Staying ahead

Staying aheadFriday, February 18, 2011

Friday, February 18, 2011

In transformative markets incumbents rarely survive.Friday, February 18, 2011

Marketers will become less dependent on advertising and messages. from social innovation to leveraging the network effectFriday, February 18, 2011

Brands will focus on more ways to be interesting, relevant and useful. from tools and tactics to platformsFriday, February 18, 2011

The future of narratives will be networked storytelling. How the digital generation is remaking Hollywood. Madison Avenue, and the way we tell stories.Friday, February 18, 2011

Real time will become the new ordinary. source: PSFKFriday, February 18, 2011

A generation of talent with different expectations.Friday, February 18, 2011

We have lots of new competitors.Friday, February 18, 2011

The new skills that agencies will need: design thinking t-shaped talent modern collaboration #buildshitFriday, February 18, 2011

Incremental improvement better digital strategy (able to inform what we build/why) deeper digital talent (creative, conceptual, tech-savvy) more t-shaped people (broader perspective) faster adoption of new approaches and technologiesFriday, February 18, 2011

Obstacles to innovation Short term mindset Focus on existing clients Obsession with rivals and other agencies (vs new competitors) Leverage existing competencies rather than develop new onesFriday, February 18, 2011

A path to innovation box 1 box 2 box 3 manage the present forget the past invent the futureFriday, February 18, 2011

avoid linear thinking competitive advantage seed new company proof of innovation insurance for future box 3 buzz and attention new learning career opportunities new offering to clients recruitment leverageFriday, February 18, 2011

http://edwardboches.com	480
http://www.mullen.com	336
http://rjduran.net	30
http://sosyalbilgiler.posterous.com	14
http://michaelbatistich.com	14
http://www.litmanlive.me	10
http://keith.mullentest.com	3
http://www.litmanlive.co.uk	3
http://paper.li	2
http://birilo.posterous.com	2
http://v2.rjduran.net	2
http://inbetaplanningmode.tumblr.com	2
http://admin.mullentest.com	1
http://old.rjduran.net	1
http://dev.rjduran.com	1
http://noel.mullentest.com	1
http://translate.googleusercontent.com	1
http://www.hanrss.com	1
http://www.netvibes.com	1
http://dev.rjduran.net	1
http://static.slidesharecdn.com	1
http://posterous.com	1
http://sofebell.posterous.com	1

Staying ahead

by edward boches on Feb 18, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

23 Embeds 909

Statistics

Staying ahead — Presentation Transcript