The End of Us and Them: SI Newhouse School of Public Communication

Global Leaders in Digital & Social Media Speaker Series “The End of Us And Them” Edward Boches, Chief Innovation Officer Wednesday, October 26, 2011 6 p.m. Herg Auditorium How do we resolve the need and desire to control brands and messages with the equal need to let go and invite participation? The ramifications affect how we change our mindsets, our company cultures, teams, briefs and creative output. Edward is one of Mullen’s original partners and has defined the agency’s creative standards, established its PR group, integrated digital design and production into agency operations, & launched its social influence practice. He focuses on emerging technology, social platforms and changing consumer media habits to develop innovative ideas for clients including JetBlue, Zappos, Google, and Olympus. Mullen is ranked no. 3 on the Ad Age Agency A-List. In addition to his day job, Edward speaks frequently on industry and consumer trends; writes an Ad Age 150 blog called Creativity_Unbound; serves on the board of directors at Boulder Digital Works; he is also a board member at Spring Partners, makers of the popular Springpad application. The Newhouse Global Leaders in Digital and Social Media Speaker Series explores innovative digital and social media engagement from around the world. Speakers represent leadership in thought and innovation in their fields. Follow the talk on Twitter via #NewhouseGLDSM.Thursday, October 27, 11

The end of us and themThursday, October 27, 11

Thursday, October 27, 11

$172 billion 5.1 percent $2.7 millionThursday, October 27, 11

In the future, marketing will be like sexThursday, October 27, 11

Only the losers will pay for it.Thursday, October 27, 11

Mayhem on Madison AvenueThursday, October 27, 11

Porn and other Social networks and blogs Portals, videos, search Online games Email News and current eventsThursday, October 27, 11

Social networks and blogs News and current eventsThursday, October 27, 11

We are living through the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionalsThursday, October 27, 11

digital doctorThursday, October 27, 11

Ideas Words Pictures StoriesThursday, October 27, 11

Ideas Community Social platforms APIs and technologyThursday, October 27, 11

audience messages target media plan penetrateThursday, October 27, 11

audience community messages experiences target invite media plan interest plan penetrate collaborateThursday, October 27, 11

Thursday, October 27, 11 III

CW/ADThursday, October 27, 11

Social engineer CW/AD UX DeveloperThursday, October 27, 11

AdsThursday, October 27, 11

Ads ExperiencesThursday, October 27, 11

Buying attentionThursday, October 27, 11

Buying attention Earning attentionThursday, October 27, 11

Changing behaviorThursday, October 27, 11

Changing behavior Leveraging behaviorThursday, October 27, 11

Your go-to source for new ideas and inspiration GOOD BELLY PROJECT USES INSTAGRAM TO HELP FEED CHILDREN IN EAST AFRICA By Emma Hutchings on October 20, 2011 Boston-based advertising agency Mullen has partnered with Unicef and Made by Many to help the children affected by the famine in East Africa. On October 16th (World Food Day), they launched the Good Belly Project in collaboration with restaurants around Boston. People who eat at the participating restaurants are asked to take a picture of their meal with the photo sharing app Instagram. When someone posts a photo, tags it with #goodbellyproject and sets the restaurant as their location, the restaurant will donate $1. All of the proceeds raised will go towards helping with the famine, and the project runs until November 6th. The ad agency wrote: Mullen wanted to make this charity fun for Boston foodies, so we’ve centered it on enjoying what you already love to do rather than depriving yourself like other charities ask you to do.Thursday, October 27, 11

ServiceThursday, October 27, 11

Service InnovationThursday, October 27, 11

Thursday, October 27, 11 VI

youThursday, October 27, 11

copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analyticsThursday, October 27, 11

thank youThursday, October 27, 11

http://edwardboches.com	1781
http://www.dr4ward.com	151
http://feeds2.feedburner.com	43
http://rebuildingcreativity.wordpress.com	12
http://jaredroy.blogspot.com	10
http://paper.li	6
http://www.typepad.com	3
http://us-w1.rockmelt.com	3
http://www.twylah.com	2
http://www.netvibes.com	2
http://branding.collected.info	2
http://webcache.googleusercontent.com	1
http://www.hanrss.com	1
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http://betastudent.collected.info	1
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The End of Us and Them: SI Newhouse School of Public Communication

by edward boches on Oct 27, 2011

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The End of Us and Them: SI Newhouse School of Public Communication — Presentation Transcript