The Pulse/Boston Red Sox

Red Sox Social Media Fans RejoiceTuesday, September 20, 2011

Like the Red Sox? Like social media? Like Twitter? You’ll love The Pulse/Boston Red Sox. Come and be part of the game, the conversation, the buzz, and the coverage. Listen in, share your opinion, or try your hand at being a social media sports commentator. The Pulse/Boston Red Sox is that and more. It’s whatever you make of it. Right now it’s a new media experience combining Boston.com content, social media chatter, data and analytics, even Instagram photos. But with your help, feedback, and participation, we might be able to make it an even better online sports experience.Tuesday, September 20, 2011

Introducing: The Pulse/Boston Red Sox brought to you by Boston.com, Mullen and PointsLocalTuesday, September 20, 2011

The Pulse/Boston Red Sox It’s a new kind of media experience that combines high-quality professional content, reader participation, interactive social data as infotainment and the opportunity for branded sponsorship that enables real time engagement.Tuesday, September 20, 2011

Online now, mobile coming...Tuesday, September 20, 2011

Content: The Pulse/Boston Red Sox Twitter volume and sentiment by game and time frame Real time Twitter sentiment for Red Sox and players Conversation and sentiment by state and region Content from Boston.com and leading bloggers Fan photos posted via InstagramTuesday, September 20, 2011

Participation: The Pulse/Boston Red Sox Tweet directly from the page and have Tweets appear on the page by using the #PulseRedSox hashtag Use the platform to share your content, your voice, your pictures and even build your own following Post photos using Instagram by tagging photos #pulseredsoxTuesday, September 20, 2011

Sponsorship: The Pulse/Boston Red Sox Maintain a branded Tweet box at the top of the stream Engage in the conversation in real time via the #PulseRedSox hashtag and your own cleverness Create ad units out of Instagram nomenclature (a rst!)Tuesday, September 20, 2011

Our thinking: The Pulse/Boston Red Sox The lines between content and readers, brands and customers, old media and new media are blurring. The Pulse is an experiment in tearing down some of the walls. Here readers are more integrated with the topic and the content. Data about their participation is instantly available. Users are invited to play a larger role in the conversation. Advertisers don’t simply have to “buy” an ad, they can nd a way to interact with prospects around a topic that matters to those users.Tuesday, September 20, 2011

The collaborative: Boston.com, Mullen, PointsLocal Boston.com is hosting The Pulse as part of its new media lab and its interest in creating innovative, digital experiences. Boston Globe and Boston.com sportswriters will be featured on The Pulse/Boston Red Sox Mullen is a leading, Ad Age A-list advertising agency, named the fourth most innovative marketing company in America by Fast Company. The Pulse/Boston Red Sox emerged from its innovation lab. PointsLocal manages aggregated content and specializes in natural language processing. Able to determine geo-coded locations and places, topics and sentiment, it’s an ideal partner for media, political campaigns and entertainment.Tuesday, September 20, 2011

Feature recap Adjustable timeline to see sentiment and volume in relationship to gamesTuesday, September 20, 2011

Feature recap Player popularity by volume and sentiment, controlled by the time barTuesday, September 20, 2011

Feature recap Across the nation, how do fans feel about the Sox?Tuesday, September 20, 2011

Feature recap Join the conversation with #PulseRedSoxTuesday, September 20, 2011

Feature recap See yours and other fans photos in the streamTuesday, September 20, 2011

Feature recap Content from Boston.com sportswriters and bloggers, tooTuesday, September 20, 2011

Feature recap First ever ads created with Instagram nomenclatureTuesday, September 20, 2011

Contacts: Boston.com: Chris Rattey, rattey@boston.com Mullen: Edward Boches, eboches@mullen.com 617-226-9000 @edwardboches PointsLocal: Michael Schlein, michael@pointslocal.comTuesday, September 20, 2011

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The Pulse/Boston Red Sox

by edward boches on Sep 20, 2011

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The Pulse/Boston Red Sox — Presentation Transcript