WELCOME TO
MAKING DIGITAL
WORK
NYC 2010
mullen.com
edwardboches.com
@edwardboches
Tuesday, November 30, 2010
#bdwny
Tuesday, November 30, 2010
post@makingdigitalworknyc.posterous.com
Tuesday, November 30, 2010
Why are you here?
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Lumbering advertising behemoths
have advantages over
smaller, cutting-edge firms
Tuesday, November 30, 2010
In transformative markets,
incumbents rarely survive
Tuesday, November 30, 2010
Tuesday, November 30, 2010
500,000,000	
  (FB)
86,000	
  (YT)
10,000,000,000	
  (Tweets)
5,000,000,000	
  
5,000,000,000
500,000,000
50,000,000
86,00...
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Coding is more prized than
copywriting
Tuesday, November 30, 2010
XBox or Google on the resume trump
BBDO or Grey on the resume
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
We are living through the disorientation that comes from
including 2 billion new participants in a media landscape
previou...
Tuesday, November 30, 2010
Tuesday, November 30, 2010
We regretfully admit that
something has happened off the
Gulf Coast.
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
A new mindset
Tuesday, November 30, 2010
audience
messages
target
media plan
penetrate
community
experiences
invite
interest plan
collaborate
Tuesday, November 30,...
User experience and
engagement are the new
art and copy
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Tuesday, November 30, 2010
A new brief
Tuesday, November 30, 2010
Interactive, Participatory,
Shareable, Useful
Tuesday, November 30, 2010
T-shaped people and
better collaboration
Tuesday, November 30, 2010
analytics
copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/so...
CW
AD
CW
Design
UX
Social
CW
AD
Social
Mobile
Design
UX
Tech
Mobile
Tuesday, November 30, 2010
= 1
= 6
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Learn by doing
Tuesday, November 30, 2010
Tuesday, November 30, 2010
Day One
Strategy for the digital age
New teams and processes
Workshop: revealing anxieties
From websites to eco-systems
Gr...
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Making Digital Work, Introduction to the Workshop

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Introduction to Boulder Digital Works, Making Digital Work, NYC Workshop, Dec 2 and 3 2010

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Making Digital Work, Introduction to the Workshop

  1. 1. WELCOME TO MAKING DIGITAL WORK NYC 2010 mullen.com edwardboches.com @edwardboches Tuesday, November 30, 2010
  2. 2. #bdwny Tuesday, November 30, 2010
  3. 3. post@makingdigitalworknyc.posterous.com Tuesday, November 30, 2010
  4. 4. Why are you here? Tuesday, November 30, 2010
  5. 5. Tuesday, November 30, 2010
  6. 6. Tuesday, November 30, 2010
  7. 7. Tuesday, November 30, 2010
  8. 8. Lumbering advertising behemoths have advantages over smaller, cutting-edge firms Tuesday, November 30, 2010
  9. 9. In transformative markets, incumbents rarely survive Tuesday, November 30, 2010
  10. 10. Tuesday, November 30, 2010
  11. 11. 500,000,000  (FB) 86,000  (YT) 10,000,000,000  (Tweets) 5,000,000,000   5,000,000,000 500,000,000 50,000,000 86,000 Tuesday, November 30, 2010
  12. 12. Tuesday, November 30, 2010
  13. 13. Tuesday, November 30, 2010
  14. 14. Coding is more prized than copywriting Tuesday, November 30, 2010
  15. 15. XBox or Google on the resume trump BBDO or Grey on the resume Tuesday, November 30, 2010
  16. 16. Tuesday, November 30, 2010
  17. 17. Tuesday, November 30, 2010
  18. 18. Tuesday, November 30, 2010
  19. 19. We are living through the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionals. Tuesday, November 30, 2010
  20. 20. Tuesday, November 30, 2010
  21. 21. Tuesday, November 30, 2010
  22. 22. We regretfully admit that something has happened off the Gulf Coast. Tuesday, November 30, 2010
  23. 23. Tuesday, November 30, 2010
  24. 24. Tuesday, November 30, 2010
  25. 25. Tuesday, November 30, 2010
  26. 26. Tuesday, November 30, 2010
  27. 27. Tuesday, November 30, 2010
  28. 28. Tuesday, November 30, 2010
  29. 29. Tuesday, November 30, 2010
  30. 30. A new mindset Tuesday, November 30, 2010
  31. 31. audience messages target media plan penetrate community experiences invite interest plan collaborate Tuesday, November 30, 2010
  32. 32. User experience and engagement are the new art and copy Tuesday, November 30, 2010
  33. 33. Tuesday, November 30, 2010
  34. 34. Tuesday, November 30, 2010
  35. 35. Tuesday, November 30, 2010
  36. 36. Tuesday, November 30, 2010
  37. 37. Tuesday, November 30, 2010
  38. 38. A new brief Tuesday, November 30, 2010
  39. 39. Interactive, Participatory, Shareable, Useful Tuesday, November 30, 2010
  40. 40. T-shaped people and better collaboration Tuesday, November 30, 2010
  41. 41. analytics copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media Tuesday, November 30, 2010
  42. 42. CW AD CW Design UX Social CW AD Social Mobile Design UX Tech Mobile Tuesday, November 30, 2010
  43. 43. = 1 = 6 Tuesday, November 30, 2010
  44. 44. Tuesday, November 30, 2010
  45. 45. Learn by doing Tuesday, November 30, 2010
  46. 46. Tuesday, November 30, 2010
  47. 47. Day One Strategy for the digital age New teams and processes Workshop: revealing anxieties From websites to eco-systems Great creative: what and how How to actually make stuff Workshop: Make something Day Two Panel: new models and lesson Changing an organization Workshop: Make something Role of creative technologist Propagation Planning Workshop: Go forth and propagate Tuesday, November 30, 2010
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