Bic Digital Measurement

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Bic Digital Measurement

  1. 1. Build the Best in Class Digital Measurement<br />Ed Wu, ManagingAnalytics.net<br />2011<br />
  2. 2. 3P + 4F =5VA Strategic Roadmap to Best in Class Digital Measurement<br />2<br />Confidential<br />The Innovation Engine<br />
  3. 3. Focusing on Three Strategic Pillars<br />3<br />Confidential<br />3<br />
  4. 4. …to Enable Four Critical Functions<br />4<br />Confidential<br />These functions require of different set of skills and experience<br />Level of Impacts<br />Level of Efforts<br />Basic<br />Advanced<br />
  5. 5. …will Deliver Five Business Values<br />5<br />Confidential<br />Internal Measurement<br />Industry Benchmark<br />
  6. 6. The Innovation Enginea continuous improvement process<br />6<br />Confidential<br />Execs, Business Owners<br />PMO<br />Consultants<br />Strategic business priorities<br />Benchmark & Measurement<br />Analytics managers<br />Plan & identify<br />ideas<br />Implement results<br />Business owners<br />Design<br />Content Operation<br />IT<br />Analysis & recommendations<br />Test plan, design, build & execute<br />Testing managers<br />Design<br />Content Operation<br />IT<br />Analytics managers<br />Testing managers<br />
  7. 7. Questions?<br />Twitter: ed_wu<br />Linkedin:www.linkedin.com/in/edwu2005<br />Blog: www.managinganalytics.net<br />Confidential<br />7<br />

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