2014
@edwardboches
privacy comes out of the closet
You have decided not to tell Facebook your home phone number.
!
Guess what? They know it. It’s in a friend’s contacts and
...
Do you have any idea how many trackers are following
you when you visit a website?
!
Often there are 40 or more trackers t...
Your meta data reveals where you’ve been,
who you’ve been with, how long you’ve been there?
Do you want the government, Google, or Facebook to know you’re
visiting gay sites, gun sites, porn sites, or political par...
Do you even know how many companies you’ve allowed
to access your Twitter feed?
!
When is the last time you checked your s...
Prediction:
!
Consumers will pay more attention to privacy.
!
There is an opportunity for social and Internet brands
to pr...
digital manufacturing becomes accessible
Once, computers were only available to
large corporations.
!
Then came the personal computer.
Once, printing presses were only
available to media giants and publishers.
!
Then came desktop publishing.
Once, milling machines were only available
to large factories.
!
Then came digital manufacturing.
Now, $650 buys you a milling machine.
!
Free software (EASEL) makes manufacturing
as easy as blogging.
Prediction:
!
The maker movement will go mainstream.
!
Larger brands, retailers, big box stores will modify business model...
marketing transcends advertising
!
IBM markets cognitive computing with a food
truck that captures everyone’s imagination.
!
It’s an initiative in which the brand does something
rather than say something.
IBM invites user participation.
It creates content.
It tells a story rather than promote a product.
Prediction:
!
More and more brands will do rather than tell.
!
Consumer participation will be essential to all
good market...
brands build good will through social responsibility
Lack of clean drinking water kills
millions of children every year.
No health organization has the resources or
infrastructure to bring clean water to remote areas
in Paraguay or Ghana.
Coca Cola is the one brand whose tentacles
reach to the most distant corners of the world.
Partnering with DEKA, Coke transport the parts
to build EKO Centers and bring the
Slingshot clean water system to those wh...
Prediction:
!
More brands will find value in social responsibility.
!
Innovative partnerships and collaboration
will creat...
personal data is the new obsession
Calories burned, time spent in R.E.M., and now
our personal genome, mapped and tapped.
Your DNA will help you track your ancestors,
determine the source of your personality traits, and maybe even
prevent disea...
It’s motivated by profit, too.
Founder Anne Wojcicki previously worked on Wall Street
investing in companies that made money off of treatment rather
than...
But lots of companies compete to make money
off of treatment. Why not make money off of prevention?
Prediction:
!
Personal data is the new gold rush.
!
Profit motives will be disguised as being more altruistic
than they ac...
how we are connected will drive innovation
Biz Stone asked a simple question.
“If we were going to create a search engine today, would we
want to search only the web?
Or all the people we are connecte...
Jelly searches your friends and your friends’ friends.
Two degrees of separation.
The question isn’t whether Jelly will be a big idea.
The question is where the next big ideas will come from.
What else can be created based on how connected
we are to each other?
Prediction:
!
We ain’t seen nothin’ yet.
SxSW 2014 Trends, Observations, Predictions
Upcoming SlideShare
Loading in...5
×

SxSW 2014 Trends, Observations, Predictions

3,004

Published on

SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.

Published in: Education
1 Comment
11 Likes
Statistics
Notes
  • we ain't seen nothing yet is the truest understatement in the deck.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
3,004
On Slideshare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
112
Comments
1
Likes
11
Embeds 0
No embeds

No notes for slide

SxSW 2014 Trends, Observations, Predictions

  1. 1. 2014 @edwardboches
  2. 2. privacy comes out of the closet
  3. 3. You have decided not to tell Facebook your home phone number. ! Guess what? They know it. It’s in a friend’s contacts and she forgot to conceal it.
  4. 4. Do you have any idea how many trackers are following you when you visit a website? ! Often there are 40 or more trackers taking note of your IP and cookies.
  5. 5. Your meta data reveals where you’ve been, who you’ve been with, how long you’ve been there?
  6. 6. Do you want the government, Google, or Facebook to know you’re visiting gay sites, gun sites, porn sites, or political party sites?
  7. 7. Do you even know how many companies you’ve allowed to access your Twitter feed? ! When is the last time you checked your settings?
  8. 8. Prediction: ! Consumers will pay more attention to privacy. ! There is an opportunity for social and Internet brands to promote and endorse end-to-end encryption. ! New tools will gain traction.
  9. 9. digital manufacturing becomes accessible
  10. 10. Once, computers were only available to large corporations. ! Then came the personal computer.
  11. 11. Once, printing presses were only available to media giants and publishers. ! Then came desktop publishing.
  12. 12. Once, milling machines were only available to large factories. ! Then came digital manufacturing.
  13. 13. Now, $650 buys you a milling machine. ! Free software (EASEL) makes manufacturing as easy as blogging.
  14. 14. Prediction: ! The maker movement will go mainstream. ! Larger brands, retailers, big box stores will modify business models to accommodate the new interest. ! A smaller percentage of goods will be made in China.
  15. 15. marketing transcends advertising
  16. 16. ! IBM markets cognitive computing with a food truck that captures everyone’s imagination.
  17. 17. ! It’s an initiative in which the brand does something rather than say something.
  18. 18. IBM invites user participation.
  19. 19. It creates content.
  20. 20. It tells a story rather than promote a product.
  21. 21. Prediction: ! More and more brands will do rather than tell. ! Consumer participation will be essential to all good marketing ideas. ! Content will be created by the brand, the user and the experience itself.
  22. 22. brands build good will through social responsibility
  23. 23. Lack of clean drinking water kills millions of children every year.
  24. 24. No health organization has the resources or infrastructure to bring clean water to remote areas in Paraguay or Ghana.
  25. 25. Coca Cola is the one brand whose tentacles reach to the most distant corners of the world.
  26. 26. Partnering with DEKA, Coke transport the parts to build EKO Centers and bring the Slingshot clean water system to those who need it most.
  27. 27. Prediction: ! More brands will find value in social responsibility. ! Innovative partnerships and collaboration will create opportunities for both parties. ! More of the world’s problems will be solved by for-profit corporations.
  28. 28. personal data is the new obsession
  29. 29. Calories burned, time spent in R.E.M., and now our personal genome, mapped and tapped.
  30. 30. Your DNA will help you track your ancestors, determine the source of your personality traits, and maybe even prevent disease in both you and larger communities.
  31. 31. It’s motivated by profit, too.
  32. 32. Founder Anne Wojcicki previously worked on Wall Street investing in companies that made money off of treatment rather than prevention. Treatment of preventable diseases — obesity and diabetes for example — is a multi-billion dollar business.
  33. 33. But lots of companies compete to make money off of treatment. Why not make money off of prevention?
  34. 34. Prediction: ! Personal data is the new gold rush. ! Profit motives will be disguised as being more altruistic than they actually are. ! Consumers will come to expect and even rely on data about their health, DNA, lifestyle, energy consumption and more. ! New moral issues — breeding better offspring — will challenge social and legal standards.
  35. 35. how we are connected will drive innovation
  36. 36. Biz Stone asked a simple question.
  37. 37. “If we were going to create a search engine today, would we want to search only the web? Or all the people we are connected to at any given moment.”
  38. 38. Jelly searches your friends and your friends’ friends. Two degrees of separation.
  39. 39. The question isn’t whether Jelly will be a big idea. The question is where the next big ideas will come from.
  40. 40. What else can be created based on how connected we are to each other?
  41. 41. Prediction: ! We ain’t seen nothin’ yet.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×