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The Future Of Advertising (The Greatest Business)
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The Future Of Advertising (The Greatest Business)

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The Future of Advertising: Still the Greates Business. Presentation made to Professor Tobe Berkovitz's Video and Media class at Boston University College of Communications on 12/2/2009.

The Future of Advertising: Still the Greates Business. Presentation made to Professor Tobe Berkovitz's Video and Media class at Boston University College of Communications on 12/2/2009.

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  • The truth about how marketing and advertising, even the media has evolved.
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  • A really fun slideshow! That's a lot of information packed into a fun package. I heard you're giving a talk at BU again next year, and I can't wait for that!
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  • 1. So what is the future of advertising? Thursday, December 3, 2009 Everyone is asking this question. What is the future of advertising? Brands will still be around. But change will continue to accelerate.
  • 2. it ain’t an ad Thursday, December 3, 2009 What is this? And ad? A community? Co-creation? The role of brand, consumer, message and media are blurring. And that doesn’t even include the technology. Nike’s Chalkbot posted consumer generated messages on the roads of the Tour de France.
  • 3. everything has changed Thursday, December 3, 2009
  • 4. everything has changed consumers brands marketing plans creative agencies Thursday, December 3, 2009 Consumers, brands, marketing plans, creative and agencies aren’t what they used to be.
  • 5. the consumer used to watch Thursday, December 3, 2009 Consumer used to watch. http://bit.ly/3ZpBln
  • 6. now she creates Thursday, December 3, 2009 Now they share, comment, criticize and create. http://bit.ly/2zhG4x
  • 7. she takes control Thursday, December 3, 2009 Comcast must die, the site and additional consumer generated content preceded things like Motrin Moms and United’s guitar fiasco. Consumers are in control, not advertisers.
  • 8. she posesses new power Thursday, December 3, 2009 Red Laser, the killer iPhone app that lets you check the price of everything.
  • 9. this is a brand This is a brand Thursday, December 3, 2009 This man is a brand. You should know who he is.
  • 10. Thursday, December 3, 2009 A folding table, a video camera, some knowledge and a little passion = an $80 million dollar brand and getting bigger every day.
  • 11. marketing plans as we know them are dead Thursday, December 3, 2009 A new way to launch a product?
  • 12. Thursday, December 3, 2009 Target bloggers and YouTube videographers. They are the new influencers.
  • 13. what is creative? Thursday, December 3, 2009 What is creative?
  • 14. Thursday, December 3, 2009 How about an avatar that is a product demo, a media channel, a satisfied customers all in one?
  • 15. what happened to the advertising agency? Thursday, December 3, 2009 Remember TV spots? This was one of the greats.
  • 16. LINK Thursday, December 3, 2009 From an agency that just went out of business.
  • 17. LINK Thursday, December 3, 2009 From an agency that just went out of business.
  • 18. Thursday, December 3, 2009 Only to be replaced by a new model. Say hello to crowdsourding.
  • 19. "We were so overwhelmed with the level of entries and range of high-quality creative ideas pitched for the brief that we found it impossible to pick one. We're certain the two ideas will be a successful campaign for the Peperami brand and the legendary Animal." Peperami marketing manager Noam Buchalter Thursday, December 3, 2009 It’s happening everywhere, on both sides of the pond. What does this mean? Is this a trend? Will we see better work? Should we embrace co-creation?
  • 20. Thursday, December 3, 2009 Thousands of people lose their jobs. One person makes a movie about it thanks to social media. Are the unemployed learning how to use that social media? They better be.
  • 21. Thursday, December 3, 2009 Even though the signs are of desperation and decline...
  • 22. Thursday, December 3, 2009 ....people still want to work in this business. (photo by Aaron Nace: http://bit.ly/6xQvAl)
  • 23. Thursday, December 3, 2009 Why? Because it’s still the best business in the world if you love to think, solve problems, create, and be part of a tribe of like-minded people.
  • 24. thank you Thursday, December 3, 2009