Seven Consumer Trends and Their Ramifications
Upcoming SlideShare
Loading in...5
×
 

Seven Consumer Trends and Their Ramifications

on

  • 1,417 views

Seven consumer trends that affect how we market in a consumer controlled, social media world. From a presentation to the Swiss Consulate in Boston. October 9, 2009.

Seven consumer trends that affect how we market in a consumer controlled, social media world. From a presentation to the Swiss Consulate in Boston. October 9, 2009.

Statistics

Views

Total Views
1,417
Views on SlideShare
1,270
Embed Views
147

Actions

Likes
2
Downloads
89
Comments
0

3 Embeds 147

http://edwardboches.com 128
http://www.linkedin.com 14
http://www.slideshare.net 5

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Seven Consumer Trends and Their Ramifications Seven Consumer Trends and Their Ramifications Presentation Transcript

    • Presentation to the Swiss Consulate on how to market in America Seven Trends and their Ramifications October 9, 2009
    • 7 7 7 7 Seven Consumer Trends and their Ramifications VII
    • BRAND
    • BRAND
    • it’s about relationships.
    • listen ENGAGE inspire b u i l d MOBILIZE
    • 7 7 7 7 VII
    • consumers want more participation and even control.
    • embrace crowdsourcing give up some control build in memes
    • we want to do business with a person, not an institution.
    • learn social media protocol put a face, not a logo at the forefront tap into employee enthusiasm
    • our relationships with media are more complex than ever
    • know what mode your consumer is in be creative and engaging take your content to your customer
    • attention spans are shorter.
    • build relationships stand for something maximize your search
    • expectations a r e h i g h e r.
    • give people flexibility to apply judgement build a better user experience into everything surprise people when they least expect it
    • there’s no such thing as perfect. only perfects.
    • enable customization create multiple versions of messages and product don’t assume consumer always knows what she wants
    • the MP3 is good enough.
    • fast/easy/portable/accessible don’t waste money on the wrong things experiment constantly
    • bake your marketing into the product
    • think of content as your product, too