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Making Digital Work, Introduction to the Workshop

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Introduction to Boulder Digital Works, Making Digital Work, NYC Workshop, Dec 2 and 3 2010

Introduction to Boulder Digital Works, Making Digital Work, NYC Workshop, Dec 2 and 3 2010

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Making Digital Work, Introduction to the Workshop Presentation Transcript

  • 1. WELCOME TO MAKING DIGITAL WORK NYC 2010 mullen.com edwardboches.com @edwardbochesTuesday, November 30, 2010
  • 2. #bdwnyTuesday, November 30, 2010
  • 3. post@makingdigitalworknyc.posterous.comTuesday, November 30, 2010
  • 4. Why are you here?Tuesday, November 30, 2010
  • 5. Tuesday, November 30, 2010
  • 6. Tuesday, November 30, 2010
  • 7. Tuesday, November 30, 2010
  • 8. Lumbering advertising behemoths have advantages over smaller, cutting-edge firmsTuesday, November 30, 2010
  • 9. In transformative markets, incumbents rarely surviveTuesday, November 30, 2010
  • 10. Tuesday, November 30, 2010
  • 11. 5,000,000,000 500,000,000  (FB) 86,000  (YT) 500,000,000 10,000,000,000  (Tweets) 50,000,000 5,000,000,000   86,000Tuesday, November 30, 2010
  • 12. Tuesday, November 30, 2010
  • 13. Tuesday, November 30, 2010
  • 14. Coding is more prized than copywritingTuesday, November 30, 2010
  • 15. XBox or Google on the resume trump BBDO or Grey on the resumeTuesday, November 30, 2010
  • 16. Tuesday, November 30, 2010
  • 17. Tuesday, November 30, 2010
  • 18. Tuesday, November 30, 2010
  • 19. We are living through the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionals.Tuesday, November 30, 2010
  • 20. Tuesday, November 30, 2010
  • 21. Tuesday, November 30, 2010
  • 22. We regretfully admit that something has happened off the Gulf Coast.Tuesday, November 30, 2010
  • 23. Tuesday, November 30, 2010
  • 24. Tuesday, November 30, 2010
  • 25. Tuesday, November 30, 2010
  • 26. Tuesday, November 30, 2010
  • 27. Tuesday, November 30, 2010
  • 28. Tuesday, November 30, 2010
  • 29. Tuesday, November 30, 2010
  • 30. A new mindsetTuesday, November 30, 2010
  • 31. audience community messages experiences target invite media plan interest plan penetrate collaborateTuesday, November 30, 2010
  • 32. User experience and engagement are the new art and copyTuesday, November 30, 2010
  • 33. Tuesday, November 30, 2010
  • 34. Tuesday, November 30, 2010
  • 35. Tuesday, November 30, 2010
  • 36. Tuesday, November 30, 2010
  • 37. Tuesday, November 30, 2010
  • 38. A new briefTuesday, November 30, 2010
  • 39. Interactive, Participatory, Shareable, UsefulTuesday, November 30, 2010
  • 40. T-shaped people and better collaborationTuesday, November 30, 2010
  • 41. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analyticsTuesday, November 30, 2010
  • 42. CW CW CW Design AD Design AD UX UX Social Tech Social Mobile MobileTuesday, November 30, 2010
  • 43. = 1 = 6Tuesday, November 30, 2010
  • 44. Tuesday, November 30, 2010
  • 45. Learn by doingTuesday, November 30, 2010
  • 46. Tuesday, November 30, 2010
  • 47. Day One Day Two Strategy for the digital age Panel: new models and lesson New teams and processes Changing an organization Workshop: revealing anxieties Workshop: Make something From websites to eco-systems Role of creative technologist Great creative: what and how Propagation Planning How to actually make stuff Workshop: Go forth and propagate Workshop: Make somethingTuesday, November 30, 2010