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Introducing…
ExpressLane

                    ExpressLane Plus!
Sterling’s ExpressLane
 Sterling’s plug and play processing system
 Integrated card reader/Combined Reporting
 Accepts ...
Expresslane Offers Many Of The Same Reporting, Features and
Value Propositions Found In Higher-End POS Systems Without The...
Be Aware of Sales Tax Complexities!


                 ExpressLane is Designed to
  1              Handle Any Tax Situatio...
2        ExpressLane with PLU programming
             will track all your items accurately


 Use PLUs (Price Look Ups)
...
ExpressLane allows you to create and
   3          track Discounts, Coupons and
              Promotions

 Track Coupons,...
Monitor Hourly Sales to Determine:
 4
 Employee Staffing
 Hours of Operation
 Trends & Habits
 When and What Types
  o...
Connect with your Customers with
 5           Customizable Receipts

 Promote your Name, Image & Logo
 Print your Name, ...
ExpressLane Comes With A Full Size
     6        Commercial Grade Cash Drawer

 5-Bill and 5-Coin Compartments
 Key Lock...
ExpressLane Provides Electronic
   7           Journaling of All Data




 Data Neatly Transferred/Archived on SD Card, P...
SD Card Provides Storage for Easy
 8        Access to Data & Program Backups

 Save Updated PLU Pricing and
  Program Cha...
Scanning, Yes! With ExpressLane You
   9          Can Scan Without Breaking the Bank


 Accurate & Consistent Pricing
 N...
Remote Internet Access via Sterling
    10        Payment Technologies


Financial Report – Credit, Cash, Debit & Gift
P...
ExpressLane Sounds To Good To Be True!

1. What’s the catch?
2. How Much Does ExpressLane Cost?
3. How Does ExpressLane Ge...
Relax - Sterling has you covered:
  A Local Dealer will:
   Setup…Install…Train
      Assess your specific needs/require...
ExpressLane Summary
• All Inclusive Plug and Play System
• Accepts All Tender Types in One Devise
• Customizable Logo, Rec...
Making Sure Our Client’s Present and
Future Business Issues are Identified
and Resolved:
 Sterling has gone the extra mile...
POS Competitor Costs …
1. PC-POS: $2500 or $50-75/month, i.e.
   Dell, HP, Quickbooks, Adelo, PC America
2. Touch ECR: $25...
ExpressLane
ExpressLane
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ExpressLane

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Integrated cash register with card processing with 1,000\'s of PLU\'s

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Transcript of "ExpressLane"

  1. 1. Introducing… ExpressLane ExpressLane Plus!
  2. 2. Sterling’s ExpressLane  Sterling’s plug and play processing system  Integrated card reader/Combined Reporting  Accepts cash and electronic payment cards  High-speed dial back-up communications  Saves you time and money Expresslane Plus  Plus = Pin Debit Acceptance =  SPREE Gift Cards  Sterling REWARDS Program
  3. 3. Expresslane Offers Many Of The Same Reporting, Features and Value Propositions Found In Higher-End POS Systems Without The High Dollar Investment 1. Manages Automatically All Sales Tax Computation 2. Provides Sales by Items (Individual Price Look Ups PLU’s) 3. Tracking, Issuance & Control of Coupons and Discounts 4. Track All Sales by Hour 5. Customizable Receipts & Logo’s* 6. Commercial Grade Cash Drawer with Media Slot 7. Electronic Journaling 8. Removable SD Card & Reader ** 9. Scanner ** 10. Remote Internet Access To Reports/Transactions *Requires PC Utility **Optional Equipment
  4. 4. Be Aware of Sales Tax Complexities! ExpressLane is Designed to 1 Handle Any Tax Situation in the USA! Issues:  Multiple Taxes are Common  6.5% State, .25% County, 9% Alcohol, 3% Hospitality  Tax Table vs. Straight % Calculations  Programming is difficult % may not be accurate Solution:  Dealer Sets-up Detailed Tax Program  Tax Collection is Always Accurate  Information for Tax Reporting is Easy To Find
  5. 5. 2 ExpressLane with PLU programming will track all your items accurately  Use PLUs (Price Look Ups)  Accurate Pricing Every Time  Get Item Movement Reporting
  6. 6. ExpressLane allows you to create and 3 track Discounts, Coupons and Promotions  Track Coupons, Discounts and Promotional Activity (Thru Negative PLUs)  Monitor Progress of In-House Specials, Promotions and Discounts  Measure Customer Acceptance, Activity & Behavior
  7. 7. Monitor Hourly Sales to Determine: 4  Employee Staffing  Hours of Operation  Trends & Habits  When and What Types of Promotions to Run  The Most Effective Way to Run Your Business
  8. 8. Connect with your Customers with 5 Customizable Receipts  Promote your Name, Image & Logo  Print your Name, Address, Phone and/or Website  Put Coupons or Special Offers on the Top or Bottom of your Receipt (Requires PC Utility to Load)
  9. 9. ExpressLane Comes With A Full Size 6 Commercial Grade Cash Drawer  5-Bill and 5-Coin Compartments  Key Lock & Release mechanism  Coin Roll Storage in back of drawer  Media Slot & Media Storage
  10. 10. ExpressLane Provides Electronic 7 Journaling of All Data  Data Neatly Transferred/Archived on SD Card, PC or CD  Data Easily Searched and Sorted for Audits, Day to Day Management and Inventory Re-Ordering/Stocking Shelves  Import and Export Data to Back-Office Accounting Software  Saves Time, Money and Paper
  11. 11. SD Card Provides Storage for Easy 8 Access to Data & Program Backups  Save Updated PLU Pricing and Program Changes  Back Up/Reload Your Program  Save Reports-Archive on your PC  Load Vendor Supplied Software Program Updates  Copy/Carry Information from Register to Register
  12. 12. Scanning, Yes! With ExpressLane You 9 Can Scan Without Breaking the Bank  Accurate & Consistent Pricing  Not-Found-PLU Feature  Reduce Check-Out Time  PLU Item Reporting Identifies: •Slow Moving Items •Successful Promotions
  13. 13. Remote Internet Access via Sterling 10 Payment Technologies Financial Report – Credit, Cash, Debit & Gift PLU Usage Report – Item, Count & $ Amount Sales Stats – Hourly, Count & Total Amounts Clerk Report – By: Clerk, Tender, Count & $$ Daily Activity – Daily Totals: Count & $Totals
  14. 14. ExpressLane Sounds To Good To Be True! 1. What’s the catch? 2. How Much Does ExpressLane Cost? 3. How Does ExpressLane Get Programmed? 4. Who Will Install ExpressLane? 5. Who’s Going To Train Me & My Staff? 6. What If I Need To Make Changes or Need Assistance? 7. What Happens If It Breaks?
  15. 15. Relax - Sterling has you covered: A Local Dealer will:  Setup…Install…Train  Assess your specific needs/requirements  Accept delivery of product at their dealership  Program PLU’s, Design Overlay to your specification  Provide a turn key installation of all Expresslane components  Provide hands on training and 90 days of personalized phone service  Provide warranty service for one year  Provide a replacement ECR in case of unit failure
  16. 16. ExpressLane Summary • All Inclusive Plug and Play System • Accepts All Tender Types in One Devise • Customizable Logo, Receipt & Coupon • High Speed Transaction Processing 2 to 3 Seconds • Electronic Journal & Reports Transferable SD or PC • Combined Reporting of Cash, Debit, Coupons & Gift • Reduces Entry Errors on PLU Pricing or Card Entry • Internet Access to Reports on SNAP • Professional Set-up & Training On-site • One Year Warranty/ 90 day phone support • SPREE (Gift Cards)/ REWARDS Program
  17. 17. Making Sure Our Client’s Present and Future Business Issues are Identified and Resolved: Sterling has gone the extra mile with ExpressLane! Isn’t It Time You Allow Sterling to Place Your Business in the “ExpressLane”!
  18. 18. POS Competitor Costs … 1. PC-POS: $2500 or $50-75/month, i.e. Dell, HP, Quickbooks, Adelo, PC America 2. Touch ECR: $2500/Terminal w/PITSS 3. True POS: $2500-3500/Term + Ongoing Micros, Aloha/Radiant
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