Strategic Creative Development (The following exercise was inspired by @hyperisland and @tim_leake.24 students actually wr...
Let’s write a book
In three hours
Lesson in:      -speed-idea generation  -collaboration-decision making    -creativity     -thinking   -expression
Topic:What we will change, orThe advertising industry    better watch out, ‘cause here we come.
Here we come
Your job:Stay focused  Work fastBe productive
courtesy @hyperisland
courtesy @hyperisland
Guidelines:  -stickies  -brevity   -clarity
Keep an open mindYou won’t always know  where you’re going  Stay with the flow
Take pictures Instagram   Tweet#buscdbook
Writers on one side Drawers on other  Grab a partner   LET’S GO!!!!
THINK ABOUT:           -who you are         -what you know          -how you work-role of technology in your lives        ...
ANSWER       -why we need to change  -how will you change the business?     -what will you want to make?   -how will techn...
WRITE SOUNDBITES    -one per stickie    -brief and clear      -on the wall
CURATE            -vote for favorites-tic mark on what’s worth putting in book            -we need 10 or 12
Assess
We now have 10--12 subtopics     -take the one you want most          -return to your seat
Write succinct clever headlines       for your chapter
Crazy collaboration creates cooler content        My partner is a developer            We speak in codeDeadlines don’t mat...
Write a lot and narrow to five best:
Pitch to the class and pick the best  Place chapter title on the wall
Order the book:
Pick your chapter:
GO!
Write the chapter to your book.       -200--300 words           -write fast              -edit      -post to google doc
Drawers and art directors:         -encourage            -edit-draw images that represent  -Instagram with hashtag        ...
Drawers and art directors:  -clean, sharp images   -scan into computer    -clean and sharpen      -gather photos -art dire...
Write the chapter to your book.
Break
We should be half way:      10:30 AM
Book title: writers     Edit copy: editor/writerPick images: Instagram? Filters?          Design book:        Begin to mak...
Edit    Proof    Scan  Art direct   PanicStay focused   Divide  Conquer   Finish
Fin
Write a book in three hours
Write a book in three hours
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Write a book in three hours

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Exercise to write a book in three hours. Inspired by @tim_leake and @hyperisland

Published in: Education

Write a book in three hours

  1. 1. Strategic Creative Development (The following exercise was inspired by @hyperisland and @tim_leake.24 students actually wrote and produced a 60 page book in three hours.) Professor Edward Boches BU College of Communication
  2. 2. Let’s write a book
  3. 3. In three hours
  4. 4. Lesson in: -speed-idea generation -collaboration-decision making -creativity -thinking -expression
  5. 5. Topic:What we will change, orThe advertising industry better watch out, ‘cause here we come.
  6. 6. Here we come
  7. 7. Your job:Stay focused Work fastBe productive
  8. 8. courtesy @hyperisland
  9. 9. courtesy @hyperisland
  10. 10. Guidelines: -stickies -brevity -clarity
  11. 11. Keep an open mindYou won’t always know where you’re going Stay with the flow
  12. 12. Take pictures Instagram Tweet#buscdbook
  13. 13. Writers on one side Drawers on other Grab a partner LET’S GO!!!!
  14. 14. THINK ABOUT: -who you are -what you know -how you work-role of technology in your lives -collaboration -opinions about advertising
  15. 15. ANSWER -why we need to change -how will you change the business? -what will you want to make? -how will technology inspire you? -how will you collaborate? -where will you work? -role of women? -diversity? -content, what will it be?-how will you relate to older generation?
  16. 16. WRITE SOUNDBITES -one per stickie -brief and clear -on the wall
  17. 17. CURATE -vote for favorites-tic mark on what’s worth putting in book -we need 10 or 12
  18. 18. Assess
  19. 19. We now have 10--12 subtopics -take the one you want most -return to your seat
  20. 20. Write succinct clever headlines for your chapter
  21. 21. Crazy collaboration creates cooler content My partner is a developer We speak in codeDeadlines don’t matter in the realtime world
  22. 22. Write a lot and narrow to five best:
  23. 23. Pitch to the class and pick the best Place chapter title on the wall
  24. 24. Order the book:
  25. 25. Pick your chapter:
  26. 26. GO!
  27. 27. Write the chapter to your book. -200--300 words -write fast -edit -post to google doc
  28. 28. Drawers and art directors: -encourage -edit-draw images that represent -Instagram with hashtag #buscd book
  29. 29. Drawers and art directors: -clean, sharp images -scan into computer -clean and sharpen -gather photos -art direct backgrounds
  30. 30. Write the chapter to your book.
  31. 31. Break
  32. 32. We should be half way: 10:30 AM
  33. 33. Book title: writers Edit copy: editor/writerPick images: Instagram? Filters? Design book: Begin to make it: PR/Promotion plan: Next steps: Can we finish?
  34. 34. Edit Proof Scan Art direct PanicStay focused Divide Conquer Finish
  35. 35. Fin
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