The End of Us and Them (rev 2)
by edward boches, Chief Innovation Officer, Creative Director, Writer, Teacher, Maker of Things at Mullen, Boston University on Feb 14, 2011
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New ways to market and communicate in an age when there are "2 billion new participants in a media landscape previously controlled by a select few." ...
New ways to market and communicate in an age when there are "2 billion new participants in a media landscape previously controlled by a select few."
Keynote to University of Oregon School of Journalism and Communication on February 10, 2011.
Talk about new trends, tactics and techniques that agencies and marketers should master, and the individual skills needed to stay relevant.
Video of talk should be available soon. Will add link here when it is.
Slide 27: The Common, from Alex Bogusky and the FearlessRevolution.com
Slide 29 and 30 from Fast Company article on advertising
Slide 52 from Skype and Made by Many
Slide 58 Test/Learn/Make from Made by Many
Slide 59 Art of the Trench, Burberry
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