Strategic Creative Development (The following exercise was inspired by @hyperisland and @tim_leake.24 students actually wrote and produced a 60 page book in three hours.) Professor Edward Boches BU College of Communication
Writers on one side Drawers on other Grab a partner LET’S GO!!!!
THINK ABOUT: -who you are -what you know -how you work-role of technology in your lives -collaboration -opinions about advertising
ANSWER -why we need to change -how will you change the business? -what will you want to make? -how will technology inspire you? -how will you collaborate? -where will you work? -role of women? -diversity? -content, what will it be?-how will you relate to older generation?
WRITE SOUNDBITES -one per stickie -brief and clear -on the wall
CURATE -vote for favorites-tic mark on what’s worth putting in book -we need 10 or 12