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Dublin Social Media
 

Dublin Social Media

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The City of Dublin - Social Media the Web and Future of Citizen Engagement

The City of Dublin - Social Media the Web and Future of Citizen Engagement

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    Dublin Social Media Dublin Social Media Presentation Transcript

    • The City of Dublin Social Media the Web and Future of Citizen Engagement January 22, 2010
    • Social Media and the Web
      • The web has changed the way we get our news
        • Monthly, weekly, daily…
        • As it happens
    • Social Media Overview
      • Contributing to the internet has never been as accessible and less technical and cheap
    • Communications Landscape
      • Consumer is now the producer
    • Who Controls the Message?
      • Social Media has opened power
      City of Dublin Resident
    •  
    •  
    •  
    • Who Controls the Message?
      • Now the resident has the power
      Resident MySpace City of Dublin YouTube Wikipedia Facebook Blogs Twitter Flickr
    • How do you manage Social Media
      • Combination of tools is a key
      • Find the right outlets for you
      • Build community and open dialogue
      • Deliver the right message to the right audience via the right medium
    • Build Relationships
      • Concentrate on the Relationship Not the Technology
      • Social Media lets you engage with residents unlike any time in history
    • WHAT DUBLIN IS DOING
    • What is Working in Dublin
      • Web site is centerpiece
        • Flexible layout
        • Web updated 24/7
      • 2009 Stats
        • 736,609 Visits
        • 2,300,268 Pageviews
    • What is Working in Dublin
      • RSS Feed
        • Pushing content
    • What is Working in Dublin
      • Dublin Blogs
        • Create a conversation
    • What is Working in Dublin
      • YouTube
        • Dublin Ohio / Dublin Irish Festival
    • What is Working in Dublin
      • Streaming Video
        • DTV Content: Council / IHID
        • UStream
    • What is Working in Dublin
      • Podcasts
        • Council meeting audio
    • What is Working in Dublin
      • Flickr
        • Events: St. Patrick’s Day / DIF /July 4
        • Dublin Parks
    • What is Working in Dublin
      • Twitter
        • twitter.com/DublinOhio
    • What is Working in Dublin
      • e-News from Dublin
        • Mail Chimp
    • What is Working in Dublin
      • Facebook
        • Dublin Ohio
    • HOW DO WE MANAGE
    • Manage the Message
      • Deliver the right message to the right audience via the right medium
      • Create a message document
    • Benefits of Social Media
      • Search engine prominence
      • Deeper relationships with residents
      • Increased awareness of brand
      • Broadening of professional network
    • Five Things to Takeaway
      • Begin a Social Media monitoring / listening program
        • Google Alerts, Yahoo Alerts, Technorati
      • Use RSS feeds to bring the news to you
      • Join Facebook / Twitter / Flickr
    • From the Phone to the Wave
      • Where will we go next?
    • QUESTIONS Bruce Edwards [email_address] 614.410.4511 http://dublin.oh.us/web/social