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Staying ahead

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Six trends that will affect the future of advertising, ad agencies and marketers.

Six trends that will affect the future of advertising, ad agencies and marketers.

Published in Business , Travel
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  • 1. Staying aheadFriday, February 18, 2011
  • 2. Friday, February 18, 2011
  • 3. In transformative markets incumbents rarely survive.Friday, February 18, 2011
  • 4. Marketers will become less dependent on advertising and messages. from social innovation to leveraging the network effectFriday, February 18, 2011
  • 5. Brands will focus on more ways to be interesting, relevant and useful. from tools and tactics to platformsFriday, February 18, 2011
  • 6. The future of narratives will be networked storytelling. How the digital generation is remaking Hollywood. Madison Avenue, and the way we tell stories.Friday, February 18, 2011
  • 7. Real time will become the new ordinary. source: PSFKFriday, February 18, 2011
  • 8. A generation of talent with different expectations.Friday, February 18, 2011
  • 9. We have lots of new competitors.Friday, February 18, 2011
  • 10. The new skills that agencies will need: design thinking t-shaped talent modern collaboration #buildshitFriday, February 18, 2011
  • 11. Incremental improvement better digital strategy (able to inform what we build/why) deeper digital talent (creative, conceptual, tech-savvy) more t-shaped people (broader perspective) faster adoption of new approaches and technologiesFriday, February 18, 2011
  • 12. Obstacles to innovation Short term mindset Focus on existing clients Obsession with rivals and other agencies (vs new competitors) Leverage existing competencies rather than develop new onesFriday, February 18, 2011
  • 13. Obstacles to innovation Short term mindset Focus on existing clients Obsession with rivals and other agencies (vs new competitors) Leverage existing competencies rather than develop new onesFriday, February 18, 2011
  • 14. Obstacles to innovation Short term mindset Focus on existing clients Obsession with rivals and other agencies (vs new competitors) Leverage existing competencies rather than develop new onesFriday, February 18, 2011
  • 15. Obstacles to innovation Short term mindset Focus on existing clients Obsession with rivals and other agencies (vs new competitors) Leverage existing competencies rather than develop new onesFriday, February 18, 2011
  • 16. Obstacles to innovation Short term mindset Focus on existing clients Obsession with rivals and other agencies (vs new competitors) Leverage existing competencies rather than develop new onesFriday, February 18, 2011
  • 17. A path to innovation box 1 box 2 box 3 manage the present forget the past invent the futureFriday, February 18, 2011
  • 18. avoid linear thinking competitive advantage seed new company proof of innovation insurance for future box 3 buzz and attention new learning career opportunities new offering to clients recruitment leverageFriday, February 18, 2011