Yesterday you learned about branding with social media. Today we will learn how to use social media in your networking and company research/ interview preparation.
Why the internet (LinkedIn, Facebook, Twitter) helps keep relationships. What used to happen when a contact changed jobs? Loss of contacts frequently, especially if the job entailed relocation.
We are going to talk about how LinkedIn will help you in your job search particularly in regard to networking and company research and interview preparation
LinkedIn is designed for professionals to assist them in their networking for a variety of purposes.Collaboration between peers to advance skills and knowledge. Assist friends or others in your network to know more about your professional abilities.Over 80 million networkers to search for on LinkedIn.Explain degrees of separation. If you know 10 people and they each know 10 people who also know 10 people you now have reasonable access to 1,110 people.That is the ideal situation, The numbers will really be lower because some of those people will know people that you know.Over 100,000 recruiters are on LinkedIn. What are they there for, to find the ideal candidate for the job they need to fill.
Many people are not sure who they should connect to. Our recommendation is that you connect to people you network with. Because part of the networking formula, is introducing your contacts as well as getting introductions, many people feel better to connect after a one on one “coffee” meeting, so that they are better able to understand each other and help each other out.
Networking Bios are a great way to help people remember you and remember how they can help you out. Use them purposefully.
Look up your target companies, to see who in your network is or has been in that company. Seek introductions and networking meetings leading to these contacts. From there set up informational meetings with key decision makers in your target companies
Result of company search “Taco Bell”
You can see how many employees are on linkedin as well as employee stats such as job function, years experience, educational degree and university attended
You can also see where employees typically worked before, as well as where they are located
Linked In Ii Rev 1
Leveraging Social Media during Your Job Search<br />2nd Level LinkedIn Workshop<br />
“The internet ‘IS’ a poor substitute for real human interaction, though it does facilitate (or enrich) relationships I'd never have been able to have without it.” Brad F.<br />Linkedin<br /> The Power of Networking<br />
LinkedIn Objectives<br />Leveraging LinkedIn as a tool to facilitate:<br />Networking<br />Company research<br />Interview preparation<br />3<br />
About LinkedIn<br />Networking tool for professionals<br />90 million subscribers - World wide<br />Based on 3 degrees of separation<br />300,000+ recruiters<br />Provided public profile<br />More connections=greater search capability<br />Used by: customers, personnel departments, recruiters, associates, friends...<br />5<br />
LinkedIn Network<br />What is the value of a large network?<br />Greater opportunity to find contacts inyour target companies<br />Greater opportunity to<br /> help connect others to <br /> their target companies<br />More contacts results in higher placement in search engine results<br />6<br />
LinkedIn Network<br />Who should I connect to?<br />Current and previous contacts<br />Supervisors, subordinates and colleagues<br />Vendors and customers<br />Classmates<br />New networking contacts<br />7<br />
LinkedIn Network<br />What is the goal for new networking contacts? <br />Set up one-on-one or informational meeting<br />Ask how you can help them<br />Ask to connect on LinkedIn<br />Ask for new contacts!!<br />Get a new advocate<br />8<br />
Searching on LinkedIn<br />People search<br />Find friends and colleagues from your past<br />Job search<br />Advanced search<br />Companies<br />Location<br />Titles (Recruiter, Talent Acquisition, Human Resources)<br />Employees in your network<br />Keywords<br />Industry<br />9<br />
Networking to Target Companies<br />Networking<br />Join groups pertinent to your function and industry<br />Look for and attend events for the groups<br />Look for members at target companies to network to<br />Job Boards<br />Monster, CareerBuilder, Ladders, Dice, Job Finder, indeed.com, Jobs.com<br />Look up these in LinkedIn to see who you are connected to<br />10<br />
Call to Action<br />Build and/or strengthen your profile<br />Meet people and build your network<br />Search your target companies<br />Research in preparation for interviews<br />Talk to hiring manager if possible<br />Take friend or colleague out to lunch<br />Ask about the company<br />They can pass your resume to hiring manager or recruiter<br />Many jobs are not posted<br />Network.....Network.....Network<br />11<br />
Company Research & Interview Preparation<br /><ul><li>Look at company info on LinkedIn Check out Company Buzz Application on LinkedIn
See what groups key contacts belong to, and follow their discussions
Incorporating Internet Into Job Search<br />Network into company! Do not rely on submitting resume only<br />Apply at Company website whenever possible<br />Find better opportunities on websites which cost employers less and/or employers can use to network and promote their company<br />17<br />Also, Professional Association Websites Often Have Job Boards for Members<br />TIPS IF YOU’RE USING JOB SEARCH ENGINES/JOB BOARDS<br />
Additional Research Sites<br />Better Prepare for Interview By Performing Online Research<br />Research Company (Challenges, future of industry, competitors, mission & goals) <br />Research people (Company goal setters, who’s interviewing you & what they’ve been tasked with)<br />Corporate website – Corporate Governance info <br />Business news sites and trade publications<br />Company profile/analysis websites<br />Trade/professional associations <br />Officers, committees, conference/exhibitor speaker bios<br />18<br />