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Courage, Creativity, Collaboration: How to Succeed in the new PR and Media Landscape.
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Courage, Creativity, Collaboration: How to Succeed in the new PR and Media Landscape.

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Talk I gave to Council of PR Firms Boston event on October 3, 2013. Full text can be found on my blog. …

Talk I gave to Council of PR Firms Boston event on October 3, 2013. Full text can be found on my blog.

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Transcript

  • 1. COURAGE COLLABORATION CREATIVITY @edwardboches
  • 2. ad guy “ ”
  • 3. “We tell a real story. Advertising just hits the high spots.” Dan Edelman
  • 4. Money spent in real time, virtual battle among participations, mean coach to spur you on, cute tamagotchi that died
  • 5. “Where there’s energy information, utility, community, there’s energy savings.”
  • 6. “Where there’s a community of runners, there will be running shoes.”
  • 7. “Where there are bookshelves there will be books.”
  • 8. Reputation Trust Storytelling
  • 9. press release control communicating medium media relations programs inspire demonstrating process t-shaped > > > > >
  • 10. media relations social media web design video producer analytics developer user experience content strategy
  • 11. COURAGE COLLABORATION CREATIVITY
  • 12. COURAGE safe is risky avoid getting comfortable never fear being a beginner
  • 13. CREATIVITY use the right side of your brain make friends and play discover your inner child
  • 14. COLLABORATE all of us are better than one of us seek collisions become a t-shaped person
  • 15. it was created quickly it was a collaborative effort it’s filled with great ideas it proves rather than tells
  • 16. YOU courage creativity collaboration

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