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EMC 2410 Lecture 3 Current Concepts

EMC 2410 Lecture 3 Current Concepts






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  • “ Annie Hall” 1977 http://www.youtube.com/watch?v=OpIYz8tfGjY
  • How We ’re Editing Life In A Day http://www.youtube.com/watch?v=f8WFa8tUey8
  • Life In A Day Raw Footage of Life http://www.youtube.com/watch?v=X2NiaCNGR8s
  • http://www.youtube.com/watch?v=9XCZhafbpQQ
  • See definitions in “Head’s Broadcasting in America.”
  • See definitions in “Head’s Broadcasting in America.”
  • See definitions in “Head’s Broadcasting in America.”
  • Consolidation and the 1996 Telecommunications Act
  • Consolidation and the 1996 Telecommunications Act

EMC 2410 Lecture 3 Current Concepts EMC 2410 Lecture 3 Current Concepts Presentation Transcript

  • EMC 2410 Intro to Electronic Media
    • Edward Bowen
    • Lecture Three
    • Current Concepts
    • Broadcasting - Narrowcasting
    A continuum or a dichotomy?
    • broadcast 1767, adj., in reference to the spreading of seed, from broad + cast (v.). Figurative use is recorded from 1785. Modern media use began with radio (1922, adj. and noun). As a verb, recorded from 1813 in an agricultural sense, 1829 in a figurative sense, 1921 in reference to radio. Broadcasting is recorded from 1922.
  • Broadcasting:
    • The scattered dissemination of information (audio and/or video) to anonymous, undefined destinations (listeners or viewers). ( “ Head ’ s ” )
  • Narrowcasting
    • Producing and designing media content in order to target a highly specific segment of the audience. Narrowcasting is often practiced by magazines, radio stations and cablecasters. Opposite of broadcasting. (PBS.org)
  • Broadcasting - Narrowcasting
    • Broadest: CBS, NBC, ABS, FOX
    • Broader: Music Television, News Television, Sports Television
    • Broad: Spike, Lifetime, BET, Logo, CSNBC, Fox News
    • Narrow: Digital Signage
    • Narrower: DOOH (Digital Out of Home), Geotargeting
    • Narrowest: Interactive, Home Video, Contextual Advertising, Behavioral Targeting
  • Broadcasting – Narrowcasting http://youtu.be/1UpzvvqHEXc Broadcast Networks
  • Broadcasting – Narrowcasting http://youtu.be/plrKfwjJgqA Specialty Networks
  • Broadcasting - Narrowcasting http://youtu.be/muAnV8-HKfA Targeted Demographic Programming -Politics
  • Broadcasting - Narrowcasting http://vimeo.com/15956401 Targeted Demographic Programming - Race
  • Broadcasting - Narrowcasting http://youtu.be/KSKFMwugzmE Targeted Demographic Programming - Gender
  • Broadcasting - Narrowcasting http://youtu.be/7J9u0SF3tFc Targeted Demographic Programming - Gender
  • Broadcasting - Narrowcasting http://youtu.be/ePSbkBwOHRU Digital Signage
  • Broadcasting - Narrowcasting http://youtu.be/yjnrLFR4ap8 Digital Signage
  • Broadcasting - Narrowcasting http://youtu.be/ze4ePQ_4h3Y Digital Signage
  • Broadcasting - Narrowcasting http://youtu.be /ze4ePQ_4h3Y DOOH (Digital Out of Home) Leading baby healthcare brand Johnson’s® Baby, is launching its first ever digital out of home campaign on Baby TV, the 271 screen network located in antenatal clinics across the UK
  • Broadcasting - Narrowcasting http://youtu.be/5r06lq8_1nw DOOH (Digital Out of Home)
  • Broadcasting - Narrowcasting http://youtu.be/p6GuEWkXbbA DOOH (Digital Out of Home)
  • Broadcasting - Narrowcasting http://youtu.be/plw3jNcaqjU DOOH (Digital Out of Home) Interactive
  • Broadcasting - Narrowcasting http://youtu.be/CxwnsfrU3zQ Mobile
  • New Media Dramatic Growth of Internet Advertising Revenue
  • CONVERGENCE Technology and Content Technological Convergence: The coming together of, and blurring of lines between, what had previously been separate ways of distributing or receiving information. For example, your I-Phone. Content Convergence: The blurring of distinctions between content due to delivery. For example, broadcast content and cable content entering the home in unison.
  • http://www.youtube.com/watch?v=6ILQrUrEWe8
  • The older generation ’s view of convergence. As “Sunday Morning” on CBS celebrated its 30th anniversary in 2009, Jeff Greenfield contemplated media convergence -- how in this day and age, news and video can be streamed anyplace, anywhere, and anytime. http://youtu.be/JdJlyh76dEc
  • Marshall McLuhan http://youtu.be/ OpIYz8tfGjY Annie Hall (1977)
  • Marshall McLuhan “ Understanding Media” (1964) “ The Medium is the Message” http://youtu.be/ A7GvQdDQv8g
    • Unidirectional becomes Bidirectional
    http://youtu.be/ HluWsMlfj68 Project Natal 2009
    • Unidirectional becomes Bidirectional
    http://youtu.be/ p2qlHoxPioM Kinect 2010
  • User Produced Content http://www.youtube.com/watch?v=D7o7BrlbaDs
  • User Produced Content http://www.youtube.com/watch?v=XMxuocCN1O0
  • User Produced Content http://www.youtube.com/watch?v=f8WFa8tUey8
  • User Produced Content http://www.youtube.com/watch?v=X2NiaCNGR8s
  • User Produced Content http://youtu.be/ 7skPnJOZYdA
    • Companies merging with or acquiring other companies.
    http://youtu.be/ 9XCZhafbpQQ
    • News Corporation
    • Fox Networks
    • Two publishing companies
    • Over 50 newspapers, including the Wall Street Journal
    • Almost 30 magazines
    • 3 sports teams
    • Over 15 production studios
    • Over 100 television and cable stations and networks worldwide, including all Fox networks
    • Satellite Systems
    • Almost 50 web destinations, including MySpace.
    • Comcast ’s acquisition of NBC Universal
    • Comcast - E Entertainment Television, Versus, Golf Channel, Style Network.
    • NBC Universal - NBC Network, NBC Entertainment, Universal Studios, CNBC, MS-NBC, AMC, Telemundo, Bravo, USA Network, Syfy, History Channel, Biography Channel, History Channel, Theme Parks, Hulu
  • CONSOLIDATION http://youtu.be/OFqKCRl0Un0 Peter Hart – Fairness and Accuracy in Reporting (FAIR)
  • CONSOLIDATION http://vimeo.com/26169572 Grass Roots Activism
  • CONSOLIDATION http://abcnews.go.com/Archives/video/feb-1996-telecommunications-act-12859440
  • http://www.youtube.com/watch?v=gFsu-a6KIHI
  • Consolidation
    • Clear Channel Communications
    • Market Facts
    • Reaches more than 154 million people, or 75% of the 18+ U.S. population.
    • Operates over 850 radio stations reaching more than 110 million listeners every week.
    • With international partners, owns and operates more than 140 radio stations in Australia and New Zealand.
    • Premiere Radio Networks syndicates 90 radio programs and services to more than 5,000 radio stations affiliations reaching over 190 million listeners a week.
    • The Katz Media Group is the largest media representation firm in the U.S. representing more than 2,600 radio stations and 400 television stations.
    • Clear Channel Outdoor operates close to one million displays in 45 countries across 5 continents.
    • In the United States, the company operates just under 200,000 advertising displays and has a presence in the top 50 Designated Market Areas.
    www. Clearchannel.com
    • Broadcasting
    • Cable
    • Direct to Home Satellite Television
    • Newspapers
    • Telephone
    • Computer and Internet
    • Publishing
    • Gaming