EMC 2410 Intro to Electronic Media <ul><li>Edward Bowen </li></ul><ul><li>Lecture Two </li></ul><ul><li>Buzzwords  Along t...
Coco – A Prelude The Wall Street Journal August 18, 2011 “ Conan’ Falls Flat in Season 1” http://online.wsj.com/article/SB...
Coco – A Prelude The Hollywood Reporter August 18, 2011 Conan O’Brien’ s first season on TBS has been a pricey flop with  ...
Coco – A Prelude <ul><li>The Problems: </li></ul><ul><li>TBS pays Conan O’Brien more than $ 12 million per year; </li></ul...
Coco – A Prelude <ul><li>The Solution – Spend More Money </li></ul><ul><li>Pay $2 million per episode for  reruns  of “The...
Coco – A Prelude So, how did Conan O’Brien end up on basic cable network TBS?
Coco – A Prelude Programming Broadcast  programming  or  scheduling  is the practice of organizing television shows or rad...
Coco – A Prelude Programming <ul><li>TBS </li></ul><ul><li>One of the first  basic cable superstations  (1976) </li></ul><...
Coco – A Prelude Programming 1997 - TBS begins to  rebrand  itself as a comedy network, leading to a  lineup  including a ...
Coco – A Prelude Re-Branding 2004
Branding
Coco – A Prelude Other  Re-Branding
Coco – A Prelude Programming <ul><li>NBC </li></ul><ul><li>The first major broadcast network </li></ul><ul><li>Inventor of...
Coco – A Prelude Programming <ul><li>NBC </li></ul><ul><li>The first major broadcast network </li></ul><ul><li>Inventor of...
Coco – A Prelude Programming Wall Street Journal August  21, 2009 Jay Leno Gets Ready for  Prime Time
Programming  - Jeff Zucker <ul><li>President and CEO of NBC Universal (NBC, Telemundo, USA SyFy, Bravo, Oxygen, CNBC, MSNB...
Programming - Jeff Zucker <ul><li>Strong on News </li></ul><ul><li>Weak on Entertainment </li></ul>
Programming - Jeff Zucker <ul><li>2003/2004 : NBC unable to find replacements for  “ Friends ”   and  “ Seingeld. ”   NBC'...
Programming - Jeff Zucker <ul><li>2009 . Scheduled  “ The Jay Leno Show ”  at 10 pm four nights a week, leading to Leno/ C...
Coco – A Prelude Programming December 3, 2009
Diversity http://youtu.be/n_utaMIjvVo February, 2010
Diversity http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/
Diversity
Diversity
Diversity
<ul><li>Consolidation </li></ul><ul><li>June 2010:  Jeff Zucker Out at NBC as Planned Comcast Merger Takes Shape </li></ul>
Government Regulation
January 18, 2010 NBC-Comcast Merger Approved by the FCC &quot;The combination of assets creates a leading media and entert...
Government Regulation
Government Regulation
Government Regulation
Diversity?
The Electronic Landscape
Electronic Art - David Hockney
Electronic Art - David Hockney
Electronic Art - David Hockney
Electronic Art - David Hockney
Electronic Art - David Hockney
Electronic Art - David Hockney
Electronic Art - David Hockney http://youtu.be/CqQZIejCIVg
Electronic Art - David Hockney
Electronic Art - David Hockney http://youtu.be/0jabJKtqK0k
Electronic Art – Google Art Project http://www.googleartproject.com/
Electronic Warfare <ul><li>Anonymous </li></ul><ul><li>1605 - The Gunpowder Plot </li></ul><ul><li>Guy Fawkes and others a...
Electronic Warfare <ul><li>Anonymous </li></ul><ul><li>November 5 -The British celebrate Guy Fawkes Day </li></ul>
Electronic Warfare <ul><li>Anonymous </li></ul><ul><li>1982-88: Alan Moore and Dave Gibbons create the graphic novel  “V f...
Electronic Warfare <ul><li>Anonymous </li></ul><ul><li>2006: Film adaptation of  “V for Vendetta” released </li></ul>
Electronic Warfare <ul><li>Anonymous </li></ul><ul><li>Beginning around 2006, loose coalition of  “ hacktivists ”  begin a...
Electronic Warfare <ul><li>2009 Iranian Election Protests </li></ul><ul><li>Anonymous Iran </li></ul>
Electronic Warfare <ul><li>2009 Election Protests </li></ul><ul><li>Anonymous Iran </li></ul><ul><li>Twitter hashtag, chan...
Electronic Warfare <ul><li>InfoWars </li></ul><ul><li>Wikileaks </li></ul>
Electronic Warfare <ul><li>InfoWars </li></ul><ul><li>Anonymous </li></ul>
Electronic Warfare <ul><li>InfoWars </li></ul><ul><li>Anonymous Operation Payback - Over 100 hours of downtime through DDo...
Electronic Warfare <ul><li>InfoWars </li></ul><ul><li>Twitter suspends Anonymous account </li></ul><ul><li>Facebook bans g...
Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul>
Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, Yo...
Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, Yo...
Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, Yo...
Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, Yo...
Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, Yo...
Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, Yo...
Electronic Warfare
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EMC 2410 Lecture 2 Buzzwords

  1. 1. EMC 2410 Intro to Electronic Media <ul><li>Edward Bowen </li></ul><ul><li>Lecture Two </li></ul><ul><li>Buzzwords Along the Electronic Landscape </li></ul>
  2. 2. Coco – A Prelude The Wall Street Journal August 18, 2011 “ Conan’ Falls Flat in Season 1” http://online.wsj.com/article/SB10001424053111903639404576514691273411486.html
  3. 3. Coco – A Prelude The Hollywood Reporter August 18, 2011 Conan O’Brien’ s first season on TBS has been a pricey flop with viewership of Conan down by about 60 percent since a high-profile debut last fall, the Wall Street Journal said on Thursday. http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911
  4. 4. Coco – A Prelude <ul><li>The Problems: </li></ul><ul><li>TBS pays Conan O’Brien more than $ 12 million per year; </li></ul><ul><li>Executives expected late night to be it “next land of opportunity” and O’Brien the “building block” of a network revival; </li></ul><ul><li>In nine months, O’Brien’s viewership has shrunk by about 60%; </li></ul><ul><li>And TBs has cancelled it’s only other late-night show, George Lopez; </li></ul><ul><li>TBS viewership among 18-49 year olds fell 11% this past season, 18-34 year olds by 10.8%. </li></ul>
  5. 5. Coco – A Prelude <ul><li>The Solution – Spend More Money </li></ul><ul><li>Pay $2 million per episode for reruns of “The Big Bang Theory” as a lead-in for “Conan.” </li></ul><ul><li>Develop several new original comedy programs. </li></ul><ul><li>“ We want TBS to be a leading comedy brand ,&quot; Steve Koonin, president of Time Warner's Turner Entertainment Networks, which includes TBS, said in an interview. The company is still working on fleshing out its strategy. &quot;How we get to that destination we don't have 100 percent mapped out today,&quot; Mr. Koonin added. </li></ul>
  6. 6. Coco – A Prelude So, how did Conan O’Brien end up on basic cable network TBS?
  7. 7. Coco – A Prelude Programming Broadcast programming or scheduling is the practice of organizing television shows or radio programs in a daily, weekly, or season-long schedule.
  8. 8. Coco – A Prelude Programming <ul><li>TBS </li></ul><ul><li>One of the first basic cable superstations (1976) </li></ul><ul><li>Known for Atlanta Braves Baseball and reruns of “The Andy Griffith Show” </li></ul><ul><li>Relied largely on syndicated programming </li></ul>
  9. 9. Coco – A Prelude Programming 1997 - TBS begins to rebrand itself as a comedy network, leading to a lineup including a mix of original sitcoms such as Tyler Perry's House of Payne, Meet the Browns and Are We There Yet? and reruns of Seinfeld, Family Guy, The Office, and others.
  10. 10. Coco – A Prelude Re-Branding 2004
  11. 11. Branding
  12. 12. Coco – A Prelude Other Re-Branding
  13. 13. Coco – A Prelude Programming <ul><li>NBC </li></ul><ul><li>The first major broadcast network </li></ul><ul><li>Inventor of the late-night talk show format. </li></ul>1992
  14. 14. Coco – A Prelude Programming <ul><li>NBC </li></ul><ul><li>The first major broadcast network </li></ul><ul><li>Inventor of the late- late-night talk show format. </li></ul>
  15. 15. Coco – A Prelude Programming Wall Street Journal August 21, 2009 Jay Leno Gets Ready for Prime Time
  16. 16. Programming - Jeff Zucker <ul><li>President and CEO of NBC Universal (NBC, Telemundo, USA SyFy, Bravo, Oxygen, CNBC, MSNBC Weather Channel, Universal, Focus, Hulu, iVillage) from February 2007 to June 2010 </li></ul><ul><li>Leadership positions at NBC since 2000. </li></ul><ul><li>24 year career with NBC (news producer, entertainment executive, business leader) </li></ul>
  17. 17. Programming - Jeff Zucker <ul><li>Strong on News </li></ul><ul><li>Weak on Entertainment </li></ul>
  18. 18. Programming - Jeff Zucker <ul><li>2003/2004 : NBC unable to find replacements for “ Friends ” and “ Seingeld. ” NBC's average primetime rating among adults 18-49: 4.5 </li></ul><ul><li>2004 . Moved “ Apprentice ” to Thursdays : 3.5 </li></ul><ul><li>2006 – NBC 2.0 – Downsized by laying off 700 employees : 3.1 </li></ul><ul><li>2007 . Zucker fired Kevin Reilly as entertainment president (who later went on to boost Fox with ‘ Glee ” ) : 2.8 </li></ul><ul><li>2008 . Alienated creative community during the writer ’ s strike : 2.8 </li></ul>
  19. 19. Programming - Jeff Zucker <ul><li>2009 . Scheduled “ The Jay Leno Show ” at 10 pm four nights a week, leading to Leno/ Conan O ’ Brien debacle. NBC's average rating: 2.7 </li></ul>
  20. 20. Coco – A Prelude Programming December 3, 2009
  21. 21. Diversity http://youtu.be/n_utaMIjvVo February, 2010
  22. 22. Diversity http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/
  23. 23. Diversity
  24. 24. Diversity
  25. 25. Diversity
  26. 26. <ul><li>Consolidation </li></ul><ul><li>June 2010: Jeff Zucker Out at NBC as Planned Comcast Merger Takes Shape </li></ul>
  27. 27. Government Regulation
  28. 28. January 18, 2010 NBC-Comcast Merger Approved by the FCC &quot;The combination of assets creates a leading media and entertainment company with the proven capability to provide some of the world’s most popular entertainment, news and sports content, movies and film libraries to consumers anytime, anywhere,&quot; the two companies said in a joint statement.
  29. 29. Government Regulation
  30. 30. Government Regulation
  31. 31. Government Regulation
  32. 32. Diversity?
  33. 33. The Electronic Landscape
  34. 34. Electronic Art - David Hockney
  35. 35. Electronic Art - David Hockney
  36. 36. Electronic Art - David Hockney
  37. 37. Electronic Art - David Hockney
  38. 38. Electronic Art - David Hockney
  39. 39. Electronic Art - David Hockney
  40. 40. Electronic Art - David Hockney http://youtu.be/CqQZIejCIVg
  41. 41. Electronic Art - David Hockney
  42. 42. Electronic Art - David Hockney http://youtu.be/0jabJKtqK0k
  43. 43. Electronic Art – Google Art Project http://www.googleartproject.com/
  44. 44. Electronic Warfare <ul><li>Anonymous </li></ul><ul><li>1605 - The Gunpowder Plot </li></ul><ul><li>Guy Fawkes and others attempt to blow up the Houses of Parlament, assasinate, King James I and restore a Catholic monarch to the British throne. </li></ul>
  45. 45. Electronic Warfare <ul><li>Anonymous </li></ul><ul><li>November 5 -The British celebrate Guy Fawkes Day </li></ul>
  46. 46. Electronic Warfare <ul><li>Anonymous </li></ul><ul><li>1982-88: Alan Moore and Dave Gibbons create the graphic novel “V for Vendetta” </li></ul>
  47. 47. Electronic Warfare <ul><li>Anonymous </li></ul><ul><li>2006: Film adaptation of “V for Vendetta” released </li></ul>
  48. 48. Electronic Warfare <ul><li>Anonymous </li></ul><ul><li>Beginning around 2006, loose coalition of “ hacktivists ” begin activities. </li></ul>
  49. 49. Electronic Warfare <ul><li>2009 Iranian Election Protests </li></ul><ul><li>Anonymous Iran </li></ul>
  50. 50. Electronic Warfare <ul><li>2009 Election Protests </li></ul><ul><li>Anonymous Iran </li></ul><ul><li>Twitter hashtag, change of address </li></ul>
  51. 51. Electronic Warfare <ul><li>InfoWars </li></ul><ul><li>Wikileaks </li></ul>
  52. 52. Electronic Warfare <ul><li>InfoWars </li></ul><ul><li>Anonymous </li></ul>
  53. 53. Electronic Warfare <ul><li>InfoWars </li></ul><ul><li>Anonymous Operation Payback - Over 100 hours of downtime through DDoS (Distributed Denial-of-Service) attacks on PayPal, Mastercard, Visa, others </li></ul>
  54. 54. Electronic Warfare <ul><li>InfoWars </li></ul><ul><li>Twitter suspends Anonymous account </li></ul><ul><li>Facebook bans group ’s page </li></ul>
  55. 55. Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul>
  56. 56. Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, YouTube </li></ul>
  57. 57. Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, YouTube </li></ul>
  58. 58. Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, YouTube </li></ul>
  59. 59. Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, YouTube </li></ul>
  60. 60. Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, YouTube </li></ul>
  61. 61. Electronic Warfare <ul><li>Tunisian Revolution 2010-11 </li></ul><ul><li>Blogs, Facebook, Twitter, WikiLeaks documents, YouTube </li></ul>
  62. 62. Electronic Warfare

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