0
Presentation to the Swiss Consulate on how to market in America
               Seven Trends and their Ramifications
       ...
7                     7
7

    7   Seven Consumer
        Trends and their
          Ramifications

                     VII
BRAND
BRAND
it’s about relationships.
listen
ENGAGE
inspire
b u i l d
MOBILIZE
7       7
7

    7


        VII
consumers want more
participation and even control.
embrace crowdsourcing



give up some control



build in memes
we want to do business
with a person,
not an institution.
learn social media protocol



put a face, not a logo at the forefront



tap into employee enthusiasm
our relationships with media are more
complex than ever
know what mode your consumer is in



be creative and engaging


take your content to your customer
attention spans are shorter.
build relationships



stand for something



maximize your search
expectations
a r e h i g h e r.
give people flexibility to apply judgement



build a better user experience into everything



surprise people when they ...
there’s no such thing as perfect.
         only perfects.
enable customization


create multiple versions of messages
and product


don’t assume consumer always knows
what she wants
the MP3 is good enough.
fast/easy/portable/accessible


don’t waste money on the wrong
things


experiment constantly
bake your marketing into the product
think of content as your product, too
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Seven Consumer Trends and Their Ramifications
Upcoming SlideShare
Loading in...5
×

Seven Consumer Trends and Their Ramifications

666

Published on

Seven consumer trends that affect how we market in a consumer controlled, social media world. From a presentation to the Swiss Consulate in Boston. October 9, 2009.

Published in: Business, Self Improvement
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
666
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
118
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Seven Consumer Trends and Their Ramifications"

  1. 1. Presentation to the Swiss Consulate on how to market in America Seven Trends and their Ramifications October 9, 2009
  2. 2. 7 7 7 7 Seven Consumer Trends and their Ramifications VII
  3. 3. BRAND
  4. 4. BRAND
  5. 5. it’s about relationships.
  6. 6. listen ENGAGE inspire b u i l d MOBILIZE
  7. 7. 7 7 7 7 VII
  8. 8. consumers want more participation and even control.
  9. 9. embrace crowdsourcing give up some control build in memes
  10. 10. we want to do business with a person, not an institution.
  11. 11. learn social media protocol put a face, not a logo at the forefront tap into employee enthusiasm
  12. 12. our relationships with media are more complex than ever
  13. 13. know what mode your consumer is in be creative and engaging take your content to your customer
  14. 14. attention spans are shorter.
  15. 15. build relationships stand for something maximize your search
  16. 16. expectations a r e h i g h e r.
  17. 17. give people flexibility to apply judgement build a better user experience into everything surprise people when they least expect it
  18. 18. there’s no such thing as perfect. only perfects.
  19. 19. enable customization create multiple versions of messages and product don’t assume consumer always knows what she wants
  20. 20. the MP3 is good enough.
  21. 21. fast/easy/portable/accessible don’t waste money on the wrong things experiment constantly
  22. 22. bake your marketing into the product
  23. 23. think of content as your product, too
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×