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The end of us and them                                  the end of                                 us and them            ...
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
We are living through the disorientation that                                        comes from including 2 billion new   ...
Ive agreed to put my life in the hands of nearly 2,000              complete strangers in the belief that their support,  ...
Saturday, February 12, 2011
Saturday, February 12, 2011
lemonade                                         Text                              http://buyaframe.lemonadedetroit.com/Sa...
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
“Could you      please make the      logo bigger?”Saturday, February 12, 2011
We regretfully admit that                              something has happened off the                              Gulf Co...
Saturday, February 12, 2011
Saturday, February 12, 2011
Introducing COMMON:                                                                      Common purpose,                  ...
Saturday, February 12, 2011
fastSaturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
technologies are not simply inventions                              which people employ but are the means                 ...
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
the consumer wants to createSaturday, February 12, 2011
we have complex    relationships with mediaSaturday, February 12, 2011
community is our new                              source of contentSaturday, February 12, 2011
and we are constantly connected to themSaturday, February 12, 2011
we want              7                   to do business                   with an individualSaturday, February 12, 2011
we join forces to exert influence                                                  sameSaturday, February 12, 2011
there’s no such thing as perfectSaturday, February 12, 2011
we have a new definition of qualitySaturday, February 12, 2011
attention is the                                 new scarcitySaturday, February 12, 2011
In transformative markets incumbents rarely survive.Saturday, February 12, 2011
In transformative markets incumbents rarely survive.   So maybe we should change.Saturday, February 12, 2011
Our mindsetSaturday, February 12, 2011
audience                               messages                                  target                              media...
audience   community                               messages    experiences                                  target   invit...
User experience and engagement              are the new art and copySaturday, February 12, 2011
Saturday, February 12, 2011
What we makeSaturday, February 12, 2011
antwerp zooSaturday, February 12, 2011
antwerp zoo                              http://www.youtube.com/                               watch?v=F1uwexYeKAgSaturday...
make                  make                      make           lea                                            lea         ...
Saturday, February 12, 2011
The speed with which we deliver itSaturday, February 12, 2011
t welpforceSaturday, February 12, 2011
How we distribute contentSaturday, February 12, 2011
uniqloSaturday, February 12, 2011
How we invite participationSaturday, February 12, 2011
ford fiestaSaturday, February 12, 2011
Our technique for telling storiesSaturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
How we generate good willSaturday, February 12, 2011
Saturday, February 12, 2011
How we create community valueSaturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
New skillsSaturday, February 12, 2011
copywriter                                 art director                                web designer                       ...
copywriter                                 art director                                web designer                       ...
New tools, platforms, technologiesSaturday, February 12, 2011
Saturday, February 12, 2011
New ways of collaboratingSaturday, February 12, 2011
Saturday, February 12, 2011
=   1                              =   6Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Saturday, February 12, 2011
Thank you.Saturday, February 12, 2011
the endSaturday, February 12, 2011
The End of Us and Them (rev 2)
The End of Us and Them (rev 2)
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The End of Us and Them (rev 2)

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New ways to market and communicate in an age when there are "2 billion new participants in a media landscape previously controlled by a select few."

Keynote to University of Oregon School of Journalism and Communication on February 10, 2011.

Talk about new trends, tactics and techniques that agencies and marketers should master, and the individual skills needed to stay relevant.

Video of talk should be available soon. Will add link here when it is.

Some credits
Slide 27: The Common, from Alex Bogusky and the FearlessRevolution.com
Slide 29 and 30 from Fast Company article on advertising
Slide 52 from Skype and Made by Many
Slide 58 Test/Learn/Make from Made by Many
Slide 59 Art of the Trench, Burberry

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Transcript of "The End of Us and Them (rev 2)"

  1. 1. The end of us and them the end of us and them @edwardboches presentation to University of Oregon February 10, 2011 Rev 2.0Saturday, February 12, 2011
  2. 2. Saturday, February 12, 2011
  3. 3. Saturday, February 12, 2011
  4. 4. Saturday, February 12, 2011
  5. 5. Saturday, February 12, 2011
  6. 6. Saturday, February 12, 2011
  7. 7. Saturday, February 12, 2011
  8. 8. Saturday, February 12, 2011
  9. 9. Saturday, February 12, 2011
  10. 10. Saturday, February 12, 2011
  11. 11. Saturday, February 12, 2011
  12. 12. Saturday, February 12, 2011
  13. 13. We are living through the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionals.Saturday, February 12, 2011
  14. 14. Ive agreed to put my life in the hands of nearly 2,000 complete strangers in the belief that their support, goodwill and generosity will propel me across the globe. Paul SmithSaturday, February 12, 2011
  15. 15. Saturday, February 12, 2011
  16. 16. Saturday, February 12, 2011
  17. 17. lemonade Text http://buyaframe.lemonadedetroit.com/Saturday, February 12, 2011
  18. 18. Saturday, February 12, 2011
  19. 19. Saturday, February 12, 2011
  20. 20. Saturday, February 12, 2011
  21. 21. Saturday, February 12, 2011
  22. 22. Saturday, February 12, 2011
  23. 23. “Could you please make the logo bigger?”Saturday, February 12, 2011
  24. 24. We regretfully admit that something has happened off the Gulf Coast.Saturday, February 12, 2011
  25. 25. Saturday, February 12, 2011
  26. 26. Saturday, February 12, 2011
  27. 27. Introducing COMMON: Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community. ©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 41Saturday, February 12, 2011
  28. 28. Saturday, February 12, 2011
  29. 29. fastSaturday, February 12, 2011
  30. 30. Saturday, February 12, 2011
  31. 31. Saturday, February 12, 2011
  32. 32. technologies are not simply inventions which people employ but are the means by which people are re-invented. Marshall McLuhanSaturday, February 12, 2011
  33. 33. Saturday, February 12, 2011
  34. 34. Saturday, February 12, 2011
  35. 35. Saturday, February 12, 2011
  36. 36. Saturday, February 12, 2011
  37. 37. the consumer wants to createSaturday, February 12, 2011
  38. 38. we have complex relationships with mediaSaturday, February 12, 2011
  39. 39. community is our new source of contentSaturday, February 12, 2011
  40. 40. and we are constantly connected to themSaturday, February 12, 2011
  41. 41. we want 7 to do business with an individualSaturday, February 12, 2011
  42. 42. we join forces to exert influence sameSaturday, February 12, 2011
  43. 43. there’s no such thing as perfectSaturday, February 12, 2011
  44. 44. we have a new definition of qualitySaturday, February 12, 2011
  45. 45. attention is the new scarcitySaturday, February 12, 2011
  46. 46. In transformative markets incumbents rarely survive.Saturday, February 12, 2011
  47. 47. In transformative markets incumbents rarely survive. So maybe we should change.Saturday, February 12, 2011
  48. 48. Our mindsetSaturday, February 12, 2011
  49. 49. audience messages target media plan penetrateSaturday, February 12, 2011
  50. 50. audience community messages experiences target invite media plan interest plan penetrate collaborateSaturday, February 12, 2011
  51. 51. User experience and engagement are the new art and copySaturday, February 12, 2011
  52. 52. Saturday, February 12, 2011
  53. 53. What we makeSaturday, February 12, 2011
  54. 54. antwerp zooSaturday, February 12, 2011
  55. 55. antwerp zoo http://www.youtube.com/ watch?v=F1uwexYeKAgSaturday, February 12, 2011
  56. 56. How we make itSaturday, February 12, 2011
  57. 57. make make make lea lea lea test te st te st rn rn rn Vision Prototype ProductionSaturday, February 12, 2011
  58. 58. Saturday, February 12, 2011
  59. 59. The speed with which we deliver itSaturday, February 12, 2011
  60. 60. t welpforceSaturday, February 12, 2011
  61. 61. How we distribute contentSaturday, February 12, 2011
  62. 62. uniqloSaturday, February 12, 2011
  63. 63. How we invite participationSaturday, February 12, 2011
  64. 64. ford fiestaSaturday, February 12, 2011
  65. 65. Our technique for telling storiesSaturday, February 12, 2011
  66. 66. Saturday, February 12, 2011
  67. 67. Saturday, February 12, 2011
  68. 68. Saturday, February 12, 2011
  69. 69. How we generate good willSaturday, February 12, 2011
  70. 70. Saturday, February 12, 2011
  71. 71. How we create community valueSaturday, February 12, 2011
  72. 72. Saturday, February 12, 2011
  73. 73. Saturday, February 12, 2011
  74. 74. New skillsSaturday, February 12, 2011
  75. 75. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analyticsSaturday, February 12, 2011
  76. 76. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analyticsSaturday, February 12, 2011
  77. 77. New tools, platforms, technologiesSaturday, February 12, 2011
  78. 78. Saturday, February 12, 2011
  79. 79. New ways of collaboratingSaturday, February 12, 2011
  80. 80. CW CW CW Design AD Design AD UX UX Social Tech Social Mobile MobileSaturday, February 12, 2011
  81. 81. Saturday, February 12, 2011
  82. 82. = 1 = 6Saturday, February 12, 2011
  83. 83. Saturday, February 12, 2011
  84. 84. Saturday, February 12, 2011
  85. 85. Saturday, February 12, 2011
  86. 86. Thank you.Saturday, February 12, 2011
  87. 87. the endSaturday, February 12, 2011

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