Making Digital Work, Introduction to the Workshop

WELCOME TO MAKING DIGITAL WORK NYC 2010 mullen.com edwardboches.com @edwardbochesTuesday, November 30, 2010

#bdwnyTuesday, November 30, 2010

post@makingdigitalworknyc.posterous.comTuesday, November 30, 2010

Why are you here?Tuesday, November 30, 2010

Tuesday, November 30, 2010

Lumbering advertising behemoths have advantages over smaller, cutting-edge ﬁrmsTuesday, November 30, 2010

In transformative markets, incumbents rarely surviveTuesday, November 30, 2010

5,000,000,000 500,000,000 (FB) 86,000 (YT) 500,000,000 10,000,000,000 (Tweets) 50,000,000 5,000,000,000 86,000Tuesday, November 30, 2010

Coding is more prized than copywritingTuesday, November 30, 2010

XBox or Google on the resume trump BBDO or Grey on the resumeTuesday, November 30, 2010

We are living through the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionals.Tuesday, November 30, 2010

We regretfully admit that something has happened off the Gulf Coast.Tuesday, November 30, 2010

A new mindsetTuesday, November 30, 2010

audience community messages experiences target invite media plan interest plan penetrate collaborateTuesday, November 30, 2010

User experience and engagement are the new art and copyTuesday, November 30, 2010

A new briefTuesday, November 30, 2010

Interactive, Participatory, Shareable, UsefulTuesday, November 30, 2010

T-shaped people and better collaborationTuesday, November 30, 2010

copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analyticsTuesday, November 30, 2010

CW CW CW Design AD Design AD UX UX Social Tech Social Mobile MobileTuesday, November 30, 2010

= 1 = 6Tuesday, November 30, 2010

Learn by doingTuesday, November 30, 2010

Day One Day Two Strategy for the digital age Panel: new models and lesson New teams and processes Changing an organization Workshop: revealing anxieties Workshop: Make something From websites to eco-systems Role of creative technologist Great creative: what and how Propagation Planning How to actually make stuff Workshop: Go forth and propagate Workshop: Make somethingTuesday, November 30, 2010

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Making Digital Work, Introduction to the Workshop

by edward boches on Nov 30, 2010

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Making Digital Work, Introduction to the Workshop — Presentation Transcript