Your SlideShare is downloading. ×
Making Digital Work, Introduction to the Workshop
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Making Digital Work, Introduction to the Workshop

8,570
views

Published on

Introduction to Boulder Digital Works, Making Digital Work, NYC Workshop, Dec 2 and 3 2010

Introduction to Boulder Digital Works, Making Digital Work, NYC Workshop, Dec 2 and 3 2010

Published in: Business

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
8,570
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
78
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. WELCOME TO MAKING DIGITAL WORK NYC 2010 mullen.com edwardboches.com @edwardboches Tuesday, November 30, 2010
  • 2. #bdwny Tuesday, November 30, 2010
  • 3. post@makingdigitalworknyc.posterous.com Tuesday, November 30, 2010
  • 4. Why are you here? Tuesday, November 30, 2010
  • 5. Tuesday, November 30, 2010
  • 6. Tuesday, November 30, 2010
  • 7. Tuesday, November 30, 2010
  • 8. Lumbering advertising behemoths have advantages over smaller, cutting-edge firms Tuesday, November 30, 2010
  • 9. In transformative markets, incumbents rarely survive Tuesday, November 30, 2010
  • 10. Tuesday, November 30, 2010
  • 11. 500,000,000  (FB) 86,000  (YT) 10,000,000,000  (Tweets) 5,000,000,000   5,000,000,000 500,000,000 50,000,000 86,000 Tuesday, November 30, 2010
  • 12. Tuesday, November 30, 2010
  • 13. Tuesday, November 30, 2010
  • 14. Coding is more prized than copywriting Tuesday, November 30, 2010
  • 15. XBox or Google on the resume trump BBDO or Grey on the resume Tuesday, November 30, 2010
  • 16. Tuesday, November 30, 2010
  • 17. Tuesday, November 30, 2010
  • 18. Tuesday, November 30, 2010
  • 19. We are living through the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionals. Tuesday, November 30, 2010
  • 20. Tuesday, November 30, 2010
  • 21. Tuesday, November 30, 2010
  • 22. We regretfully admit that something has happened off the Gulf Coast. Tuesday, November 30, 2010
  • 23. Tuesday, November 30, 2010
  • 24. Tuesday, November 30, 2010
  • 25. Tuesday, November 30, 2010
  • 26. Tuesday, November 30, 2010
  • 27. Tuesday, November 30, 2010
  • 28. Tuesday, November 30, 2010
  • 29. Tuesday, November 30, 2010
  • 30. A new mindset Tuesday, November 30, 2010
  • 31. audience messages target media plan penetrate community experiences invite interest plan collaborate Tuesday, November 30, 2010
  • 32. User experience and engagement are the new art and copy Tuesday, November 30, 2010
  • 33. Tuesday, November 30, 2010
  • 34. Tuesday, November 30, 2010
  • 35. Tuesday, November 30, 2010
  • 36. Tuesday, November 30, 2010
  • 37. Tuesday, November 30, 2010
  • 38. A new brief Tuesday, November 30, 2010
  • 39. Interactive, Participatory, Shareable, Useful Tuesday, November 30, 2010
  • 40. T-shaped people and better collaboration Tuesday, November 30, 2010
  • 41. analytics copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media Tuesday, November 30, 2010
  • 42. CW AD CW Design UX Social CW AD Social Mobile Design UX Tech Mobile Tuesday, November 30, 2010
  • 43. = 1 = 6 Tuesday, November 30, 2010
  • 44. Tuesday, November 30, 2010
  • 45. Learn by doing Tuesday, November 30, 2010
  • 46. Tuesday, November 30, 2010
  • 47. Day One Strategy for the digital age New teams and processes Workshop: revealing anxieties From websites to eco-systems Great creative: what and how How to actually make stuff Workshop: Make something Day Two Panel: new models and lesson Changing an organization Workshop: Make something Role of creative technologist Propagation Planning Workshop: Go forth and propagate Tuesday, November 30, 2010