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Heineken Red Star Soul Uses Social Media to Create a Premium Brand Experience
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Heineken Red Star Soul Uses Social Media to Create a Premium Brand Experience

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Article examines Heineken's successful use of social media combined with VIP invitation only concerts with rising and established celebrities including, Common, Ludacris, Melanie Fiona, T-Pain, Big …

Article examines Heineken's successful use of social media combined with VIP invitation only concerts with rising and established celebrities including, Common, Ludacris, Melanie Fiona, T-Pain, Big Boi, Mickey Factz and Nas. Written by Edward Cates for Savoy Professional's Fall/Winter 2009 issue.


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