Becoming Native, 8 New Rules for Advertising That Works

378 views
346 views

Published on

Focus on why native advertising is a critical concept to consider for those in marketing, advertising and media. 8 rules to start moving your organization toward being native.

Presented at Bend webCAM.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
378
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Becoming Native, 8 New Rules for Advertising That Works

  1. 1. BECOMING NATIVE CHRIS MISMASH : BEND WEBCAM
  2. 2. OH TO BE A PROPHET
  3. 3. WHEN BEST PRACTICE KILLS
  4. 4. WHEN AUDIENCES ARE TARGETS
  5. 5. BEWARE FALSE SENSE OF SECURITY
  6. 6. CAUGHT UP IN ALL THE PROCESS
  7. 7. MILLIONS SPENT 13 TALKING
  8. 8. THE BRAND THAT MAKE US RETHINK
  9. 9. ACTION SPORTS UNLOCKS COALITIONS
  10. 10. MAKE WHAT WE WANT TO SEE NOT WHAT WE HAVE TO SEE.
  11. 11. IF YOU LIKE BAD ODDS, PLAY ADS 0.00144058
  12. 12. ½ OF YOUR CLICKS ARE FAT FINGERS
  13. 13. TELL THE TRUTH, YOU DVR TO SKIP ADS
  14. 14. LOSING CONTROL MAKES ME ANGRY
  15. 15. THIS INDUSTRY IS JUST A BIT CRAZY
  16. 16. WE OPTIMIZE WHERE NO ONE IS LOOKING
  17. 17. KEEP CALM, TRY NOT TO PANIC
  18. 18. THINK BACK TO LOOK FORWARD
  19. 19. IT IS TIME FOR NEW RULES
  20. 20. RULE ONE KEEP MOVING CHANGE WITH PURPOSE. DON’T STOP DOING WHAT IS WORKING FOR YOU TODAY.
  21. 21. RULE TWO THINK WWRBD WHAT WOULD RED BULL DO? KEEP FOCUSED ON BEING AUTHENTIC, COMPELLING, RELEVANT AND SOCIAL.
  22. 22. RULE THREE SHIFT PURPOSE WINNING IN CONTENT HAS NEW MEANING. THE GOAL IS TO GET PEOPLE TO POST AND OWN YOUR CONTENT AS THEIR OWN, NOT TO CRAFT THE MOST CLEVER TAGLINE.
  23. 23. RULE FOUR BUILD THROUGH PEOPLE CREATE PARTICIPATION. THINK ABOUT HOW TO CREATE COALITION TO SHARE YOUR STORY OVER USING MEDIA BUY TO PUSH YOUR STORY.
  24. 24. RULE FIVE BE ON THE INSIDE PEOPLE ARE CUTTING OUT THE PERIPHERY. IT IS CRITICAL TO BE A PART OF THE STORY RATHER THAN SOMETHING STAPLED ON TO THE SIDE OF IT.
  25. 25. RULE SIX MAKE CONTENT THAT COMPELS HOLD A HIGHER STANDARD. CONTENT HAS TO BE SOMETHING PEOPLE SEE BECAUSE THEY WANT TO, NOT BECAUSE THEY HAVE TO.
  26. 26. RULE SEVEN KEEP IT REAL WE CAN ALL SNIFF OUT FAKE. SPEND TIME BEING RELEVANT AND AUTHENTIC TO YOUR AUDIENCE, AND FOCUS LESS ON EXECUTING PERFECTLY “ON BRAND”.
  27. 27. RULE EIGHT LEAN FORWARD THE FUTURE REWARDS BRAVERY. START NOW BY CARVING OFF BUDGET TO EXPERIMENT WITH NATIVE CONTENT.
  28. 28. GOOD EXAMPLE BEING NATIVE IS POSSIBLE, NO MATTER YOUR SIZE OR INDUSTRY. IT JUST REQUIRES SOME CREATIVITY AND THINKING.
  29. 29. LINKS http://www.forbes.com/sites/theyec/2013/08/28/the-growing-impact-of-nativeadvertising-on-brand-marketing/ http://www.theguardian.com/media-network/media-network-blog/2013/jul/26/nativeadvertising-brands-publishers http://www.adweek.com/news/press/details-uses-bloggers-native-advertising-152201 http://www.sharethrough.com/2013/03/new-native-advertising-study-from-nielsenand-sharethrough-shows-why-choice-beats-interruption/ http://www.stance.com/punks-and-poets http://thecreatorsproject.vice.com/en_us http://www.nowness.com/ http://devour.com/ http://cityhomecollective.com/ http://www.youtube.com/watch?v=LerdMmWjU_E
  30. 30. thanks find me on twitter @The_Archetypist or say hello on linkedin or visit me on my where i work at mismash.jux.com

×