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Dr. Edwin A. Hernandez Principal Staff Software Engineering Motorola, Inc This Presentation DOES NOT represent any Motorol...
Introduction <ul><li>Topics to discuss </li></ul><ul><li>Smartphones: Models, Trends, Prices, and Capabilities </li></ul><...
Smartphones <ul><ul><ul><li>Linux-based devices  </li></ul></ul></ul><ul><ul><ul><ul><li>Google :  Android  (Motorola, HTC...
Latest Smartphone Usage/Market Source: http://www.admob.com
Applications <ul><li>Market dominants </li></ul><ul><ul><li>WAP (All manufacturers) or Mobile WEB </li></ul></ul><ul><ul><...
HTML or Mobile Web? Source: http://www.admob.com
Smartphone Models Linux-based  (Not Android) Rokr E8m Krave, ZN4 OpenMoko
Smartphone Models
Common Features <ul><li>Touch Screen (Stylus, Gestures) </li></ul><ul><li>QWERTY keypad built-in or on screen </li></ul><u...
Pricing Structure  <ul><li>Recent announcements indicate, iPhone 3Gs at $99 w/ 8G Flash </li></ul><ul><li>Pricing for smar...
Latin American Market and Smartphones <ul><li>Smartphone needs are similar, WiFi accessibility key for wireless deployment...
Netbooks <ul><li>Netbook market is dominated by INTEL as opposed to cell-phone market dominated by ARM-based processors. <...
Future  <ul><li>Smartphones and Netbooks may still differ, however INTEL presents desires to partner and develop smartphon...
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Mobile Commerce 2009

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Presentation for Mobile Commerce Americas 2009.

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Transcript of "Mobile Commerce 2009"

  1. 1. Dr. Edwin A. Hernandez Principal Staff Software Engineering Motorola, Inc This Presentation DOES NOT represent any Motoroloa sponsored views
  2. 2. Introduction <ul><li>Topics to discuss </li></ul><ul><li>Smartphones: Models, Trends, Prices, and Capabilities </li></ul><ul><li>Functions/Features of Ideal Devices for Latin America </li></ul><ul><li>Present and Future of Netbookx </li></ul>
  3. 3. Smartphones <ul><ul><ul><li>Linux-based devices </li></ul></ul></ul><ul><ul><ul><ul><li>Google : Android (Motorola, HTC, others) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Open source: Linux Mobile (LIMO), TuxMobile </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Palm : Palm Pre </li></ul></ul></ul></ul><ul><ul><ul><li>Others </li></ul></ul></ul><ul><ul><ul><ul><li>Microsoft: Windows Mobile 7 (HTC, Samsung, Motorola) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Apple : iPhone </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Symbian : Nokia, now Open Sourced! </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Blackberry : J2ME-based Operating System </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Qualcomm : Samsung, LG (also going or Android) </li></ul></ul></ul></ul><ul><li>The Trend </li></ul><ul><ul><li>Software Platforms supporting “Smartphones” </li></ul></ul>
  4. 4. Latest Smartphone Usage/Market Source: http://www.admob.com
  5. 5. Applications <ul><li>Market dominants </li></ul><ul><ul><li>WAP (All manufacturers) or Mobile WEB </li></ul></ul><ul><ul><li>J2ME (All manufacturers ) </li></ul></ul><ul><li>Emerging Applications (HTML experience, new Paradigms) </li></ul><ul><ul><li>Webkit-based : Drivers Android, iPhone, Palm, Symbian </li></ul></ul><ul><ul><li>Android-based native applications </li></ul></ul><ul><ul><li>iPhone applications </li></ul></ul>
  6. 6. HTML or Mobile Web? Source: http://www.admob.com
  7. 7. Smartphone Models Linux-based (Not Android) Rokr E8m Krave, ZN4 OpenMoko
  8. 8. Smartphone Models
  9. 9. Common Features <ul><li>Touch Screen (Stylus, Gestures) </li></ul><ul><li>QWERTY keypad built-in or on screen </li></ul><ul><li>GPS/Accelerometer/Sensors </li></ul><ul><li>WiFi, Secure VPN </li></ul><ul><li>Powerful ARM processors, capable of high-encryption </li></ul><ul><li>Webkit browsers and Full-HTML experience </li></ul><ul><li>Storage and SD Card support </li></ul><ul><li>Camera device (QR Codes) </li></ul><ul><li>Other features include Compass, Multimedia, Bluetooth </li></ul><ul><li>3G/4G Infrastructure support! </li></ul>
  10. 10. Pricing Structure <ul><li>Recent announcements indicate, iPhone 3Gs at $99 w/ 8G Flash </li></ul><ul><li>Pricing for smartphones now colliding with mid-tier devices </li></ul><ul><li>Pricing war may lead several manufacturers off the market. </li></ul><ul><li>Android an open source effort significantly decreases barrier of entry to smarphone space, specially GSM </li></ul>
  11. 11. Latin American Market and Smartphones <ul><li>Smartphone needs are similar, WiFi accessibility key for wireless deployments in Latin America </li></ul><ul><li>Services and native applications market is sill not widely develop </li></ul><ul><li>Latin america represents only 3% total admob requests, with Mexico accounting to 1.2% of total. </li></ul>
  12. 12. Netbooks <ul><li>Netbook market is dominated by INTEL as opposed to cell-phone market dominated by ARM-based processors. </li></ul><ul><li>Windows, Linux, even Android Netbooks under development </li></ul><ul><li>Similar features as found on smartphones </li></ul><ul><li>Pricing still over $300 mark </li></ul><ul><li>Solid state harddrives and standard keyboard still required </li></ul><ul><li>Verizon released a new Netbook with 3G broadband </li></ul>
  13. 13. Future <ul><li>Smartphones and Netbooks may still differ, however INTEL presents desires to partner and develop smartphones </li></ul><ul><li>Netbooks with Android, Apple, and some other players may bring mobile experience and expand application reach </li></ul><ul><li>Smarphones will be very similar in the future, differentiator factor : User Experience! </li></ul>
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