Durable & long-lasting </li></ul>Unique Selling Points
  9. 9. Intellectual Property Issues   <ul><li>Copyright or patent is not applicable in our case. </li></ul><ul><li>Product name can be protected by registering it as a trademark. </li></ul><ul><li>Trademark can be registered at Business Development Center Canada. http://www.bdc-canada.com/BDC/services/Trademark_reg.htm </li></ul>™ © ®
  10. 10. <ul><li>• Pricing: Set at a “penetration” level between $10 and $12 per piece . </li></ul><ul><li>•  Retail price: Will be set by individual retailers. They are best placed to set price according to particular market conditions. </li></ul><ul><li>• Aspects Emphasized: </li></ul><ul><ul><li>fair trade </li></ul></ul><ul><ul><li>hand-made </li></ul></ul><ul><ul><li>ethical trade </li></ul></ul>Marketing & Pricing Strategy
  11. 11. Retailing Strategy <ul><li>Points of sale will include: </li></ul><ul><ul><li>Pier 1 Imports </li></ul></ul><ul><ul><li>HomeSense </li></ul></ul><ul><ul><li>The Gift Shops of Major Montreal Hospitals </li></ul></ul><ul><ul><li>Boutiques in Old Montreal </li></ul></ul><ul><li>Marketed as a: </li></ul><ul><ul><li>Housewarming Gift </li></ul></ul><ul><ul><li>Get well soon present </li></ul></ul><ul><ul><li>Hostess gift </li></ul></ul><ul><ul><li>“ Token” </li></ul></ul>
  12. 12. Direct Competition <ul><li>Direct competition for same product type can only be found on via Internet shopping. </li></ul>
  13. 13. Indirect Competition <ul><li>Indirect competition is presented by local stores that offer small hand-made wooden craft products. </li></ul>
  14. 14. Venezuela’s Trade Treaties <ul><li>WTO (Word Trade Organization) </li></ul><ul><li>OPEC (Organization of Petroleum Exporting Countries) </li></ul><ul><li>SACN (South American Community of Nations) </li></ul><ul><li>MERCOSUR (Mercado Común del Sur) </li></ul>
  15. 15. The Venezuelan Economy <ul><li>2005 GDP: $153.7 Billion. </li></ul><ul><li>The petroleum sector dominates Venezuela’s mixed economy. </li></ul><ul><li>Oil accounts for roughly 1/3 of GDP, around 80% of export earnings. </li></ul><ul><li>Venezuela also depends highly on its agricultural sector. </li></ul>
  16. 16. <ul><li>GDP growth: 9.3% </li></ul><ul><li>GDP per capita: USD $6,100 </li></ul><ul><li>GDP by Sector </li></ul><ul><li> - Agriculture: 4% </li></ul><ul><li> - Industry: 41.9% </li></ul><ul><li> - Services: 54.1% </li></ul><ul><li>* 2005 estimates </li></ul>Venezuela’s Economic Statistics
  17. 17. Venezuela’s Trade Situation <ul><li>Main Trading Partners </li></ul><ul><li>- USA 55.2% </li></ul><ul><li>- Aruba & the Netherlands Antilles 4.4% </li></ul><ul><li>- Canada 2.8% </li></ul><ul><li>Imports </li></ul><ul><li>- $24.63 USD billion (Free on Board) </li></ul><ul><li>* 2005 Statistics </li></ul>
  18. 18. Venezuela’s Exports <ul><li>Export Volume </li></ul><ul><ul><li>$52.73 USD billons (Free on Board) </li></ul></ul><ul><li>Exports </li></ul><ul><ul><li>petroleum </li></ul></ul><ul><ul><li>bauxite and aluminum </li></ul></ul><ul><ul><li>steel </li></ul></ul><ul><ul><li>chemicals </li></ul></ul><ul><ul><li>agricultural products </li></ul></ul><ul><ul><li>basic manufactured goods </li></ul></ul><ul><li>* 2005 estimates </li></ul>
  19. 19. Venezuela/Canada Trade Relations <ul><li>Venezuela is part of the Andean Community. </li></ul><ul><li>In 2006 one of Canada’s priorities will be to continue representations for the elimination of discretionary import licensing, and to work to resolve investment disputes with Venezuela in accordance with the principles of transparency and the due process of the law. </li></ul><ul><li>In Venezuela, the lack of transparency in the issuance of import permits for certain food products such as pulses, onions, potatoes and pork remains a major barrier to trade. </li></ul>
  20. 20. Risk of Political Instability <ul><li>In April 2002, the country experienced a temporary alteration of the constitutional order. When an large group of persons participated in a march in downtown Caracas to demand president Chavez’ resignation. </li></ul><ul><li>On April 14, 2002, military troops loyal to Chavez returned him to power. </li></ul><ul><li>In August 2002, a Tripartite Group was former to facilitate dialogue between the government and the opposition (a group that includes representatives from the Organization of American States, the UN Development Program, and the Carter Center). </li></ul><ul><li>The Bush regime has frequently criticized the govt. of Hugo Chavez. </li></ul><ul><li>Chavez has replied by recently calling Bush “the devil” at a UN general assembly meeting and by allying with U.S. enemies such as Cuba & Iran. </li></ul>Venezuela’s future is uncertain as it has exhibited political instability in the past and there are signs that it has become a probable future target of the U.S. military.
  21. 21. Canadian Import Tariffs & Regulations <ul><li>Due to favorable trade agreements between Canada & Venezuela, this product will not incur any tariffs on entering Canada. </li></ul><ul><li>Untreated wood must be fumigated before entering Canada but our wood is treated and processed so this regulations does not apply. </li></ul>
  22. 22. Packaging & Labeling Requirements <ul><li>Canadian Consumer Packaging and Labeling Regulation Require: </li></ul><ul><li>Both French and English on the packaging. </li></ul><ul><li>No obscene words in any major language. </li></ul><ul><li>Indication of weight and country of manufacture. </li></ul><ul><li>Ref. </li></ul><ul><li>http://lois.justice.gc.ca/en/C-38/C.R.C.-c.417/74651.html </li></ul>
  23. 23. Confident of Success! <ul><li>We are confident of success because: </li></ul><ul><ul><li>Unique high quality product. </li></ul></ul><ul><ul><li>No significant local competition. </li></ul></ul><ul><ul><li>Canadian economy is strong. </li></ul></ul><ul><ul><li>Talented team behind project. </li></ul></ul><ul><ul><li>Excellent experienced mentor supervising project. </li></ul></ul>

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