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March Mobile Madness 2011 by ur mobile
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March Mobile Madness 2011 by ur mobile

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How do the top 10 NCAA teams compare for their mobile-friendliness? An informal study conducted by ur mobile.

How do the top 10 NCAA teams compare for their mobile-friendliness? An informal study conducted by ur mobile.

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March Mobile Madness 2011 by ur mobile March Mobile Madness 2011 by ur mobile Presentation Transcript

  • March Mobile Madness 2011
    How do the top 10 NCAA teams compare for their mobile-friendliness?
    An informal study conducted by ur mobile
    Visit us at www.urmobile.com
  • Smartphones Outpacing PCs
    2012 is the inflection point where smartphone shipments will overtake the PC (both desktop and notebooks).
    Source: Mary Meeker, Morgan Stanley. November 2010.
  • No Mobile Site? Less Visitors.
    Research released by Gomez & Equation Research reveals the importance of having an easy to use mobile web presence. According to the study, 61% of people would be less likely to visit a mobile site again if it’s not optimized for mobile and user friendliness.
  • How Do Top 10 NCAA Teams’ Mobile Sites Stack Up?
    Courtesy of ESPN.com as of Week 16 (February 21, 2011)
  • Caveats
    -this isn't a scientific study but rather one with more subjectivity; however, since viewing web pages is subjective for the most part, the results can still be useful
    device was an HTC Incredible running Google's Android OS, version 2.2; thus, load times may vary depending on the device and network speed in any particular location
    study was done in Los Angeles on Verizon's 3G wireless network, Wi-Fi was disabled
    load times for each site were tested 5 times each, clearing the browser cache before the next test
  • ur mobile’s Ranking of Top 10 NCAA Mobile Friendliness
  • #1: Notre Dame
    -The University of Notre Dame is the only school which had a mobile version of its men’s basketball website.
    -As such, the Time to Load Site was extremely fast.
    -With a mobile site, navigation was easy and usability friendly.
    -One issue was the confusing choice of selecting Temporary or Permanent mobile or standard version of the site entry page.
  • #2: University of Texas
    -The University of Texas men’s basketball website did not have a mobile version.
    -Even so, its site was consistently one of the fastest to load.
    -The fast load time was impressive considering the extensive content available, both in forms of graphics, video and links to useful information.
  • #3: San Diego State
    -San Diego State did not have a mobile version of their men’s basketball web site.
    -Even so, the site loaded relatively snappy, navigation was easy given the depth of content available.
  • #4: University of Pittsburgh
    -University of Pittsburgh did not have a mobile version of their men’s basketball web site.
    -As regular websites go on smartphones, this one proved relatively easy to navigate.
  • #5: Duke
    -Duke University did not have a mobile version of their men’s basketball web site.
    -While navigation was pretty simple holding the phone vertically, the site isn’t moveable when switching the phone to horizontal landscape mode.
    -Plenty of content on the left hand navigation menu.
  • #6: Purdue
    -Purdue did not have a mobile version of their men’s basketball web site.
    -While the black and gold might be good from a branding point of view, the gold or white font on a black background proved difficult to view on a small smartphone screen.
  • #7: University of Arizona
    -University of Arizona did not have a mobile version of their men’s basketball web site.
    -Heavy use of graphics and images may look great on a PC, but it creates difficulties on the screen of a smartphone.
    -Graphics also contribute to long load times.
  • #8: University of Kansas
    -University of Kansas did not have a mobile version of their men’s basketball web site.
    -A quick load time was severely hampered by a poor menu design; drop down menus obscured other links.
    -Pop ups appeared on the site that proved difficult to close without accidentally clicking on the ad and being redirected to the new site.
  • #9: Brigham Young University
    -Brigham Young University did not have a mobile version of their men’s basketball web site.
    -A clean site with lots of content took extremely long to load on a smartphone.
  • #10: Ohio State
    -Ohio State did not have a mobile version of their men’s basketball web site.
    -Extremely long time to load a site.
    -Site not moveable in horizontal/landscape mode on smartphone.
    -Videos not playable on iPhone; prompted downloading of Microsoft Silverlight but couldn’t go further.
    -Videos take quite a long time to load on Android phone.
  • Takeaways from ur mobile
    Only one out of ten men’s basketball team’s websites had a mobile version.
    Many sites which worked great on a PC were severely limited on a smartphone.
    Non-mobile optimized sites required quite a bit of squinting, pinching, expanding, and moving the smartphone from vertical to horizontal.
    Sports teams can increase repeated site visitors by offering a mobile-optimized version
    Tools such as ur mobile’s MobBuilder can make mobile sites easy to create and maintain