Three leadership principles to
build a winning testing
team
Ed Wu
Director, Dell.com Testing & Targeting
Global Marketing2 Confidential
8 Best Tests of 2012
HON MENTION
Global Marketing3 Confidential
‘09
‘10
‘11
‘12
• Regional team with
segment focus
• Browse layer
optimization
• Simple A/B...
Global Marketing4 Confidential
#2 Empower
Trusted
advisor
Customer
advocate
Problem
solver
Connector
Communi-
cator
Revenu...
3 Competence5 Confidential
#3 Enable
1 Process adherence
Development KPIs Quarterly
Goal
QTD
actuals
Attainment
% of tests...
Key to build a successful team is…
Leadership
• Develop, articulate and
reinforce a clear vision
• Help the team
understan...
Grazie
σας ευχαριστώ
Děkuji
谢谢
ありがとう
dank u
Danke
Merci
‫תודה‬
शु�क्र
감사합니다
Obrigado
Gracias
Спасибо
Tack
ขอบคุณ
teşekkür ...
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Three leadership principles to build a winning testing team ed wu dell

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Three leadership principles to build a winning testing team ed wu dell

  1. 1. Three leadership principles to build a winning testing team Ed Wu Director, Dell.com Testing & Targeting
  2. 2. Global Marketing2 Confidential 8 Best Tests of 2012 HON MENTION
  3. 3. Global Marketing3 Confidential ‘09 ‘10 ‘11 ‘12 • Regional team with segment focus • Browse layer optimization • Simple A/B tests • Formation of global T&T team • Cart & Checkout optimization • Testing process v.1 • Established the foundation for strategic testing • Ramped up targeting capability globally • Significantly improved testing process Deliver Rev upside and improve Customer Experience through • Iterative Testing • Bold Strategic Testing • Automatic Targeting • Better Quality Assurance #1 Envision
  4. 4. Global Marketing4 Confidential #2 Empower Trusted advisor Customer advocate Problem solver Connector Communi- cator Revenue Volume Quality I-CSAT Timeline
  5. 5. 3 Competence5 Confidential #3 Enable 1 Process adherence Development KPIs Quarterly Goal QTD actuals Attainment % of tests completion within 2 weeks 70% 60% 86% % of tests completion within 3 weeks 95% 90% 95% First pass yield rate 70% 80% 114% Post-launch defects 0% 2% 2 Partnership & Accountability
  6. 6. Key to build a successful team is… Leadership • Develop, articulate and reinforce a clear vision • Help the team understand how they add value and how they are being measured • Process / accountability / training to enable a highly distributed, competent and collaborative organization 6 Confidential
  7. 7. Grazie σας ευχαριστώ Děkuji 谢谢 ありがとう dank u Danke Merci ‫תודה‬ शु�क्र 감사합니다 Obrigado Gracias Спасибо Tack ขอบคุณ teşekkür ederim cảm ơn bạn Go raibh maith Thank you ed_wu@dell.com Twitter: ed_wu Dell Confidential7

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