March Mobile Madness 2011 by ur mobile

March Mobile Madness 2011
How do the top 10 NCAA teams compare for their mobile-friendliness?
An informal study conducted by ur mobile
Visit us at www.urmobile.com

Smartphones Outpacing PCs
2012 is the inflection point where smartphone shipments will overtake the PC (both desktop and notebooks).
Source: Mary Meeker, Morgan Stanley. November 2010.

No Mobile Site? Less Visitors.
Research released by Gomez & Equation Research reveals the importance of having an easy to use mobile web presence. According to the study, 61% of people would be less likely to visit a mobile site again if it’s not optimized for mobile and user friendliness.

How Do Top 10 NCAA Teams’ Mobile Sites Stack Up?
Courtesy of ESPN.com as of Week 16 (February 21, 2011)

Caveats
-this isn't a scientific study but rather one with more subjectivity; however, since viewing web pages is subjective for the most part, the results can still be useful
device was an HTC Incredible running Google's Android OS, version 2.2; thus, load times may vary depending on the device and network speed in any particular location
study was done in Los Angeles on Verizon's 3G wireless network, Wi-Fi was disabled
load times for each site were tested 5 times each, clearing the browser cache before the next test

ur mobile’s Ranking of Top 10 NCAA Mobile Friendliness

#1: Notre Dame
-The University of Notre Dame is the only school which had a mobile version of its men’s basketball website.
-As such, the Time to Load Site was extremely fast.
-With a mobile site, navigation was easy and usability friendly.
-One issue was the confusing choice of selecting Temporary or Permanent mobile or standard version of the site entry page.

#2: University of Texas
-The University of Texas men’s basketball website did not have a mobile version.
-Even so, its site was consistently one of the fastest to load.
-The fast load time was impressive considering the extensive content available, both in forms of graphics, video and links to useful information.

#3: San Diego State
-San Diego State did not have a mobile version of their men’s basketball web site.
-Even so, the site loaded relatively snappy, navigation was easy given the depth of content available.

#4: University of Pittsburgh
-University of Pittsburgh did not have a mobile version of their men’s basketball web site.
-As regular websites go on smartphones, this one proved relatively easy to navigate.

#5: Duke
-Duke University did not have a mobile version of their men’s basketball web site.
-While navigation was pretty simple holding the phone vertically, the site isn’t moveable when switching the phone to horizontal landscape mode.
-Plenty of content on the left hand navigation menu.

#6: Purdue
-Purdue did not have a mobile version of their men’s basketball web site.
-While the black and gold might be good from a branding point of view, the gold or white font on a black background proved difficult to view on a small smartphone screen.

#7: University of Arizona
-University of Arizona did not have a mobile version of their men’s basketball web site.
-Heavy use of graphics and images may look great on a PC, but it creates difficulties on the screen of a smartphone.
-Graphics also contribute to long load times.

#8: University of Kansas
-University of Kansas did not have a mobile version of their men’s basketball web site.
-A quick load time was severely hampered by a poor menu design; drop down menus obscured other links.
-Pop ups appeared on the site that proved difficult to close without accidentally clicking on the ad and being redirected to the new site.

#9: Brigham Young University
-Brigham Young University did not have a mobile version of their men’s basketball web site.
-A clean site with lots of content took extremely long to load on a smartphone.

#10: Ohio State
-Ohio State did not have a mobile version of their men’s basketball web site.
-Extremely long time to load a site.
-Site not moveable in horizontal/landscape mode on smartphone.
-Videos not playable on iPhone; prompted downloading of Microsoft Silverlight but couldn’t go further.
-Videos take quite a long time to load on Android phone.

Takeaways from ur mobile
Only one out of ten men’s basketball team’s websites had a mobile version.
Many sites which worked great on a PC were severely limited on a smartphone.
Non-mobile optimized sites required quite a bit of squinting, pinching, expanding, and moving the smartphone from vertical to horizontal.
Sports teams can increase repeated site visitors by offering a mobile-optimized version
Tools such as ur mobile’s MobBuilder can make mobile sites easy to create and maintain

March Mobile Madness 2011 by ur mobile

by Edward Yang on Feb 27, 2011

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March Mobile Madness 2011 by ur mobile Presentation Transcript