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The End of Us and Them (rev 2)

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New ways to market and communicate in an age when there are "2 billion new participants in a media landscape previously controlled by a select few." …

New ways to market and communicate in an age when there are "2 billion new participants in a media landscape previously controlled by a select few."

Keynote to University of Oregon School of Journalism and Communication on February 10, 2011.

Talk about new trends, tactics and techniques that agencies and marketers should master, and the individual skills needed to stay relevant.

Video of talk should be available soon. Will add link here when it is.

Some credits
Slide 27: The Common, from Alex Bogusky and the FearlessRevolution.com
Slide 29 and 30 from Fast Company article on advertising
Slide 52 from Skype and Made by Many
Slide 58 Test/Learn/Make from Made by Many
Slide 59 Art of the Trench, Burberry

Published in: Business

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  • 1. The end of us and them the end of us and them @edwardboches presentation to University of Oregon February 10, 2011 Rev 2.0Saturday, February 12, 2011
  • 2. Saturday, February 12, 2011
  • 3. Saturday, February 12, 2011
  • 4. Saturday, February 12, 2011
  • 5. Saturday, February 12, 2011
  • 6. Saturday, February 12, 2011
  • 7. Saturday, February 12, 2011
  • 8. Saturday, February 12, 2011
  • 9. Saturday, February 12, 2011
  • 10. Saturday, February 12, 2011
  • 11. Saturday, February 12, 2011
  • 12. Saturday, February 12, 2011
  • 13. We are living through the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionals.Saturday, February 12, 2011
  • 14. Ive agreed to put my life in the hands of nearly 2,000 complete strangers in the belief that their support, goodwill and generosity will propel me across the globe. Paul SmithSaturday, February 12, 2011
  • 15. Saturday, February 12, 2011
  • 16. Saturday, February 12, 2011
  • 17. lemonade Text http://buyaframe.lemonadedetroit.com/Saturday, February 12, 2011
  • 18. Saturday, February 12, 2011
  • 19. Saturday, February 12, 2011
  • 20. Saturday, February 12, 2011
  • 21. Saturday, February 12, 2011
  • 22. Saturday, February 12, 2011
  • 23. “Could you please make the logo bigger?”Saturday, February 12, 2011
  • 24. We regretfully admit that something has happened off the Gulf Coast.Saturday, February 12, 2011
  • 25. Saturday, February 12, 2011
  • 26. Saturday, February 12, 2011
  • 27. Introducing COMMON: Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community. ©2 010 F E ARLE S S. CO NF I DE NT I A L A ND P ROPR I E TARY. 41Saturday, February 12, 2011
  • 28. Saturday, February 12, 2011
  • 29. fastSaturday, February 12, 2011
  • 30. Saturday, February 12, 2011
  • 31. Saturday, February 12, 2011
  • 32. technologies are not simply inventions which people employ but are the means by which people are re-invented. Marshall McLuhanSaturday, February 12, 2011
  • 33. Saturday, February 12, 2011
  • 34. Saturday, February 12, 2011
  • 35. Saturday, February 12, 2011
  • 36. Saturday, February 12, 2011
  • 37. the consumer wants to createSaturday, February 12, 2011
  • 38. we have complex relationships with mediaSaturday, February 12, 2011
  • 39. community is our new source of contentSaturday, February 12, 2011
  • 40. and we are constantly connected to themSaturday, February 12, 2011
  • 41. we want 7 to do business with an individualSaturday, February 12, 2011
  • 42. we join forces to exert influence sameSaturday, February 12, 2011
  • 43. there’s no such thing as perfectSaturday, February 12, 2011
  • 44. we have a new definition of qualitySaturday, February 12, 2011
  • 45. attention is the new scarcitySaturday, February 12, 2011
  • 46. In transformative markets incumbents rarely survive.Saturday, February 12, 2011
  • 47. In transformative markets incumbents rarely survive. So maybe we should change.Saturday, February 12, 2011
  • 48. Our mindsetSaturday, February 12, 2011
  • 49. audience messages target media plan penetrateSaturday, February 12, 2011
  • 50. audience community messages experiences target invite media plan interest plan penetrate collaborateSaturday, February 12, 2011
  • 51. User experience and engagement are the new art and copySaturday, February 12, 2011
  • 52. Saturday, February 12, 2011
  • 53. What we makeSaturday, February 12, 2011
  • 54. antwerp zooSaturday, February 12, 2011
  • 55. antwerp zoo http://www.youtube.com/ watch?v=F1uwexYeKAgSaturday, February 12, 2011
  • 56. How we make itSaturday, February 12, 2011
  • 57. make make make lea lea lea test te st te st rn rn rn Vision Prototype ProductionSaturday, February 12, 2011
  • 58. Saturday, February 12, 2011
  • 59. The speed with which we deliver itSaturday, February 12, 2011
  • 60. t welpforceSaturday, February 12, 2011
  • 61. How we distribute contentSaturday, February 12, 2011
  • 62. uniqloSaturday, February 12, 2011
  • 63. How we invite participationSaturday, February 12, 2011
  • 64. ford fiestaSaturday, February 12, 2011
  • 65. Our technique for telling storiesSaturday, February 12, 2011
  • 66. Saturday, February 12, 2011
  • 67. Saturday, February 12, 2011
  • 68. Saturday, February 12, 2011
  • 69. How we generate good willSaturday, February 12, 2011
  • 70. Saturday, February 12, 2011
  • 71. How we create community valueSaturday, February 12, 2011
  • 72. Saturday, February 12, 2011
  • 73. Saturday, February 12, 2011
  • 74. New skillsSaturday, February 12, 2011
  • 75. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analyticsSaturday, February 12, 2011
  • 76. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analyticsSaturday, February 12, 2011
  • 77. New tools, platforms, technologiesSaturday, February 12, 2011
  • 78. Saturday, February 12, 2011
  • 79. New ways of collaboratingSaturday, February 12, 2011
  • 80. CW CW CW Design AD Design AD UX UX Social Tech Social Mobile MobileSaturday, February 12, 2011
  • 81. Saturday, February 12, 2011
  • 82. = 1 = 6Saturday, February 12, 2011
  • 83. Saturday, February 12, 2011
  • 84. Saturday, February 12, 2011
  • 85. Saturday, February 12, 2011
  • 86. Thank you.Saturday, February 12, 2011
  • 87. the endSaturday, February 12, 2011